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Posted by on Jul 13, 2013 in Apps, Mobile | 0 comments

Life Without Apps – Could You Survive? [Infographic]

Life Without Apps – Could You Survive? [Infographic]

While those without a smartphone (40% of people) won’t understand the pain of those of us with, those of us who DO have one know that without apps we may as well be using a feature phone (these are the old phones that just call and text – in-case you don’t remember). To take this matter one step further, Ebay has studied the results of over 200 participants for a period of 4 days to see if they can go without apps. Some quick stats: 1/3rd of participants couldn’t make it through the 4-day challenge. Most common cheat apps were: Social Networking Photo Sharing Navigation Weather More in the infographic below. Thanks...

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Posted by on Jul 12, 2013 in Mobile | 0 comments

In-game Purchases on Tablets Near 3x Higher Than Smartphones

In-game Purchases on Tablets Near 3x Higher Than Smartphones

A study from Magid and Playfirst has shown that 61 million gamers prefer tablets over smartphones. In fact, 69% of tablet owners regularly play games on their device and 31% of them purchase in-game virtual goods.  The average users spends $48 a year, which equates to around $914 million cumulatively. This is nearly 3x the amount spent on smartphones which currently sits at $341 million. Now don’t get me wrong, smartphone still has an average total of 54 million users, which is actually a 50% YOY increase from last year. President of Magid Advisors, Mike Vorhaus, had this to say: “We started seeing the emergence of the tablet as a huge gaming platform last year. Now tablet gaming growth is pushing big increases on in-game virtual goods spending and driving big revenue. “The tablet is really the TV of video – the great majority of tablet owners love tablet gaming, and the tablet is becoming their go-to device for gaming.” Lastly, the average tablet gamer downloaded nearly 25 games...

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Posted by on Jul 12, 2013 in Apps, Mobile | 0 comments

Chartboost Store Now in Closed Beta for iOS, Android and Unity

Chartboost Store Now in Closed Beta for iOS, Android and Unity

Chartboost, the cross-promotion network for mobile developers, with over 16,000 games in their network and 6 billion game sessions every month has recently announced it’s launching a new back-end service that will power in-app purchases and stores inside mobile games. The “Chartboost Store” is said to make it easier for companies that wish to add new items and adjust pricing on the fly without having to go through the inconvenience of doing an update. Additionally, the new store will provide developers analytics as to which items from the store are performing the best to adjust accordingly. While many large game developers already have these technologies there is a large crowd of smaller indies who don’t. At present the company says 5 people are already using their store, and it’s in closed beta for iOS, Android, and Unity. While it’s free for now, Chartboost will ask for 10% of revenue share when the product officially launcheds later this year. This equates to 40% when you account for Google or Apple’s...

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Posted by on Jul 11, 2013 in Apps, Mobile | 0 comments

Google Maps Previews Upcoming Features for Android and iOS

Google Maps Previews Upcoming Features for Android and iOS

Just when you thought it can’t get any better. Google teases you with an awesome video that makes you want more. All I can say is: “Sorry Yelp, I don’t think ordering capabilities are going to cut it this time”. As reported on 9to5Google yesterday, Google is rolling out this update first to Android with plans of bringing it to iOS ‘soon’ (hopefully we don’t see what happened with GoogleNow happen with this update). Some of the features observed by 9to5 were: Designed for tablets: A dedicated tablet design brings all the features of this new app to Android tablets and iPads, which makes exploring the world from the comfort of your living room much more fluid, smooth and fun.   Enhanced navigation: In addition to current traffic conditions, we’ve added two new features to help you navigate around traffic. You can now see reports of problems on the road that you can tap to see incident details. While on the road, Google Maps will also alert you if...

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Posted by on Jul 10, 2013 in Mobile | 0 comments

Mobile TV and Video Revenues to reach $9.5 Billion by 2017

Mobile TV and Video Revenues to reach $9.5 Billion by 2017

According to Juniper Research, the company has predicted that, with the more than 2 billion people will be using mobile to view TV and video by 2017 – revenues are expected to double (2013’s projection of $4.5 billion) hitting $9.5 billion.  Collectively, North America, Western Europe and the Far East and China, and generate 80% of the total revenues. At the same time, with the World Cup and the Olympics taking place in Latin America in 2014 and 2016, they’ll be one to keep an eye on for Mobile TV usage as well. It is said that this growth can be attributed to users becoming more familiar with streaming as well as many paying for subscriptions or pay-per-title, via Netflix or iTunes. Report Author Sian Rowlands commented: “In order to be truly successful in the future, I think we will see players emerge who are prioritizing their customers’ preferences; they will do this by utilizing cloud technology, allowing consumers to resume playback on different devices, and enabling offline...

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Posted by on Jul 7, 2013 in Mobile | 0 comments

Fiksu Releases New Plugin for Unity Developers

Fiksu Releases New Plugin for Unity Developers

App Marketing company Fiksu has released a new Unity Plugin for developers who ‘love working in Unity’. As of July 2nd, the Unity Plugin provides Unity developers fast and easy integration with Fiksu’s Mobile App Marketing Platform. For those of you who don’t know what Unity is: “Unity is a leading development platform favored by developers for creating interactive 3D content. In short, game developers and others who want to create high quality interactive apps turn to Unity to simplify their development and deliver their apps across platforms.” Unity has been known to help developers build better apps – faster. The new plugin integrates into any Unity-based iOS or Android app in minutes, which provides access to the full range of Fiksu’s features which include: media buying, tracking and optimization, and reporting capabilities, as well as access to Fiksu’s FreeMyApps discovery network. All in all, with this new Fiksu plugin, developers can complete their apps more quickly with Unity.  Current Fiksu clients can download the Unity plugin from the...

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