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Posted by on May 9, 2013 in Mobile | 1 comment

TestFlight Android Announces Open Beta for All Users

TestFlight Android Announces Open Beta for All Users

Today marks a very important day for TestFlight users everywhere.  TestFlight has officially launched the open beta of Android for all users.  After being asked on multiple occasions when this would happen, it’s finally here and should be exciting for all TestFlight users around.  Seeing as there aren’t many alternatives to what TestFlight provides on Android as CEO Ben Satterfield explained : “Our goal is not to be on every platform but to help developers better than other services on the platforms we do support,” he said. “Earlier this year we announced more than 300,000 apps uploaded on iOS alone. Given our base and the strong response to the private Android beta, we think developers will find it much easier to continue using our solution for managing beta-testing on both iOS and Android. “   Feedback thus far has indicated that users are happy with the services being made available to them.  Satterfield does note however that, the differences between how testing works on iOS vs. Android actually aren’t all that...

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Posted by on May 9, 2013 in Apps, Mobile | 0 comments

Line Reports Q1 Revenues for 2013 with $58.9 Million

Line Reports Q1 Revenues for 2013 with $58.9 Million

Of those earnings, near 50% are from In-App purchases, 30% from stickers and 80% of revenue is from Japan (it’s largerest user base and where it first kicked off).  Recently passing 150 million users, LINE is revealing for the first time what % of its revenue comes from game in-app purchases vs its stickers.  Being a freemium app it leverages free social messaging and gaming services to draw in users, that will monetize its offering via entertaining add-ons that can be purchases within its apps. Breaking the revenues down by content type, game in-app purchases accounted near 50% of the Q1 revenues, while paid stickers earned around 1/3rd or 30%.  Additionally, Line has  mentioned that it now has 24 “seed games” (mini-games) that can be downloaded from within the main messaging app.  The company notes it will be reporting earnings regularly from now on, and even indicates to be adding new types of in-app entertainment focused content such as: shopping and music among...

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Posted by on May 8, 2013 in Mobile | 0 comments

Mobile Content Revenue to Surpass $40 Billion in 2013, $65 Billion by 2016

Mobile Content Revenue to Surpass $40 Billion in 2013, $65 Billion by 2016

According to new data from Juniper Research, Mobile Content Revenues are set to surpass $40 billion this year and $65 billion by 2016.  This will be primarily driven by operator billing and tablet owners’ unquenchable desire to purchase games, videos and eBooks. The firms stated that eBooks  will account for the largest revenue stream on tablets, noting Amazon, Nook and Kobo book store apps performing as well as versions on standalone eReaders. Needless to say, with the rise in adoption of paid and free video apps, music and video now account for almost half of all revenues. Gaming is set to continue leaning towards tablets and away from traditional handheld games devices like the Nintendo 3DS and the Sony PS Vita. Windsor Holden at Juniper Research went on to say:  “While the availability of direct carrier billing is patchy, the various benefits which the mechanism offers – higher conversion rates, opportunities to monetise unbanked customers – suggest that deployments will rise significantly in the medium...

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Posted by on May 8, 2013 in Marketing, Mobile | 0 comments

3 New Reasons to Check out Localytics

3 New Reasons to Check out Localytics

As of today Localytics has just added 3 new features to the Localytics App Analytics and Marketing Platform.  This latest release is said to: “empower organizations to close the loop of the entire customer lifecycle within apps – from acquisition, to funnel optimization, to tracking the total lifetime value. ”   Introducing.. Customer Acquisition Mangement Real-time Funnel Management  and Lifetime Value Tracking   Diving into each of them a little further, it is said that these analytics with help in interacting with users in a personalized manner with through highly customized content.   Customer Acquisition Management:   This feature helps in understanding how effective your advertising campaigns are with ad networks.  While originally announced back in October of 2012, the feature has been ehanced considerably.   When compared to Facebook Analytics (which is used by countless organizations to advertise their own app(s)), Facebook gives you basic metrics on the effectiveness of your campaigns, such as: cost per install (CPI) and demographics. What Facebook doesn’t tell you is what users do AFTER...

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Posted by on May 7, 2013 in Mobile, Startups | 0 comments

Parse Announces Parse Hosting

Parse Announces Parse Hosting

Parse may be a company you’ve never heard of, or it may be a company you’ve just recently heard of (likely because of its recent acquisition by Facebook).  With the acquisition having just happened less than 2 weeks ago the company shows no signs of slowing down with its product solutions.  The newest being: Parse Hosting. Parse is said to simplify the process of mobile app development by providing “mobile backend-as-a-service.” (MBAAS). Basically, the company handles the server side of things so developers can focus on the user experience and design. Additionally,  mobile developers that need a web presence can now host that content through Parse Hosting. CEO Ilya Sukhar said in an interview with VentureBeat, “Combined with our JavaScript SDK and Cloud Code, developers can now host their entire web presence on Parse and there is no need for a third party to host the static assets like HTML, JavaScript, or CSS,”    “We always dog-food our own platform and found it annoying that we had to use...

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Posted by on May 7, 2013 in Android News, Mobile | 0 comments

Android Device & OS Market Share for April 2013

Android Device & OS Market Share for April 2013

With tax season behind us we find ourselves taking a look at last months device market share data, and who the main players are. This data is based on NativeX’s daily active users from mobile games, broken down by device and operating system. NativeX provides this data so: “mobile game developers can stop guessing which Android devices to focus on.” It is apparent in the image above that Samsung continues to lead the way with its Galaxy S3 at 12% share, Galaxy S2 at 7%, and Galaxy Note 2 at 3%. Two not-so-usual suspects new on the charts in April however are the: Samsung Galaxy Note 10.1″ and the LG Motion. While both the Galaxy Note 10.1″ and the LG Motion have been available for some time, they have slowly crept up the charts barely making the top ten last month. The LG Motion  in particular took over XIamo MI-One’s spot with100K DAUs.   Android OS Market Share Below are the breakdowns of the different Operating Systems (OS’s) on Android...

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Posted by on May 7, 2013 in Apps, Marketing, Mobile | 0 comments

User Acquisition Best Tactics by AppsFlyer

User Acquisition Best Tactics by AppsFlyer

With so many different options for user acquisition some could find it daunting, other’s could find it confusing, and the rest.. well, may just not be that interested in doing the due diligence to see which is actually ‘the best’ approach.  Fortunately for us, AppsFlyer ha set out to get to the bottom of this issue through its analysis of billions of in-app events during Q1 of this year (2013). As seen in the image below, according to the figures – incentivized downloads (in purple) provide the highest conversion rate, but suffers in quality when it comes to long-term engagement.  Search (in yellow) provides high quality users, but low conversions, and low volume.   In this case, the diameter of each circle represents the volume each of the six types of user acquisition channel can provide. As is apparent, social discovery (in blue) is what AppsFlyer says works the best. Also adding that, since Facebook entered into the realm of app discovery, this channel has become pre-eminent. AppsFlyer notes...

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