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Posted by on Mar 13, 2013 in Apps, Marketing, Mobile | 0 comments

Fiksu Reports Results of Facebook PPI Campaigns

Fiksu Reports Results of Facebook PPI Campaigns

Mobile analytics company Fiksu has today reported their findings on the performance of Facebook Pay-per-Install Campaigns they have ran with several of their clients.  Here’s the skinny: Click through rates are twice as high as what they saw when testing on typical networks Conversion rates are significantly higher than many other sources Loyalty and user retention are higher than a typical network CPI ranges are highly variable, but for the apps we’ve tested are within a reasonable range relative to costs seen on other networks Fiksu notes that: the results are preliminary and can’t be gauranteed for every app.   Overall, Fiksu believes that FB’s PPI opportunities will become a powerful resource for mobile marketers.  Additionally, Fisku encourages targetting users who are already engaged with you/ like you – (in this instance).  Fact of the matter is, cross-channel marketing will always be important, but it’s just as – if not more important to understand that.. The people who already like you.. The people who already buy from you.. The people who...

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Posted by on Mar 13, 2013 in Apps, Mobile | 0 comments

Glue Mobile Launches First Real-Money Gambling App

Glue Mobile Launches First Real-Money Gambling App

A titled based around its existing Samurai vs Zombies Defense.  Samurai vs. Zombies Slots is the companies first product of Glu’s strategic partnership with mobile gambling provider Probability plc, (they handle all the regulatory responsibilities).  Taking a closer look, the game features a jackpot prize of almost $9,000 and be offered to a wide range of Probability’s partners, including: Paddy Power, William Hill, and other White Label Partners.   As of now, Samurai vs. Zombies Slots is only available in the UK, although there is no doubt Glu is working with regulators in hopes of them relaxing the rules to allow them to come into the very lucractive US market. Among other things, Glu Mobile CEO Niccolo de Masi had this to say, “We are pleased to expand our mobile portfolio to include real-money gambling,” “We anticipate that real-money gambling will continue to gain momentum globally and believe that with this offering, Glu is well positioned to capitalise to the extent that additional markets adjust regulations.” “We plan to...

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Posted by on Mar 13, 2013 in Android News, Apple, Mobile | 2 comments

Android Tablets to surpass iPad’s by end of 2013

Android Tablets to surpass iPad’s by end of 2013

According to IDC’s latest finding, “smaller, cheaper tablets”  will push sales beyond initial estimates, and also result in Android devices surpassing iPad sales. The firm predicts 191 million tablets will be shipped to market this year, up from previous estimates of 172.4 million.  What’s most interesting is IDC’s view of how Android devices will come out on top of Apple against the market leading iPad.   Research analyst Jitesh Ubrani went on to support their initial claims by saying, “One in every two tablets shipped this quarter was below 8 inches in screen size,” “And in terms of shipments, we expect smaller tablets to continue growing in 2013 and beyond. “Vendors are moving quickly to compete in this space as consumers realize that these small devices are often more ideal than larger tablets for their daily consumption habits.”   In the end, IDC projects that Android will reach 49% this year, while iOS falls from 51%, to 46%.  For the rest of the market – Microsoft’s Windows 8 currently...

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Posted by on Mar 13, 2013 in Android News, Apple, Mobile | 0 comments

Apple to take 65% of $25 Billion Global App Revenue in 2013

Apple to take 65% of $25 Billion Global App Revenue in 2013

New data from ABI Research says the global app economy will reach $25 Billion this year.  Of that, 35%, or $8.8 billion will be from Tablet apps, and 65%, or $16.4 billion will be from smartphones.  Together, Apple is looking at a 65% share.  ABI says that the overall trend has tablet app monetization outpacing smartphone apps, and expects by 2018 tablet apps will surpass smartphone app revenue – at which point, total global revenue will reach $92 billion.   According to analyst Aapo Markkanen, “The larger screen makes apps and content look and feel better, so there are more lucrative opportunities,” “One might think that the bigger installed base of smartphones would compensate for the disparity, but that notion fails to take into account the arrival of low-cost tablets, which hasn’t even started yet [in] earnest. The smartphones paved the way for them, but in the end we believe that it’s the tablets that will prove the more transformative device segment of the two.”   With that said,...

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Posted by on Mar 12, 2013 in Mobile | 0 comments

25% of tablet users to pay bills on their device by 2017 [INFOGRAPHIC]

25% of tablet users to pay bills on their device by 2017 [INFOGRAPHIC]

A new report from Juniper Research today has revealed a growing acceptance of ‘push’ mobile banking to drive tablet transactions.  The report suggests that these factors will driver users of financial/banking tablet apps to almost 200 million (19%) in 2017, vs this years 9%.   The firm also found that there will be a significant migration of purchasing and transaction activity from laptops and desktops to tablet devices as tablet adoption continues to grow. Author of the report Nitin Bhas wrote, “With online payments accounting for a significant proportion of all bill payments, especially in developed markets, BPP (Bill Presentment and Payment) transactions will indeed migrate from the desktop towards tablet devices. Consumers often prefer managing bill payment and transactions via tablet devices compared to smartphones”   In addition to the findings above, it was also discovered by analytics solutions provider FICO that 1 billion people will use mobile banking in 2017.  Enjoy the infographic below for more details....

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Posted by on Mar 12, 2013 in Mobile | 0 comments

85% of consumers prefer mobile apps over mobile sites

85% of consumers prefer mobile apps over mobile sites

Tech performance firm Compuware has revealed their findings in a global study of consumer mobile expectations and experiences.  The study revealed that 85% of respondents prefer apps to mobile sites – speed and convenience being the two biggest contributing factors. 55% cent say apps are more convenient 48% say they’re faster and 40% per cent say they’re easier to browse   Despite apps becoming more popular.. 62% have experienced crashes and errors 47% cite slow launch times and 40% have downloaded an app that wouldn’t even launch Compuware Technology Strategist, Stephen Pierzchala went on to say, “With consumers expecting greater experiences with mobile apps now more than ever, fulfilling those expectations doesn’t just happen — it takes a conscious effort throughout every stage of the design and development process to get it right. “Performance is a crucial contributor to providing a dependable mobile app user experience, so performance should be considered a key driver in the design process. Mobile applications need to focus on a core utility, and they...

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Posted by on Mar 12, 2013 in Apple, Mobile | 0 comments

Apple Making Their Own Social Network? New Patent Indicates the Possibility.

Apple Making Their Own Social Network? New Patent Indicates the Possibility.

A new patent granted by the U.S. Patent and Trademark Office today has given Apple the right of use to a social networking system that institutes a number of data-base level features to ensure reliable friend states and how users interact with each other (says AppleInsider)   As far as what this patent will really mean for Apple customers (iDevice users) is still unclear.  According to AppleInsider, The  “Apparatus and method for efficiently managing data in a social networking service” should not be confused with a full-fledged social network, instead being a method of managing data within a so-called “friend service.”   Furthermore, “The main goal of any social network is connecting to other users. Apple’s invention notes that the initial relationship state between two users as “none,” meaning the two account holders have not yet interacted or sent friend requests to one another. In some embodiments, the “none” state is set as the default. A second “handshake” state is described when one of the users initiates contact, or...

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