Apple now rejecting Apps using HTML5 Cookie Tracking

As reported yesterday by TC, Apple is now rejecting apps that are using HTML5 cookie tracking from the App Store. While this may come as shocking to some, the good news is that over time, the marketplace has developed multiple solutions to mobile ad tracking on iOS. The confusing ecosystem for marketing attribution in iOS has long been a challenge for app marketers. Back in August of 2011 when Apple announced they were deprecating UDIDs, there was immediate concern among app marketers on how they would track their results. While on the short term multiple options emerged and gained prominence, including MAC address, digital fingerprinting, HTML5 cookies, Facebook’s newly introduced tracking method, etc.. UDIDs remained the dominant tracking choice for many marketers despite the fact that the transition to Apple’s preferred Advertising Identifier is now well underway. There are many trade-offs among these options, including accuracy, privacy concerns, user experience, and acceptance by consumers, ad networks, developers, and Apple. Conventional Wisdom from those like Fiksu suggest that the best...