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Posted by ksteineman on Feb 1, 2013 in Apple, Mobile | 1 comment

Apple getting into MicroLending? New Patent suggests that may be the case.

While it may seem a little far fetched, a new patent applicaiton published yesterday by the United States Patent and Trademark Office The patent outlines a system whereby a user would post requests for small amounts of cash using their iPhone, where other nearby users could respond to to provide some quick funds in the event that no other option is available. Historically Apple has stuck with either refinements or extensions of their existing technology. This method however, would be an entirely new path for Apple, and it will be interesting to see how it might come to fruition. The patent was originally filed in July, 2011 and published by the USPTO yesterday, and spotted by...

Posted by ksteineman on Feb 1, 2013 in Apple, Mobile | 0 comments

2012 Q4 Tablet Shipments heat up with 52.5 Million units, 22.9 Million being iPads

A new report released by IDCshows that Apple continues to lead in marketshare for WorldwideTablet Shipments with a 43.6% share, and 48.1% YOY growth from 2011. While Samsung isn’t necessarily “close behind” they did show an extrondinary 263% YOY growth from Q4 of 2011. While Amazon sits at 3rd right behind Samsung it’s interesting to not however that of Android Tablets the Kindle Fire, and Kindle Fire HD...

Posted by ksteineman on Feb 1, 2013 in Apple, iOS Updates, Mobile | 1 comment

iOS 6.1 Adoption set to be fastest yet

As reported earlier by TC in only 36hrs iOS 6.1 has already accumulated a resounding 22% adoption rate. Onswipe, has seen adoption of iOS 6.1 grow rapidly with 11.35% within the first 24 hours, up to 16.92% this morning, and up to an impressive 21.81% as of 3 PM ET today. Onswipe pulls data from over 13 million monthly active users on iOS, this means its numbers represent a pretty significant statistical pool to draw from to gather these results. CEO of Onswipe Jason Baptiste explained, “expanded reach is giving the company an even better idea of what’s happening with iOS adoption curves, and that this time around, people are upgrading faster than...

Posted by ksteineman on Feb 1, 2013 in Android News, Apps, iOS Updates, Mobile | 0 comments

The Rise of Google Play – App Annie January 2013 Index

Mobile Analytics firm App Annie revealed some insightful stats yesterday evening. The report touches on the rise of Google Play, as well as how the US and Japanese marketers differ in top ranking apps and the like. If you’re one who doesn’t like to read things that doesn’t have pictures, then fear not – this will have plenty. To start off, December 2012 proved to produce record breaking revenue for the iOS App Store while Google Play revenue has doubled (and continues to double) quarter-over-quarter. Even though Google Play had a higher growth rate, the iOS App Store gained more overall revenue. This gain was driven in large part by record numbers in December where revenue from November increased by 35% Historically December has always proven to be the most pofitable year all around with as many Holidays as there are. In ‘Power Week‘ alone 1.2 Billion Apps were downloaded, with over 17.4 million device activations. With new iPhones and iPads (including the recently launched iPad...

Posted by ksteineman on Jan 31, 2013 in Android News, iOS Updates, Mobile | 0 comments

Tablets account for 14% of mobile ad impressions

A new report from Adfonic Global AdMetrics shows that tablet advertising is on the rise, accounting for 9% of total ad impressions in Q2 of 2012 and reaching 14% in Q4. The number of brands requesting tablet ads rose by 40% over the December Holidays, with the Kindle Fire HD almost doubling its share of Android ad requests. The figures are derived from more than 100 billion monthly impressions, with iOS share 2% lower than Android at the end of 2012. Although, Apple devices have historically experienced a higher click-through rate (CTR) across tablets and phones than Android. CEO and Co-Founder of Adfonics Victor Malachard said, “Major tech brands such as Google, Samsung, Amazon, Apple and Microsoft are jostling for supremacy in the tablet space, with significant devices launched in the run-up to Christmas. “We know that tablets perform well for advertisers and publishers alike so a combination of more devices, with superior advertising performance, can only be good news for mobile advertising in...

Posted by ksteineman on Jan 30, 2013 in Apps, Marketing, Mobile, Startups | 0 comments

Applause aims to Make App Data Actionable

First things first.. There are mobile apps are everywhere, and from nearly every company. Apps have changed how users consume content, conduct commerce and connect with companies – anywhere, anytime. Sure there is a small percentage of apps that hit it big – delighting users, spreading virally, earning word-of-mouth buzz. But..most apps either disappoint users or flatline into obscurity. Companies need to know how users truly feel about their mobile apps, and how they stack up with their competition. But skimming a bunch of 3-star ratings and a never-ending list of app store reviews makes it tough to learn much of anything. Because of this, gathering explicit analytics of mobile apps have become a massive issue for app developers, business leaders, and tech leaders. Enter Applause An app analytics product that crawls every rating and review from the top app stores. Applause synthesizes this mountain of user feedback into an easy-to-consume Applause Score (similar to a Klout score) to measure user satisfaction, app quality and how much applause an app...

Posted by ksteineman on Jan 30, 2013 in Mobile | 0 comments