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Posted by on Dec 21, 2012 in Mobile | 0 comments

App Store verus Google Play | Growth and Revenues

App Store verus Google Play | Growth and Revenues

Distimo released a new report today that unveiled some great insights, read below to find out what.   While Apple is still the clear winner in terms of revenue, Google Play showed substanial growth over these last four months. Its daily revenue is up 43% in 20 major markets. Apple’s growth was only up about 21% for daily revenue.   “Draw Something, one of the best known apps of 2012, reached 1M users in 9 days, however we’ve found it is possible to gain 1M users even faster. Naver, one of the most successful Asian publishers, launched five applications at the end of November 2012, and all five quickly became the most popular applications in many Asian countries. We estimated Line Pop, the most popular of the five, generated 1.75M downloads within 72 hours. ”     “Everybody remembers the success stories of applications that gathered millions of users within a couple of days.  Most notably in 2012, Draw Something did it in nine days. At Distimo, we know...

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Posted by on Dec 21, 2012 in Mobile | 0 comments

iPhone captures 53% of US Market as Android drops to 42%

iPhone captures 53% of US Market as Android drops to 42%

Kantar Worldpanel ComTech reports that Apple has today; achieved its highest ever share in the US (53.3%) mainly over the last 12 weeks, with the iPhone 5 helping to boost sales. In Europe, however, Android retains the highest % of market share with 61%, up more than 10% from 51.8% a year ago. Global Consumer Insight Director at Kantar Worldpanel ComTech Dominic Sunnebo, says,  “Apple has reached a major milestone in the US by passing the 50% share mark for the first time, with further gains expected to be made during December.” Samsung in Europe however,  continues to lead with the number one smartphone manufacturer spot across the big five countries, and 44.3% share in the latest 12 weeks. Apple behind in second with 25.3% share while HTC, Sony and Nokia shares remain close in the chase for third position.   Sunnebo further mentions:  “Although Windows sales in the US remain subdued, Nokia is managing to claw back some of its share in Great Britain through keenly priced Lumia...

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Posted by on Dec 21, 2012 in Marketing, Mobile | 0 comments

Tips and Strategies for ‘Power Week’

Tips and Strategies for ‘Power Week’

Millennial Media latest blog post, with SVP of global monetization solutions Matt Gillis has reiterated, “the holidays represent the perfect opportunity for developers to drive more installs and build a bigger base of users.” There is a tendency for big publishers to heavily discount games during the holiday season but it actually makes cracking the charts much harder around Christmas. Ed Vause, MD of app marketing service appromoter said, “big publishers will not only drop their prices, but they’ll also pump tens of thousands into app advertising and marketing.” Additionally, Millennial also suggests that developers push mobile advertising campaigns and cross promotion as a means of driving installs throughout the holiday season. But this is nothing I have already told you, so keep at it!   -Kevin...

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Posted by on Dec 20, 2012 in Mobile | 0 comments

Mobile Ad Growth – December 2012

Mobile Ad Growth – December 2012

Industry estimates reported to eMarketer show that mobile ad spend will increase 180% from where it was last year in 2011. ComScore also recently revealed that smart phone penetration in Europe has reached 55%.  Consumer optimism towards mobile commerce and advertising also has continued to grow at a rapid and steady pace. The study found that 47% of users in these leading markets are on the Google Android operating system, and that Spain had the highest smartphone penetration rate, at 63% of mobile phone users. In the U.K., Apple still leads in hardware, but is losing in Europe as Samsung has taken the #1...

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Posted by on Dec 20, 2012 in Marketing, Mobile | 0 comments

Boost Ad Revenue Without Sacrificing User Retention

Boost Ad Revenue Without Sacrificing User Retention

HOW?! Well, one way is to carefully manage the type and timing of your ads. According to monetization platform PlayHaven, “developers who allow ads for games of the same genre can increase ad revenue by up to 196%” PlayHaven’s findings also show that ads for games within a similar genre do not cannibalize a game’s user-base  It actually doesn’t seem to harm retention rates at all. (as shown in the graph below) Secondly.. Timing is everything. PlayHaven has concluded that it’s important to wait until users are really engaged with a game before bombarding them with ads. Be warned, Developers that choose to disregard this advice will find significantly lower retention rates. (As seen below) PlayHaven’s rule of thumb is waiting for the player to pass a tutorial or particular level before showing them any ads at all. At the very least a certain # of...

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Posted by on Dec 20, 2012 in Apps, Mobile, Startups | 0 comments

Kamcord in app Game Recorder

Kamcord in app Game Recorder

Kamcord.   I can’t believe I didn’t come across these guys sooner.  Actually, I have a similar idea (that I won’t get into) but I think this is one of those apps that is truly noteworthy given what it’s able to bring to the market place.  Particularly to developers who are looking to get in-game footage of their games so they can create teasers or previews for their potential audience.   Kamcord (basically in a nutshell) allows  users to record and share their awesome gameplays. Without having to leave their games.   Get more installs from people that see your game on Facebook, Twitter, and YouTube. Currently available for cocos2d and Unity3d on iOS. More game engines coming soon!   To take a look at history of similar things that have been done in the past for web platforms I vividly remember FRAPS (with an R).  This was actually one of the first screen recorders gamers could use to record their game play to show off to their friends.   Then,...

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