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Posted by on Dec 19, 2012 in Apple, Apps, Marketing, Mobile | 3 comments

Facebook gives ability to install apps directly from Ads in iOS App

Facebook gives ability to install apps directly from Ads in iOS App

WOW! This has got to be the coolest new update facebook has made for developers since like.. forever. Facebook has officially announced on its Developer blog today that it is going to allow uses to install apps without leaving facebook.   “Mobile app install ads drive installs by taking people directly to the App Store or Google Play. Now, people on iOS 6 can install an app without leaving their Facebook experience. When they click on an ad, the App Store will appear in another dialog box. After installing the app, they will be able to continue where they left off on Facebook.” Furthermore, you’ll be able to Access App installs by demographic. And last, but not least you’ll be able to receive app insights to provide demographic breakdown of all app installs on mobile.   If you are using Facebook’s latest SDK, you can now measure total new installs by age, gender, and country. All information is aggregate and anonymous, and developers will be able to get a...

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Posted by on Dec 19, 2012 in Apple, iOS Updates, Mobile | 0 comments

iOS 6.0.2 update for iPhone 5 and iPad Mini

iOS 6.0.2 update for iPhone 5 and iPad Mini

Just after yesterday’s update regarding iOS 6.1 beta 4 – Today Apple has released iOS 6.0.2 to the masses.The update is only for the iPhone 5 and iPad mini and appears to be minor, as the folks at Apple said ” the update simply addresses bugs including a Wi-Fi bug that has plagued many users.” You can install the update from iTunes, or your...

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Posted by on Dec 19, 2012 in Marketing, Mobile | 0 comments

Mobile Marketing Magazine names Fiksu as Most Effective Mobile Advertising Platform

Mobile Marketing Magazine names Fiksu as Most Effective Mobile Advertising Platform

As of this morning Fiksu announced that they have received a Mobile Marketing Award for their advertising platform from Mobile Marketing Magazine’s “Effective Marketing Awards”.   The Effective Mobile Marketing Awards recognize companies worldwide that are revolutionizing the mobile marketing industry.  Fiksu was one of more than 200 entries across 19 categories and was selected over six other companies nominated in the same category.   Congrats to...

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Posted by on Dec 17, 2012 in Apple, iOS Updates, Mobile | 0 comments

Apple releases iOS 6.1 beta 4 to developers and China tops 2million iPhone 5’s sold in opening weekend

Apple releases iOS 6.1 beta 4 to developers and China tops 2million iPhone 5’s sold in opening weekend

As spotted by a 9to5 reader earlier today, Apple has released its iOS 6.1 beta 4 to developers.  In other news, they’ve also seeded a new preview of Xcode 4.6 and a new beta of Apple TV for developers.   Lastly.. As stated earlier by Tim Cook, Customer response to iPhone 5 in China has been incredible, setting a new record with the best first weekend sales ever in China”   “China is a very important market for us and customers there cannot wait to get their hands on Apple products.   Sales officially started on December 14th, and Apple has also previously announced that it intend on making its goal of selling the iPhone 5 in over 100 countries before the end of the year....

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Posted by on Dec 16, 2012 in Apps, Mobile | 0 comments

Flurry reveals highest retention amongst game genres

Flurry reveals highest retention amongst game genres

According to Flurry, (which has a network of over 300 million consumers) have found that Solitaire games have the best 90-day retention rates of any freemium genre. Strategy games however, encourage the most frequent use. As seen in the graph below Quadrant I represents the above mentioned ‘sweet spot’, quadrant II displays intensive use over a short customer lifecycle, while quadrant IV is full of ‘evergreen’ titles that show repeat play, but may “lack the depth required to generate sizeable in-app purchases....

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