Appenomics (App Economics) – the real reason why apps are $0.99 or less.
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AppTrace mobile analytics platform – may be your new best friend.
In a nutshell.. AppTrace (which is FREE by-the-way) provides ‘sentiment’ analysis for the App Store’s 24 million reviews. AppTrace also lets users search by title for apps available on the App Store and see how user reviews score it in terms of three key criteria: positive feedback, addictiveness, and crash complaints. Additionaly, it provides insights on how user feelings on each of those scores change over time, so that developers can monitor how changes affect reviewer sentiment. One of AppTrace’s findings.. ..is that most apps don’t even have reviews. 529,895 without VS 257,229 with. The good thing is that at least (for the one’s with reviews) is that most of them tend to be positive. Evidently only 72% meet AppTrace’s criteria however. CTO and co-founder Paul Muller said in an interview with TC, ““We have the advantage that application reviews are focused on a topic most of the time,” he explained. “If you want to analyze a blog post, this is very complicated, but with an app review,...
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25% of Developers account for 50% of App Revenue on Apple App Store and Google Play
Yeah – 25% for 50% of App Revenue On Apple App Store and Google Play ! As if we didn’t already realize that the competition was fierce. But, who would have thought it was this fierce? According to surveys by Canalys these 25 developers accrued $60 million from paid-for downloads and in-app purchases over this period. Needless to say, the majority of the top grossing apps are in-fact games, and of those – the majority are Freemiums. Canalys noted: During the same period, games accounted for 145 on average of the top 300 paid apps in the Apple App Store and 116 of Google Play’s top 300 paid apps. Games also accounted for 94 of the top 300 listed free apps for Apple and 110 for Google Play. According to their analysis: Developers who are not making games have an upward battle in getting noticed, and monetizing their app. We all konw discoverability is a huge issue. Canalys Senior Analyst Tim Shepherd...
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New Gmail version 2.0
Gmail version 2.0 After receiving an error when trying to check my email this morning when I woke up, it occurred to me that today was/is the day that Google released version 2.0 of it’s Gmail app. The app is redesigned from the ground up, Version 2.0 of the app brings with it a new look and feel, which Google hopes will result in a faster, sleeker and easier experience when using the app. New features in the app include: Multiple Account support Search predictions as you type infinite scrolling inbox Respond to Google Calendar invites inline Interactive Google+ Support New Welcome experience While the updated Gmail app IS available now in the App Store you may still have some issues trying to download it, due to the influx of other users attempting the same. They suggest you wait a few mins, and give it another...
Read More![Mobile Minute – Dec 3rd [VIDEO] Wrap-up](https://mobileminute.info/wp-content/uploads/2012/11/video-25817_256x210.png)
5 Tips for Optimizing Your App Economy
5 tips for optimizing your app economy 1) Confused people do nothing. So don’t overwhelm your users. Instead, you should display a small amount of virtual items (about 6) and give hints that more content can be “unlocked” after players achieve new levels. Why 6? Take notes from online retailers, specifically Amazon, and how they display search results. There’s a reason Amazon only shows 4-7 search results on a screen (depending on resolution) without requiring you to scroll. Implementing this concept to your game will prevent players from becoming overwhelmed and allow them to better interpret the items available. Silhouette’s work as a great hints for players. 2) Make it easy Whether you’re directing someone to opt-in to your mailing list ..buy one of your products or purchase upgrades.. You want it to make it painfully easy for them to do so. My friend Jason once said the funniest thing I’ve ever heard, but at the same time it was a sad truth for...
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