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Posted by on Nov 28, 2012 in Apps, Mobile | 0 comments

App Store Profits | Can you actually earn a living as an indie developer?

App Store Profits | Can you actually earn a living as an indie developer?

Can you actually earn a living as an indie developer?   Everyday more and more indie developers are trying to bank in on what they think will be a hit in Apple’s App Store.  Some even going as far as taking out bank loans, selling their cars, putting it on credit and the like.   But the real question is..   Will becoming a independent mobile app developer really pay off?   Those of us who missed the [dot]com boom are doing everything in our power to make sure we don’t miss this one as all signs ahead point to mobillity; and specifiically mobile apps.   When given serious though about the state of the economy and unemployment rates where they are it almost seems like you have nothing to lose. There is an info-graphic I saw a few months ago that I think describes what I’m trying to get at brilliantly.   So while I personally think that venturing off on your own and starting your journey as...

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Posted by on Nov 26, 2012 in Marketing, Mobile | 1 comment

SEO vs PPC which is better?

SEO vs PPC which is better?

SEO vs PPC which is better?   I suppose a good place to start would be at..    ..distinguishing the differences between the two.   SEO: Traditionally known as Search Engine Optimization (SEO) is the process of combining on-page optimization and off-page optimization (both of which require different tasks that need to be performed) to rank high in the search engines.   As an example, some “on-page” SEO would be, if I knew as someone who is an SEO specialist(which I happen to be) that using the term SEO (or any other keyword) 3 times was the ideal amount of times, then I would make an effort to use that keyword “SEO” at least 3 times, so that the “crawlers” (as they’re called,) realize that that keyword is being “mentioned” not just spoken of. An Example of off-page would be, people commenting on Facebook comment boxes and linking back to your site (or my site), back-linking (when someone ‘links back’ to your website from theirs), tweets with your link, etc.. there are varying ways...

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