Boost Ad Revenue Without Sacrificing User Retention
HOW?!
Well, one way is to carefully manage the type and timing of your ads.
According to monetization platform PlayHaven,
“developers who allow ads for games of the same genre can increase ad revenue by up to 196%”
PlayHaven’s findings also show that ads for games within a similar genre do not cannibalize a game’s user-base It actually doesn’t seem to harm retention rates at all.
(as shown in the graph below)
Secondly.. Timing is everything.
PlayHaven has concluded that it’s important to wait until users are really engaged with a game before bombarding them with ads.
Be warned, Developers that choose to disregard this advice will find significantly lower retention rates. (As seen below)
PlayHaven’s rule of thumb is waiting for the player to pass a tutorial or particular level before showing them any ads at all. At the very least a certain # of times.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
