Burstly Brings On New VP of Business Development
From the company who brought you TestFlight, FlightPath, and Skyrocket - Burstly has just announced they're bringing aboard industry veteran Jarkko Rajamäki as VP of business development.
Rajamäki was formerly the head of advertising for Angry Birds, who will also lead publisher and developer relations. This is without-a-doubt a great move for Burstly who has recently been making large strides in the mobile arena. More about Burstly as well as information about their new team member can be found in the press release below.
INDUSTRY VET JARKKO RAJAMÄKI JOINS BURSTLY AS
VICE PRESIDENT OF BUSINESS DEVELOPMENT
Former Head of Advertising for Angry Birds to Lead Publisher and
Developer Relations
SANTA MONICA, Calif. – July 22, 2013 – Burstly, the most innovative toolset for testing, analyzing and monetizing apps, today announced Jarkko Rajamäki has joined the company as vice president of business development. In this newly created role, Rajamäki will be responsible for leading the company’s publisher and developer relations. Rajamäki joins Burstly from Rovio Entertainment where he was head of advertising for the Angry Birds franchise.
“Jarkko truly shares our passion for helping publishers and developers fully actualize their applications at every level,”said Burstly CEO Evan Rifkin. “Jarkko has made significant contributions in helping to scale one of the largest mobile media franchises of all time. We have no doubt he will play an integral role in furthering our efforts to provide pain-relief to developers and grow opportunities for publishers.”
Rajamäki is joining Burstly from Rovio where he was vice president of advertising operations and oversaw the advertising business unit of the Angry Birds franchise, one of the largest mobile apps in the world. Prior to Rovio, Rajamäki held multiple management positions at AOL EMEA.
“The mobile app economy is constantly evolving and there are only a few players who understand the dynamics between monetization and user experience, while truly supporting developers and publishers at all levels of an app’s lifecycle,” said Rajamäki. “I’m very excited to join the talented team at Burstly, and I look forward to helping the company drive the industry forward.”
ABOUT BURSTLY
With over 300,000 apps, Burstly is the leading provider of tools to address developer and publisher needs across the entire lifecycle of an app. The company’s portfolio includes app testing platform TestFlight, intuitive analytics toolFlightPath and app monetization solution SkyRocket. Headquartered in Santa Monica, Calif., Burstly launched in December 2009 with the goal of empowering developers to have complete control over their app business. To learn more, visit: www.burstly.com or join the conversation @Burstly.