![Buying Your Way to The Top of the App Ecosystem – Got $96,000? [INFOGRAPHIC]](http://mobileminute.info/wp-content/uploads/2013/06/cost-to-get-top-10-app-store-ranking-793597_630x210.jpg)
Buying Your Way to The Top of the App Ecosystem – Got $96,000? [INFOGRAPHIC]
After months of labor and restless nights you have to ask yourself (realistically), “What if I build it and they don’t come?” Well, that’s a good question to ask – because honestly, chances are that WILL be the case, (unless you bought my new book) or you have a PR campaign busting their asses on your behalf to ensure that your launch gets a decent amount of exposure. Nonetheless, to expect them to get your App in the top 10 would be a very hopeful thing.
After all, now adays you would need at least 80,000 downloads in a 24hr time period according to the folks at TradeMob (a mobile app marketing company) who work with 80 different app discovery partners. After running the numbers from their data, TradeMob had concluded that 80,000 downloads will run you $96,000 in the U.S. for a non-game app — averaging $1.20 per install.
Interestingly non-game apps have a 65% uplift, according to TradeMob; but when it comes to Games they get a full 100% organic boost. What this translates to is: for every game app you pay for you get another – for free (Buy one get one free – awesome right?). So those 80,000 installs now only cost you an average of $0.70, totaling $56,000.
Looking outside the US, we see the downloads limit drop significantly.
The UK for instance, only requires 26,000 installs to enter the top charts; Germany only 15,000, and Spain, just 7,000. Naturally, the financial benefits of having a top 10 app in those countries is substantially less also.
More can be deduced from the inforgraphic below.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
