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Posted by on Mar 24, 2013 in Android News, iOS Updates, Marketing, Mobile | 0 comments

App Store SEO – Comparing Google Play Store with the Apple App Store

App Store SEO – Comparing Google Play Store with the Apple App Store

Thanks to the folks at Searchman, we have some updates on how things are panning out for those looking to utilize the methods of App Store Optimization (ASO) or App Store SEO.  While some of the information presented should be common knowledge to any serious developer, it’s worth mentioning that ‘App Store Searches’ account for the majority of where traffic is coming from. 63% to be exact. In a not too distant 2nd we have, personal referral through a family friend at 53% for Android, and 61% for iOS.   One thing to keep in mind: (as always) when analyzing this type of information is that the platform users are migrating to, (and using more and more) is very much like the same search we’ve had online for over 2 decades. It would most certainly be advisable to any serious developer to take a look at the over-all process of the Customer Behavior Cycle.   With the iOS 6 update moving to a more ‘chomp-like’ UI, it’s apparent that only...

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Posted by on Mar 23, 2013 in Android News, iOS Updates, Mobile | 0 comments

App Annie Index – Top 52 Publishers of 2012

App Annie Index – Top 52 Publishers of 2012

This ‘never-before-seen’ data is said to be the basis of the App Annie Index playing cards. For reference, last year App Annie launched the ‘App Annie All-Star’ collection trading cards, which provided stats on the top grossing 50 publishers of 2011 (based on worldwide iOS revenue). Using the advanced market data from App Annie Intelligence, and new Google Play data App Annie has collected in 2012, they’ve taken things even further. Based on total 2012 grossing revenue for iOS and Google Play worldwide, App Annie has presented us with the movers and shakers of the app publishing world, in the form of a premium collection of ‘App Annie Index branded playing cards’. Below from top to bottom is how these 52 publishers played out: So you might be wondering..  “How does App Annie know which app publishers earn the most money?” Math, statistics and data. “Through the App Annie Intelligence service, it uses advanced statistical models combined with anonymized datapoints to generate the most accurate market estimates available for...

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Posted by on Mar 22, 2013 in Android News, Mobile | 0 comments

Google and LG join the SmartWatch Race | Feds approve T-Mobile and MetroPCS $1.5 Billion Merger

Google and LG join the SmartWatch Race | Feds approve T-Mobile and MetroPCS $1.5 Billion Merger

Sometimes I wonder if civilization is devolving.  With Apple, Samsung, and now Google and LG all racing to build the ‘coolest’ SmartWatch of them all.  Google’s Android division is reportedly working on a smartwatch of its own. Just as we’ve heard about Apple’s supposed iWatch, Google’s device will serve as an extension to your smartphone, according to the Financial Times. I stand by my beliefs that once Google Glass hits In other news, through-out this whole month MetroPCS and T-Mobile have been in negotiation of the $1.5 Billion merger where T-Mobile is to acquire MetroPCS to expand thei 4G LTE network.  MetroPCS shareholders who owned stock before March 11, 2013 will vote on the deal April 12, 2013. It appears however, a little more than a formality is at ahand, as the merging companies have already designated a new executive arrangement to lead the combined ship. In an earlier announcement given by the board, T-Mobile revealed it will contain 11 members, including two current MetroPCS directors (W. Michael Barnes...

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Posted by on Mar 21, 2013 in Android News, Apps, Mobile | 0 comments

Watch Out Evernote – Google’s Keep Will Keep You On Your Toes.

Watch Out Evernote – Google’s Keep Will Keep You On Your Toes.

Google has officially unveiled Keep via a blog update. The video below goes into more depth on how it works. Currently only available on Google Play (not surprising) it works for devices running Android 4.0, Ice Cream Sandwhich and above. You can access, edit and create new notes on the web at http://drive.google.com/keep and in the coming weeks you’ll be able to do the same directly from Google Drive. Whether or not I think Google Keep is personally better than Evernote, not really.  I love Evernote to death, and that’s only because it’s a kick-ass app, that deserves every penny, download, and user it has.  However, with this release, Evernote will certainly have to do their competitive analysis to stay ahead of a company that no doubt has more funding than them.  At the same time, the release is only on Android at the moment, so they can still keep dominating on iOS for the time being.   As Katherine Kuan describes in the blog post, “Every day we all...

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Posted by on Mar 15, 2013 in Android News, Apple, Mobile | 0 comments

Analysts Reactions to How Galaxy S4 Will Affect Apple

Analysts Reactions to How Galaxy S4 Will Affect Apple

Now that things have died down a bit, in-case you haven’t already heard, Samsung officially unveiled its new flagship Glaxy S4 smartphone last night with their ‘theatrical broadway-style’ presentation in New York. Today, analysts are quick to jump in with their opinions of what this means for apple.  Closing at $443.63 today, there stock doesn’t appear to have taken much of a hit.  Gene Munster of Piper Jaffray’s is one who is not the least bit immpressed with the S4 upgrade, but did note Samsung’s new ‘S Band’ as being “a quick first pass for Samsung on wearable technology ahead of Apple’s watch”.  Also adding that he expects Apple to launch a Smart Watch (iWatch) by 2014,   “The Galaxy S4 appears to be largely an incremental update to the S3 including a slightly larger screen (4% larger on diagonal), better camera and processor, and updated software, but largely the same body style and casing. We believe some of the software features are unique, including the tilt to scroll,...

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Posted by on Mar 13, 2013 in Android News, Apple, Mobile | 2 comments

Android Tablets to surpass iPad’s by end of 2013

Android Tablets to surpass iPad’s by end of 2013

According to IDC’s latest finding, “smaller, cheaper tablets”  will push sales beyond initial estimates, and also result in Android devices surpassing iPad sales. The firm predicts 191 million tablets will be shipped to market this year, up from previous estimates of 172.4 million.  What’s most interesting is IDC’s view of how Android devices will come out on top of Apple against the market leading iPad.   Research analyst Jitesh Ubrani went on to support their initial claims by saying, “One in every two tablets shipped this quarter was below 8 inches in screen size,” “And in terms of shipments, we expect smaller tablets to continue growing in 2013 and beyond. “Vendors are moving quickly to compete in this space as consumers realize that these small devices are often more ideal than larger tablets for their daily consumption habits.”   In the end, IDC projects that Android will reach 49% this year, while iOS falls from 51%, to 46%.  For the rest of the market – Microsoft’s Windows 8 currently...

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Posted by on Mar 13, 2013 in Android News, Apple, Mobile | 0 comments

Apple to take 65% of $25 Billion Global App Revenue in 2013

Apple to take 65% of $25 Billion Global App Revenue in 2013

New data from ABI Research says the global app economy will reach $25 Billion this year.  Of that, 35%, or $8.8 billion will be from Tablet apps, and 65%, or $16.4 billion will be from smartphones.  Together, Apple is looking at a 65% share.  ABI says that the overall trend has tablet app monetization outpacing smartphone apps, and expects by 2018 tablet apps will surpass smartphone app revenue – at which point, total global revenue will reach $92 billion.   According to analyst Aapo Markkanen, “The larger screen makes apps and content look and feel better, so there are more lucrative opportunities,” “One might think that the bigger installed base of smartphones would compensate for the disparity, but that notion fails to take into account the arrival of low-cost tablets, which hasn’t even started yet [in] earnest. The smartphones paved the way for them, but in the end we believe that it’s the tablets that will prove the more transformative device segment of the two.”   With that said,...

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