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Posted by on Jan 16, 2013 in Android News, Mobile | 8 comments

The Secrets to ranking on the Google Play Store | Revealed

The Secrets to ranking on the Google Play Store | Revealed

We’re going to jump right into the deep end today.  The differentiations about ranking on Google Play vs Ranking on Apple.  This article is based on an interview that had been conducted with the folks from W3i and Nate Dykstra. First question: How do Google Play’s and Apple’s ranking algorithms vary? The key in Google Play is quality. Having taken a lot of heat in their early days for having apps that were extremely lacking in regards to quality; this method allows them to hold developers accountable if the want to see success on the platform.   Google Plays ranking algorithm seems a lot more calculated than Apple’s seeing as they take into account variables that date back ot the initial launch date of the apps (that means 4+ years for some).  Meanwhile Apple is believed to calculate their rankings based on more ‘real-time’ data measuring only a few days back, this is what enables media buys (paid promotion) to have such immediate influence.   As of late, Google has begun...

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Posted by on Jan 10, 2013 in Android News, Apps, iOS Updates, Mobile | 0 comments

Tablet Adoption over December Holidays 2012

Tablet Adoption over December Holidays 2012

Some interesting stats were released this morning by the folks over at Localytics.  In summation, the Galaxy S II and Galaxy S III were the top two android devices. Over Christmas however, the Kindle Fire HD 7″ exploded in market share with 322% (compared to 8.7% and 8.5% for the previous Galaxy S’s).   Of iDevices, The iPad 2 proved to be the most popular among consumers with 49% adoption.     As for iPhones, the iPhone 4S still has 2x (40%) share over iPhone 5(18%) while the iPhone 4 is not far behind with 36%, and 6% of people still using the iPhone 3GS.   All in all, some interesting stats.  It’s interesting to know where the market is at when it comes down to specifics of device...

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Posted by on Jan 3, 2013 in Android News, Apps, iOS Updates, Mobile | 0 comments

Power Week Final Figures from Flurry 2012

Power Week Final Figures from Flurry 2012

Power Week.  Perhaps the most important week of the year for app developers.  Starting with Christmas Day, the largest single device activation day of the year, the week between Christmas and New Year’s Day is marked by significantly elevated device activations and app downloads. The stats to follow reveal that the last week of 2012 was the largest week for both new device activations and app downloads in iOS and Android history.   As always, Flurry leverages its data-set from over 260,000 apps running on the significant majority of iOS and Android devices. With its application penetration, Flurry can detect over 90% of all new devices activated each day. Additionally, with its analytics service in more than 25% of all applications downloaded on a given day from the App Store and Google Play, Flurry can reliably estimate total iOS and Android downloads.   Flurry has estimated that over 50 million iOS and Android devices were activated, and 1.76 billion applications were downloaded. The column on the right compares the number of...

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