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Posted by on Jul 5, 2013 in Apple, Apps, Mobile | 0 comments

Apple App Store Celebrates 5 Years

Apple App Store Celebrates 5 Years

And what better way to celebrate than creating a timeline of milestones that represent noteable moments in Apple’s history.  The timeline was sent to members of the media including: The Financial Times’ Tim Bradshaw. This is similar to what Apple did earlier this year by sending out a celebratory memento for iTune Stores 10th anniversary in existence. With that being said, Apple launching a similar site for the App Store’s 5th anniversary on July 10th wouldn’t be too far...

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Posted by on Jul 1, 2013 in Apps, Mobile | 0 comments

Tipping point for HTML5 Gaming Coming Soon, says Ludei

Tipping point for HTML5 Gaming Coming Soon, says Ludei

Following a recent interview between Ludei CEO Eneko Knorr and Pocketgamer.biz earlier last week,technology company Ludei has announced not just a new $1.5 M round of funding, but also a “tipping point” that’s on it’s way. To summarize the interview, Knorr acknolwedged the fact that previously and presently there are still many issues with HTML5 running on mobile devices, such as poor performance, broken sound, inability to access phones complete hardware, and the like. Until now, Knorr says, “our platform solves all of that problems: our unique acceleration technology improves the performance by 10 times; we fix the audio offering perfect multi channel sound; we give access to hardware features like the camera, GPS, accelerometer… So basically we bring a native-like experience to HTML5 games on mobile.” The company stated that their technology is currently being used by 6,000 developers, but what they’d really like to see if the large publishers like Zynga, Disney, and Rovio to name a few use their platform. This will (needless to say) give...

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Posted by on Jun 28, 2013 in Apps, Marketing, Mobile | 2 comments

Build Brand Engagement with Mobile Apps [INFOGRAPHIC]

Build Brand Engagement with Mobile Apps [INFOGRAPHIC]

Thanks to to the folks at Mary Meeker’s earlier this week, it was reported taht smartphone users now check their phones on average of 150 times per day.  With $1 billion spent on mobile marketing in 2012, that figure is expected to double this year (in 2013), and shows no sign of slowing down thereafter.   As for marketers trying to determine what percentage of their advertising and media budget should be devoted to mobile app advertising, Fiksu had created a helpful infographic that showcases how traditional metrics like “CPM” and “CPC” stack up against the more known, more utilized “PPC” and other advertising mediums.  Having analyzed more than 2.4 billion app marketing data points from different global campaigns, Fiksu says that ” it’s very clear that mobile is significantly cheaper than traditional channels like online, outdoor, or broadcast. And mobile display advertising clearly trumps desktop pay-per-click advertising for cost-efficiency.”   A full study titled: “Brand building on mobile devices: measuring the value of consumer engagement” can be found here.  ...

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Posted by on Jun 21, 2013 in Apps, Marketing, Mobile | 0 comments

Chartboost Brings Developers Together Through Groups

Chartboost Brings Developers Together Through Groups

Today mobile game monetization platform Chart Boost has come up with a new feature to help Developers promote each-other’s titles. The new “Groups” feature will allow multiple developers to partner up and select based a wide variety of choices that include: country, incubator, language, and more. The SF based company has already built a network that incorporates 16,000 games and 8 billion ad impressions per month. This all started when they began facilitating advertising trades between mobile game makers and helping developers cross-promote titles within their own network of apps. Earning revenue by selling inventory. CEO Maria Alegre went on to say: “the company started receiving feedback that groups of four or five developers wanted to trade with each other, instead of doing one-to-one deals.” Adding, “indie developers might want to partner up in one group, or game makers from a specific geographic region might want to work together.” “We find that these partnerships are usually based around friendships,” “They might have met at this incubator or at GDC...

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Posted by on Jun 20, 2013 in Apps, Marketing, Mobile | 0 comments

Understanding Session Length VS Session Intervals to Boost Engagement

Understanding Session Length VS Session Intervals to Boost Engagement

This should be pretty straight-forward. Session length is when a user enters the app up until they exit, or time-out. Session intervals are the time in between the first session, and the next, and the one’s thereafter. Now the real question question is, why is it important to understand the differences, and how can this benefit you to increase engagement? I’m glad I asked 😉 Let’s get into that. Let’s say for instance you have a news media app, and you discover through analysis of your session length that sports related content has higher session lengths during Friday and Saturdays vs the rest of the week. Knowing this information gives you the ability to create a campaign that could notify users of a particular type of ‘sports related content’ to look out for on these days to boost engagement (session length) even more still. Of course, you’d need a tool like localytics or something to do this, but this is just to give you an idea.   When it...

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Posted by on Jun 20, 2013 in Apps, Mobile | 0 comments

Distimo Launches FREE Conversion Tracking SDK for App Developers

Distimo Launches FREE Conversion Tracking SDK for App Developers

App Analytics firm Distimo has recently (yesterday) announced the launch of its new: Distimo Conversion Tracking SDK, which aims to give app developers access to transaction data, as well as lifetime value of their users. Using the cross platform link, DCT will direct developers straight to the relevant app store, which allows them to identify which country and traffic source each individual user is coming from and what device they are using. CEO of Distimo Vincent Hoogsteder commented earlier this week: “Until today, there has been no product available for developer that combines both data from app stores as well as conversion tracking.” Distimo’s hopes for the service is that eventually it will help developers accelerate growth and improve overall business decisions.  The new SDK is also integrated within Distimo App Analytics, which is currently tracks over 3 billion app downloads per quarter across all major networks, including: iAD, AdMob and InMobi. Additionally, the new SDK can also measure an apps performance from promotion to installation, tracking the user...

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Posted by on Jun 19, 2013 in Apps, Marketing, Mobile | 0 comments

5 Tips for Launching your App

5 Tips for Launching your App

Seeing as my book (the App Launch Blueprint) will finally be converted to the appropriate amazon format tomorrow, I may as well write a little bit about some of the things you can expect to find if you read it. Let’s take this time to talk about 5 things you can do to turn negatives into positives in the pre-launch stage of launching your app, but also some other things. 1. Get Feedback and Use it It doesn’t really matter whether it’s your family, friends, roommate, taxi driver, what have you. They can all serve as great beta testers. The main thing you want to keep in mind is to not tell them the app is yours. You certainly don’t want any biased opinions, as that will do you no good. Wherever the place, make sure you’re testing based on the demographics you actually plan to serve with your app. I.E. if you’re making a game for kids, it probably wouldn’t make sense to go to an elderly home...

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