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Posted by on May 14, 2013 in Apps, Mobile, Startups | 0 comments

Why Gamerholic is Awesome

Why Gamerholic is Awesome

Living in San Francisco I hear about a new startup more often than I get an email from one of my long lost brothers in Nigeria who wants to wire me $8,000,000 and just needs to be reminded of my banking credentials (among other things).  It’s not too often however that I hear about a Startup that I feel is noteworthy.  Sure, we see founders, boot-strappers, and visionaries almost around every corner but how many of them have you spoken to, heard out, and felt that their IDEA was something you would invest in, yet alone have an interest in (after your conversation ended)?   Well, last week I had the chance to meet one of these diamonds in the rough; Anari Sengbe co-founder of Gamerholic.  It was during this encounter where he told me about what Gamerholic is –  “an innovative competitive gamification service”.  Gamerholic enhances natural competition with cash and prize rewards.  Additionally, Gamerholic prides themselves on being able to gamify just about anything. Whether it be:...

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Posted by on May 10, 2013 in Apps, Marketing, Mobile | 0 comments

8 Promotional Strategies to Get You the Traffic You Want

8 Promotional Strategies to Get You the Traffic You Want

With nearly 800,000 apps in the iOS app store you can bet your last dollar that distinguishing yourself in the crowded marketplace will be no easy task.  In order to do so, you need to have a GREAT promotional strategy.  While there are certainly many different ways to promote your app, today we’re going to focus on the ones that, in my eyes – actually matter.   Let’s get into it..   1) Traditional Media (TV Advertising) One of the most obvious ways to drive traffic to your app is through traditional media.  Of the options that exist TV is likely your best option, however NOT THE BEST option.  Especially if you’re on a tight budget.  If you’re a large company like Amazon, or ESPN Sure – knock yourself out.  Amazon actually created a commercial specifically for their Shopping App which lets users scan barcodes and take pictures to find them on Amazon.  See below for their video, as well as ESPN’s who had a similar approach for their...

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Posted by on May 9, 2013 in Apps, Mobile | 0 comments

Line Reports Q1 Revenues for 2013 with $58.9 Million

Line Reports Q1 Revenues for 2013 with $58.9 Million

Of those earnings, near 50% are from In-App purchases, 30% from stickers and 80% of revenue is from Japan (it’s largerest user base and where it first kicked off).  Recently passing 150 million users, LINE is revealing for the first time what % of its revenue comes from game in-app purchases vs its stickers.  Being a freemium app it leverages free social messaging and gaming services to draw in users, that will monetize its offering via entertaining add-ons that can be purchases within its apps. Breaking the revenues down by content type, game in-app purchases accounted near 50% of the Q1 revenues, while paid stickers earned around 1/3rd or 30%.  Additionally, Line has  mentioned that it now has 24 “seed games” (mini-games) that can be downloaded from within the main messaging app.  The company notes it will be reporting earnings regularly from now on, and even indicates to be adding new types of in-app entertainment focused content such as: shopping and music among...

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Posted by on May 7, 2013 in Apps, Marketing, Mobile | 0 comments

User Acquisition Best Tactics by AppsFlyer

User Acquisition Best Tactics by AppsFlyer

With so many different options for user acquisition some could find it daunting, other’s could find it confusing, and the rest.. well, may just not be that interested in doing the due diligence to see which is actually ‘the best’ approach.  Fortunately for us, AppsFlyer ha set out to get to the bottom of this issue through its analysis of billions of in-app events during Q1 of this year (2013). As seen in the image below, according to the figures – incentivized downloads (in purple) provide the highest conversion rate, but suffers in quality when it comes to long-term engagement.  Search (in yellow) provides high quality users, but low conversions, and low volume.   In this case, the diameter of each circle represents the volume each of the six types of user acquisition channel can provide. As is apparent, social discovery (in blue) is what AppsFlyer says works the best. Also adding that, since Facebook entered into the realm of app discovery, this channel has become pre-eminent. AppsFlyer notes...

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Posted by on May 7, 2013 in Apps, Mobile | 0 comments

Rovio’s New Account Feature Will Let You Save Your Game in the Cloud

Rovio’s New Account Feature Will Let You Save Your Game in the Cloud

Rovio, the creator of notorious Angry Birds, (amongst other mobile games) has announced a new feature to come that will allow its users to save game data in the cloud to resume playing where they left off on any device.  While there’s no exact word on what other games (aside from what’s listed below) Rovio plans to support with the new feature, it’s evident the accounts are already being rolled out.  ...

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Posted by on May 6, 2013 in Apple, Apps, iOS Updates, Marketing, Mobile | 0 comments

Apple Expands on Developer Regulation 2.25

Apple Expands on Developer Regulation 2.25

So you’ve probably heard more than a few times by now about what happened with App Gratis, mainly – Apple removing their app from the App Store for being in violation of developer regulation 2.25, which states: “Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected.”   While no official announcement by Apple has been made, it can be assumed that apps are now liable to be rejected if they feature any type of: filtering, bookmarking, searching, or sharing of recommendations.  The folks over at PocketGamer.biz note being contacted by one developer whose app discovery tool has recently been blocked by Apple because it included such features.  That being said, it’s evident Apple has expanded on 2.25 to cover sharing via email or social networks. The ability to search the App Store using 3rd party apps also now appears to be restricted. The developer mentioned above had this to say:   “I...

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