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Posted by on Dec 28, 2013 in Apple, Apps, Mobile | 0 comments

8 Ways to Strike Gold with the App Store This Holiday Season [INFOGRAPHIC]

8 Ways to Strike Gold with the App Store This Holiday Season [INFOGRAPHIC]

Thanks to the folks at DotComInfoway we have this great infographic to share with you.  Admittedly it is a little late given Christmas has come and gone.  The great news is that historically app downloads have retained their above average rate until mid January-early February.  One thing to note however is the fact that there wasn’t an App Store freeze this year, which changes the dynamic of how much you’re able to monetize as well....

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Posted by on Dec 19, 2013 in Apps, Mobile | 0 comments

November App Annie Index for Games and non-Game Apps

November App Annie Index for Games and non-Game Apps

First and foremost, I normally include the screenshots of all the Top Publishers, Top Apps, etc. But it appears as though my ‘PrintScreen’ Button is not having it today, so I’ll have to skip that portion of the article and instead deliver the information through interpretive dance. Not really. But let’s hope by the end of this you know what’s up, and what’s down (in terms of apps and their rankings). First, we’ll take a look at non-game apps, the top 10 Publishers for iOS were: 1) Google 2) Apple 3) Tencent 4) Facebook 5) Baidu 6) Alibaba Group 7) Hightalk Software 8) Bitstrips 9) Outfit 7 10) Microsoft Interestingly, you would think that Apple would leads its own platform, but Google actually has less apps (36) and takes the #1 spot. Top Publishers by Monthly Downloads for Google Play for November were as Follows: 1) Facebook 2) Google 3) Sungry Mobile 4) WhatsApp 5) Outfit 7 6) Microsoft 7) Kingsoft Internet Software 8) LINE 9) Twitter 10) NAVER...

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Posted by on Dec 11, 2013 in Apps, Marketing, Mobile | 0 comments

Shopping Tops Out on Thanksgiving vs BlackFriday

Shopping Tops Out on Thanksgiving vs BlackFriday

With all the craze this year with endless Black Friday deals, you’d be surprised to discover that Thanksgiving actually had more shoppers purchasing things via their mobile device than on Black Friday itself. According to IBM and Flurry, Black Friday mobile shopping was responsible for 20% of online retail sales. On Thanksgiving day, sales spiked to 43% of visits and accounted for 26% of sales. This goes to show how connected devices are really influencing sales. Even to the degree where it’s become a holiday tradition. But enough with the talk, let’s take a look at some chars so you can get a better visual understanding of what exactly went down on Turkey day. In the image above it is evident that the bump in usage comes dead in the center of Thanksgiving and quickly declines thereafter. Comparitively, over the years this change in traffic has been getting more and more evident. Looking at the image above, you can see just how much Thanksgiving kicked Black Friday’s ass in...

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Posted by on Dec 3, 2013 in Apps, iOS Updates, Marketing, Mobile | 0 comments

App Store Optimization on iOS 7 – What you NEED TO KNOW [INFOGRAPHIC]

App Store Optimization on iOS 7 – What you NEED TO KNOW [INFOGRAPHIC]

With over 200 million users already having the latest OS from Apple on their devices, it would be a wise thing to figure out how to get your apps ranking better in the App Store on iOS 7. According to DCI, out of more than 80,000 apps that were indexed in the App Store more than 5,500 have at least one mention on iOS 7 in their reviews. It ALSO means that there are more than 920,000 Apps that aren’t even getting indexed AT ALL. So unless you want to be part of that HUGE ASS statistic, then you better pay attention. Thanks to the folks at DCI, the information you need to know has been provided in visual format in the Infographic below....

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Posted by on Nov 26, 2013 in Apps, Mobile | 0 comments

Cost of User Acquisition Exceeds Revenue Generated From Users – “uh oh.”

Cost of User Acquisition Exceeds Revenue Generated From Users – “uh oh.”

New York based market research company, SuperData has released data that estimates the cost per install (CPI) for mobile gamers was $2.73, compared to an average revenue per user of $1.96. In the coming holidays SuperData also expects these acquisition estimates will double the average revenue per users (ARPU). Ouch. In addition to this, SuperData was quoted to say the following: “To anyone active in mobile gaming, it is no surprise that the cost of acquiring new users has been going up,” the company said. “Over the course of 2012, the cost per install on iOS increased 22 percent from the beginning to the end of the year. In some categories, we even recorded a tripling of the cost for an average mobile gamer.” Needless to say, marketing costs naturally increase when markets mature, however during the summer the average CPI broke the $2 barrier, and it’s been growing ever since. While the first couple of Quarters for 2013 looked ok, (as far as CPI being on par with...

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