Flurry’s Latest Report – Phablets Just a Phad?

App analytics firm Flurry (who now detects near 1 billion smartphones and tablets use around the world every month) has released a report (yesterday) that concluded  mid-sized phones dominate, Phablet’s are a Fad. Also stating, “They dont’ show significant, or even disproportionally significant app usage.   To arrive at this conclusion Flurry focused on the top 200 device models, as measured by active users in Flurry’s system, which account for more than 80% usage.  Doing so allowed 5 leaders to emerge based on the screen sizes below: 1. Small phones (e.g., most Blackberries), 3.5” or under screens 2. Medium phones (e.g., iPhone), between 3.5” – 4.9” screens 3. Phablets (e.g., Galaxy Note), 5.0” – 6.9” screens 4. Small Tablets (e.g., Kindle Fire), 7.0” – 8.4” screens 5. Full-size tablets (e.g., the iPad), 8.5” or greater screens   The image below reinforces the statement showing ‘Phablets’ with the lowest %’s of shares for: Device Models, Activer Users, and Sessions.   It’s important to note that while 16% of device models in the market...