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Posted by on Mar 21, 2013 in Apps, Marketing, Mobile | 0 comments

As FlightPath Enters Beta so Launches Measure for Mobile Apps

As FlightPath Enters Beta so Launches Measure for Mobile Apps

Earlier today TestFlight announced a new product that goes by the name of FlightPath, aiming to be be a simple mobile analytics solution for developers.  If that wasn’t enough, today Quantcast is launching a new service today called “Measure for Mobile Apps“, as its name implies – it retrieves data for publishers on iOS and Android. While I haven’t been the biggest fan of Quantcast in the past, I should mention the features they’re offering: • Showcase Your App Stats – Get the word out on your app by displaying your traffic data and usage metrics on Quantcast, and make your metrics accessible to everyone. Retain control: display reports publicly or keep private. • Demonstrate User Loyalty to Brands – Reaching engaged audiences is critical to brands advertising in apps. “Return usage” metrics indicate how loyal your audience is — a valuable attribute to advertisers wanting to connect with engaged consumers. • Understand Cross-Platform Visitation – Get the complete picture. If you have a website, see the audience visitation...

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Posted by on Mar 21, 2013 in Apps, Marketing, Mobile | 0 comments

TestFlight Launches FlightPath Mobile Analytics Platform [Beta]

TestFlight Launches FlightPath Mobile Analytics Platform [Beta]

If you haven’t heard of TestFlight you’ve probably been out of the loop, or living under a rock.. so I’ll fill you in before we get into this.  Test Flight was one of the pioneers in the ‘Testing of Apps’ business.  Originally creating an online platform that allowed App Developers to upload their builds and then send out private invites to their friends, family, whathaveyou – this service was available for both iOS and Android developers for the grand total of FREE. Basically all you had to do was.. Set up TestFlight Distribute your Beta Analyze the usage and Improve our app based on that data/information.   TestFlight attracted companies from all over including: Adobe, Disney, Spotify, Discovery, Openfeint, Mtv, Fandango, posterous, pandora, nimlebit, tumblr, instagram, caa, tapiy, social  gaming network, and more..     So now, what makes FlightPath so cool?  Well, a beautiful dashboard for one.. Additionally, the company is aiming for simplicity and focusing on customization. Ben Satterfield had this to say in an interview with...

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Posted by on Mar 21, 2013 in Android News, Apps, Mobile | 0 comments

Watch Out Evernote – Google’s Keep Will Keep You On Your Toes.

Watch Out Evernote – Google’s Keep Will Keep You On Your Toes.

Google has officially unveiled Keep via a blog update. The video below goes into more depth on how it works. Currently only available on Google Play (not surprising) it works for devices running Android 4.0, Ice Cream Sandwhich and above. You can access, edit and create new notes on the web at http://drive.google.com/keep and in the coming weeks you’ll be able to do the same directly from Google Drive. Whether or not I think Google Keep is personally better than Evernote, not really.  I love Evernote to death, and that’s only because it’s a kick-ass app, that deserves every penny, download, and user it has.  However, with this release, Evernote will certainly have to do their competitive analysis to stay ahead of a company that no doubt has more funding than them.  At the same time, the release is only on Android at the moment, so they can still keep dominating on iOS for the time being.   As Katherine Kuan describes in the blog post, “Every day we all...

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Posted by on Mar 19, 2013 in Apps, iOS Updates, Mobile | 0 comments

WhatsApp Shifts iOS App to Subscription Model

WhatsApp Shifts iOS App to Subscription Model

Mobile messaging app WhatsApp made a big change yesterday.  The company (which delivers free SMS-like messages to other WhatsApp users), is said to be moving to an annual subscription model.  Where, the first year is free then $1 per year thereafter.  While the plan won’t affect current users it will not be without competition. The biggest selling point thus far with WhatsApp has been the fact that their is no in-app advertising.  With ore than 100 million subscribers, and 17 billion messages delivered every-day it is regarded as the most popular alternative messaging service outside of Apple’s own iMessage.  Which, last year only mentioned it was handling more than 1 billion message per day.  Evidelty, Apple’s messages app has become so popular it was blamed in part for the first-ever decrease in annual SMS messaging last year.   While WhatsApp may be the most notorious of the bunch, alternatives such as Line (which recently passed 100 million users) is seeing tremendous growth in the Japanese, Korean, and Chinese markets...

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Posted by on Mar 13, 2013 in Apps, Mobile | 0 comments

LINE is big in Japan | Reaches 100 Million Users

LINE is big in Japan | Reaches 100 Million Users

100 million users in 19 months.  Not bad when you consider that it took Facebook 54,and Twitter 49.  Part of Korean internet giant NHN Corp, LINE is best known for its growth in Japan where it currently has over 43 million users.  In addition to that though, it has 13 million in Thailand, 12 million in Taiwan, 5 million in Korea and 3 million in Hong Kong.  Personally, I would have suspected Korea to be their largest market seeing as that’s where the holding company is based....

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Posted by on Mar 13, 2013 in Apps, Marketing, Mobile | 0 comments

Fiksu Reports Results of Facebook PPI Campaigns

Fiksu Reports Results of Facebook PPI Campaigns

Mobile analytics company Fiksu has today reported their findings on the performance of Facebook Pay-per-Install Campaigns they have ran with several of their clients.  Here’s the skinny: Click through rates are twice as high as what they saw when testing on typical networks Conversion rates are significantly higher than many other sources Loyalty and user retention are higher than a typical network CPI ranges are highly variable, but for the apps we’ve tested are within a reasonable range relative to costs seen on other networks Fiksu notes that: the results are preliminary and can’t be gauranteed for every app.   Overall, Fiksu believes that FB’s PPI opportunities will become a powerful resource for mobile marketers.  Additionally, Fisku encourages targetting users who are already engaged with you/ like you – (in this instance).  Fact of the matter is, cross-channel marketing will always be important, but it’s just as – if not more important to understand that.. The people who already like you.. The people who already buy from you.. The people who...

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