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Posted by on Feb 26, 2013 in Apple, Apps, Mobile | 0 comments

Apple now rejecting Apps using HTML5 Cookie Tracking

Apple now rejecting Apps using HTML5 Cookie Tracking

As reported yesterday by TC, Apple is now rejecting apps that are using HTML5 cookie tracking from the App Store. While this may come as shocking to some, the good news is that over time, the marketplace has developed multiple solutions to mobile ad tracking on iOS. The confusing ecosystem for marketing attribution in iOS has long been a challenge for app marketers. Back in August of 2011 when Apple announced they were deprecating UDIDs, there was immediate concern among app marketers on how they would track their results. While on the short term multiple options emerged and gained prominence, including MAC address, digital fingerprinting, HTML5 cookies, Facebook’s newly introduced tracking method, etc.. UDIDs remained the dominant tracking choice for many marketers despite the fact that the transition to Apple’s preferred Advertising Identifier is now well underway. There are many trade-offs among these options, including accuracy, privacy concerns, user experience, and acceptance by consumers, ad networks, developers, and Apple. Conventional Wisdom from those like Fiksu suggest that the best...

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Posted by on Feb 26, 2013 in Apps, Mobile | 0 comments

Nokia Rebrands and Pulls its name from “HERE” App

Nokia Rebrands and Pulls its name from “HERE” App

In a surprising turn of events yesterday at the Mobile World Congress in Barcelona Nokia has decided to pull their name from their “HERE” App.  Formerly, “Nokia HERE” comes pre-installed on the Lumia 520 and includes HERE Maps, HERE Drive, and HERE Transit (a public transport guide) “that you can even use in unfamiliar surroundings,” said Nokia Design Chief Marko Ahtisaari.   It was said that the growing scale of the platform is beginning to be recognized by more and more partners, including: Amazon, and Microsoft.  Nokia is also adding more functionality and integration into HERE, by integrating it with Sight  (an augmented reality service that lets you take pictures of places to help you initiate maps and navigation functionalities).  They also introduced a wireless charging holster that can be used in cars which also link up with the car navigation’s capabilities. The rebranding move is a sign of how Nokia continues to keep advancing its mapping business as a standalone effort, and as a revenue stream that may...

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Posted by on Feb 26, 2013 in Apps, Mobile | 0 comments

App Annie & IDC Portable Gaming Report | Including the iOS App Store, Google Play and Consumer Spending

App Annie & IDC Portable Gaming Report | Including the iOS App Store, Google Play and Consumer Spending

Several key takeaways were unveiled late last week in a quarterely report by App Annie and International Data Corporation (IDC) here’s a quick list of the major ones:   Android significantly outpaces iOS Adoption in 2012 54% Android vs 18% iOS.   Nintendo accounted for 73% of Handheld Packaged Game Shipments in 2012 compared to Sony’s 27%. While iOS one-upped Google Play in ‘Share of Game Downloads’ Google Play outperformed iOS for ‘Share of spending on Games’.  Also, over one-third of iOS App Store & Google Play app downloads were  games. IDC surveys indicate that well over 20 billion games were downloaded across all smartphone & tablet platforms in 2012.   Total iOS App Store and Google Play consumer spending on games  eclipsed that of dedicated handhelds.  Dedicated handheld game consumer spending was significantly more  seasonal, with nearly 60% of 4Q spending taking place in December.   Google Play game revenues skewed towards Asia-Pacific with South Korea and Japan driving growth in 2012. The Top 5 grossing Portable Games Worldwide by Platform...

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Posted by on Feb 24, 2013 in Apps, Mobile, Startups | 1 comment

Moglue – The Simplest Way to Make Your Own Interactive eBooks

Moglue – The Simplest Way to Make Your Own Interactive eBooks

Certainly this writeup is long over-due.  I had a chance to connect with some of the Moglue team late last year at GMIC.  Also where I met one of my business partners who runs Global Centrics, a full service app development company.   Whether you’re a joker, a smoker, or a midnight toker.  Whether you’re a picker, a grinner, a lover or a sinner.  Or maybe you’re just a someone who’s been looking to get their book published but hasn’t found the best method for doing so.   Enter Moglue As the video below illustrates.  You can easily use Moglue’s web platform to create animated eBooks that can be used and optimized (no doubt) for mobile devices.  As far as the team behind the company, Moglue’s founders met in May of  2010 at a Start-up Weekend event in Seoul, South Korea. Their team spent three days developing the concept behind what would eventually become Moglue. By end of the third day they had a working prototype. Since their skill-sets...

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Posted by on Feb 24, 2013 in Apps, Marketing, Mobile, Startups | 0 comments

Magic Solver – The User Acquisition Specialists

Magic Solver – The User Acquisition Specialists

Similar to the likes of AppGratis, AppsFire, Tapjoy, FreeAppADay and the countless others Magic Solver and their team strive to test thousands of apps from talented developers in 5 continents and select a ‘la creme de la creme every day’.  While I was under the impression that one of Apple’s most recent developer updates last year indicated that, “Apps cannot exist for the sole-purpose of promoting other apps”   If it is the case that MagicSolver is relying mainly on their positioning and performance in the App Store, it might be disappointing to later down the road if Apple mandates they change their business model or take the app out of the app store.   It is worth mentioning however, Magic Solver has helped a large number of well branded companies which include: Zynga, Zoopla.co.uk, BooYah!, Gameloft, Z2Life, Sunstorm, TinyCo, GREE, Kabam, PocketGems, Playmesh, Ngmoco, Playdom, CBS | Interactive, and the like.. Magic Solver  also boasts the following stats: 2 million FreeAppMagic users, who have saved over $16 million getting...

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Posted by on Feb 24, 2013 in Apps, Mobile, Startups | 0 comments

BiznessApps – Mobile Apps For Businesses Made Easy

BiznessApps – Mobile Apps For Businesses Made Easy

Another company discovered at this years Apps World conference.  Bizness Apps provides an attractive opportunity to both businesses and resellers.  Currently available for iPhone,iPad, Android and the Mobile Web BusinessApps allows users to access an easy-to-use CMS (Content Management System) that allows for beautiful design customization, and functionality across a broad range of mobile devices.  Also having been built from the ground up with small businesses in mind, Bizness Apps boasts being specifically designed for small businesses.  The best part? There is a Risk-Free 30 day money back gaurantee.   With all that being said, why on earth would someone want to use Bizness Apps in lieue of the countless competitors out there? Did I mention you can try it for free? Have a look at their video – maybe that will do the trick. How about their awesome looking CMS? If you’re hestitant because you don’t think Bizness Apps will be there to help you along the way, rest assured – they have weekly app building webinars.  Not...

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