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Posted by on Feb 15, 2013 in Apps, iOS Updates, Mobile | 0 comments

Supercell overcomes EA to take #1 spot for Top Grossing Game and Company on iOS

Supercell overcomes EA to take #1 spot for Top Grossing Game and Company on iOS

A new report from Newzoo has been released revealing its market breakdown on the US and Northern European mobile sector. In December, EA was ahead of Supercell, thanks to the 9 games it then had in the top 200 (now 10), but last month – in January, the Finnish outfit Supercell bounced back gaining the top spot.   Clash of Clans remained the top grossing individual title in January, while King.com’s Candy Crush Saga crushed it at #2, Supercell’s Hay Day was in #3 which left The Simpsons: Tapped Out at #4 dropping down 2 spots from where it was in December.   When it comes to Google Play on the other hand, things aren’t quite the same – not even close.  With Korea and Japan being the two most valuable Android markets, it’s the Japanese and Korean companies who’re leading the way (as seen in the image below).   GungHo at #1, NAVER at #2, Mobage at #3, and GREE being all the way down at...

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Posted by on Feb 15, 2013 in Apps, iOS Updates, Mobile | 0 comments

Bumps latest update will have you saying “so long” to your USB Flash Drives

Bumps latest update will have you saying “so long” to your USB Flash Drives

For those of us who don’t use cloud services already, the ones probably walking around with a little thumb stick in their jean pockets..I have some great news. Really. Have you heard of the App Bump? No? Well you’re about to. In the apps latest update on iOS and Android it allows you to “bump” your phone with your computer to share any file from your phone to computer and vice-versa. I know, sounds awesome right? CEO and Co-Founder David Lieb described the added functionality saying, “we’ve kind of turned Bump into an unlimited and ubiquitous USB drive. So you can throw your USB drive away, as long as you have a phone with Bump on it.” Adding, “What we try to do is build products that ‘normal’ people can really engage with,” “So yeah, you can do all these things if you’re set up on some cloud-syncing solution, but what we find is that normal people don’t really know how to set all that stuff up…we want to...

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Posted by on Feb 15, 2013 in Apps, Mobile, Startups | 0 comments

Kleverbeast bringing easy app creation to the masses

Kleverbeast bringing easy app creation to the masses

  Ok, so maybe they’re not as cool as the apps like Cut the Rope, Angry Birds, Asphalt 7, and all those..but you can imagine the production and development costs on those aren’t cheap. By any means. Kleverbeast however, which was co-founded by Dinesh Moorjani has announced today the launch of their public beta to bring the quick and easy app creation to the masses. This will allow anyone to ‘create a beautiful, content-rich app in a matter of minutes.’ The service employs a drag and drop dashboard to help users figure out how to lay out their preferred media. Similar to how website creation has evolved, services like KleverBeast are disrupting the market place. Moorjani explains that it can cost anywhere between $20,000 on the low-end to six or seven figures on the high-end to get a team together to build an app. Kleverbeasts model starts at just $29 a month. You can update your app any time, and tes out the app on your actual mobile devices as you...

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Posted by on Feb 15, 2013 in Apps, Marketing, Mobile | 0 comments

5 Ways to Make your App Stand Out

5 Ways to Make your App Stand Out

With the number of Apps on the Apple and Android App stores these days (1.5 Million+ cumulatively) it goes without saying that you need to put some work in to really ‘stand-out’ a midst your competition.  Discoverability, engagement, retention, and monetization are all areas that pose great challenges for even the best (well not the best) of App Marketers. Those who hone in on targeting and acquiring loyal users who take specific actions, such as: an in-app purchase, tweet, fb share, registration  etc… are the users who generally become repeat customers, brand advocates, and deliver on-going and the best ROI. The 5 Tips to follow will focus on how to get more of these ‘loyal users’. One important thing to note is that this information is based on 70 Billion+ user-based app actions including: launches, registrations, and in-app purchases from Fiksu’s platform.   So let’s get into it.  1) Set Goals for Loyal Users Now what defines a loyal use will vary from app-app so you’ll need to define what that means...

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Posted by on Feb 14, 2013 in Apps, Mobile | 0 comments

1/4th of businesses to own an in-house app store by 2017

1/4th of businesses to own an in-house app store by 2017

Yes, you did read that correctly. “App Store” not “App”.  Platforms to feature corporate content for mobiles and PCs.  With Entprises apps main goals being to: enhance company productivity, encourage brand loyalty and increase brand awareness – it’s no wonder the markets revenues are expected to reach $50m in the next 4 years.  New data from Gartner indicates that 25% of businesses will have their own in-house enterprise app store by 2017. Gartner says that,   “the portals will feature corporate approved apps for mobiles and PCs designed to enhance control over the apps that employees are using.”    Seriously? Ian Finley VP of research at Gartner went on to futher say,   “Apps downloaded from public app stores for mobile devices disrupt IT security, application and procurement strategies. Bring your own application (BYOA) has become as important as bring your own device (BYOD) in the development of a comprehensive mobile strategy, and the trend toward BYOA has begun to affect desktop and web applications as well.   “Enterprise...

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Posted by on Feb 10, 2013 in Apps, Marketing, Mobile | 0 comments

When tracking your DAU’s just isn’t enough.

When tracking your DAU’s just isn’t enough.

In the mobile world, companies are defined by their vanity metrics. How many monthly active users do you have? What’s your retention like? How many downloads do you have? These kind of metrics, while certainly surface level are usually what guides the Silicon Valley Mindset of, “get users today, make money off them tomorrow”. It is seriously crazy. Companies will amass millions of users, but still have no revenue model on how they’re going to monetize those users, yet somehow have raised millions in funding.   Let’s take a deeper look.   In mobile, DAU’s (daily active users) is often the standard by which app developers are judged. While the industry has yet to define a concrete term for ‘DAU’ analytics companies like Flurry use a rolling average, where a user is considered active if they’ve opened the app at least once in the past 7 days. Another would consider a user active if they use the app on a particular day. In any case, to determine mobile success one would...

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Posted by on Feb 9, 2013 in Apps, Mobile, Startups | 0 comments

AppStori to offer $1,000’s in rewards

AppStori to offer $1,000’s in rewards

Haven’t heard of AppStori? They’re a Crowdfunding platform for mobile applications. Think Kickstarter, Indiegogo – but an emphasis on mobile apps. AppStori has recently had some exciting news too – having announced new partnerships designed to reward developers with free services from Amazon Web Services and customer engagement platform Appboy. Developers accepted onto the AppStori platform will now be eligible for “literally thousands of dollars in cash and services” from AppStori’s partners upon successful completion of a project. MillenialMedia, as an example, already offers developers $500 cash and $500 of credit on its advertising network. More recently, AppStori developers will now be eligible for $1,000 credit towards Amazon Web Services and six months of enterprise level service from Appboy once their project goes live. Appstori said in a statement, “These new partnerships, along with our existing relationship with Millennial Media mean that developers who list on our platform will get literally, thousands of dollars in cash and services from some of the leading providers in the mobile space,” “On top of...

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