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Posted by on Feb 9, 2013 in Apps, Marketing, Mobile | 0 comments

Happy Chinese New Year! [INFOGRAPHIC] for Developers wanting to enter the market

Happy Chinese New Year! [INFOGRAPHIC] for Developers wanting to enter the market

With the start of the Chinese New Years, year of the Snake starting to today one might ask ‘what do western developers need to know to make it in China’? After year-over-year growth analysts estimate that next year will be the year that China pulls ahead and starts dominating the app and mobile landscape in a big way. Maybe you’re looking to capitalize on this coming wave? Well good news. It’s not too late. The folks at pocketgamer.biz have put together this Infographic to lay down the logistics of the region....

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Posted by on Feb 9, 2013 in Apps, iOS Updates, Mobile | 3 comments

9 reasons your app might not ‘make the cut’ in the Apple App Store

9 reasons your app might not ‘make the cut’ in the Apple App Store

As we all know. The Apple App Store compared to Google Play is a completely differently animal. Apple has a review process that is designed to keep the app ecosystem ‘healthy’ and to ‘protect users’ from low-quality or hostile apps. And, for the most part – it works. Side note: Google Play allows you to update your app with a much shorter review/wait time giving you the ability to test different implementations and make quicker iterations. In either case, for iOS before heading down the road of developing an app that is ‘on par’ with Apples Developer Guidelines, and then getting rejected for who the heck knows why.. Here are 9 things you may want to consider..   1) Use of the word “beta” or associated words is a no-no. While Google has made it standard practice to launch services into indefinite “beta,” ..Apple can be very strict about any indication that an app is unfinished or unready for launch. There are countless stories of apps get rejected for being...

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Posted by on Feb 6, 2013 in Apps, Marketing, Mobile | 0 comments

Top 5 Mistakes Developers make Pre-launch

Top 5 Mistakes Developers make Pre-launch

  In this article I’m going to cover some of the biggest and most common mistakes developers are making that can more or less, be easily avoided, if they have the right information at hand. 1) No USP (Unique Selling Proposition) Some developers seem to live and work in a kind of bubble, oblivious to the fact that their app could be a blatant rip off of a previous app store success, or perhaps there are other apps out there that do the same job but way better. Needless to say, it is always recommended developers test their ideas and try to get as much unsolicited feedback as possible.  Whether it be from: friends, family (don’t tell them it’s your app/idea, or they may just tell you what you want to hear) an even better source for this would be, PreApps  If that doesn’t work, you can always recruit beta testers on forums such as: TouchArcade or Testology.   2) No plan and no budget for marketing This is...

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Posted by on Feb 4, 2013 in Apps, Marketing, Mobile | 3 comments

5 Tips for Mobile App Promotion

5 Tips for Mobile App Promotion

With 48% of App Markters saying that Ad Tracking and Measurement is their #1 concern it should be of no surprise the reason for this is simply because Ad targetting and optimization technologies on mobile are more complex and less sophisticated than online. Fortunately, below are some key insights to address these tracking and optimization challenges. 1. Understand all the available mobile ad tracking technologies. Unlike the online world where cookie-based tacking is the industry standard that works consistently across the ecosystem, mobile uses a range of different tracking technologies that are inconsistent and vary by ad network as well as platform. The primary types of ad tracking technologies available today are: UDID Apple Advertising Identifier MAC Address ODIN Digital Fingerprinting HTML5 Cookie Tracking Android Referrer The key take away is that no ‘one’ tracking technology gives you access to all the available advertising inventory, so app marketers looking for a wide reach typically use multiple technologies. 2. Segmentation is your friend. In order to be successful, ad tracking...

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Posted by on Feb 3, 2013 in Apps, Marketing, Mobile | 0 comments

App Price Drops boost downloads by 1,665% on iPhone 871% on iPad

App Price Drops boost downloads by 1,665% on iPhone 871% on iPad

A new report released last week by analytics firm Distimo revealed that when the price drops for iPhone apps on average downloads grow by 1,665% for a whole five days. On iPad price drop increases downloads by 871% on average after 5 days. In December 2012, Distimo found that 850 iPhone apps and 930 iPad apps had changed prices at least once, out of the some 12,000 apps that had ranked in the top 400 across 10 key Apple Apps Stores worldwide. The majority of all price changes was less than $3.00. The numbers skewed lower on iPhone, where 42% of changes were in the range of $1.00-$2.00, while on iPad 20% of apps had a change larger than $4.00.   In contrast to a price drop increasing downloads a price raise doesn’t have the same level of impact when it comes to decreasing downloads. Distimo found a price raise on the iPhone App Store would decrease download volumes by 46%. On the iPad App Store, that number is...

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Posted by on Feb 3, 2013 in Apps, Mobile | 0 comments

MindNode makes your life easier.

MindNode makes your life easier.

It wasn’t too long ago when one of my colleagues at my main clients office suggested we start doing “mind mapping” after realizing what “mind mapping” was, I didn’t know there was an actual term for it. Yet alone, a software as good as MindNode that does exactly what you need it to. MindNode’s focus and flexibility makes it the perfect brainstorming tool. The clutter-free interface lets you concentrate on generating and connecting your ideas, and an infinitely expanding canvas means that no matter how big or complicated your thoughts get, MindNode can keep up. MindNode even automatically rearranges especially complicated mind maps to make them easier to read. Creating a new node in MindNode is as easy as dragging the node well (marked by a plus sign) next to the selected node, and moving or reconnecting a node is even easier—just drag and drop the node itself! You can even create a new mind map on the same canvas by creating a new main node with a single...

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