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Posted by on Dec 6, 2012 in Apps, Marketing, Mobile | 0 comments

Holiday Mobile App Marketing – Successful Strategies

Holiday Mobile App Marketing – Successful Strategies

HolidayMobile App Marketing – Successful Strategies   With last year having over 6.8 million new iOS and Android devices being unwrapped and activated on Christmas day and 1.2 BILLION apps being downloaded between JUST Christmas Day to New Years Eve.   There’s no kidding when it’ s said that, the holidays are ‘the most wonderful time of the year‘  for mobile app marketers.  But at the same time, you’re not the only one who’s going to be ‘dashing through the snow‘ you can expect some steep comeptition.   The folks over at Fiksu and Localytics have teamed up to bring us this incredibly insightful infographic which covers:   Best marketeting strategies for the holidays cost-effeciently promoting your apps securing large amounts of engage and loyal users and more.....

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Posted by on Dec 5, 2012 in Android News, Apps, iOS Updates, Mobile | 0 comments

iOS gains 2% market share Android Drops 2% – Facebook alters Messanger App to compete with WhatsApp

iOS gains 2% market share Android Drops 2% – Facebook alters Messanger App to compete with WhatsApp

iOS gains 2% market share Android Drops 2%  Facebook alters Messanger App to compete with WhatsApp   According to Chitika Insights, over the last 6 months (May 27th-Nov 27th) iOS has averaged around 65% while android stands around 35%. Most recently, Chitika revealed that iOS is up to 67% while android is back down to 33%. On another note.. Facebook announced today that it has decreased the requirement for its Facebook Messenger app that allow users to create Messenger accounts with only a name and a phone number. The change brings Facebook Messenger into the company of other SMS-replacement apps such as WhatsApp and LINE. Users can now message contacts with just a phone number, as well as share photos with them. Facebook rolled out the update to its Messenger app for the Google Play store today, but will be rolling out Messenger accounts over the next few...

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Posted by on Dec 5, 2012 in Apps, Mobile, Startups | 1 comment

AppTrace mobile analytics platform – may be your new best friend.

AppTrace mobile analytics platform – may be your new best friend.

In a nutshell.. AppTrace (which is FREE by-the-way) provides ‘sentiment’ analysis for the App Store’s 24 million reviews. AppTrace also lets users search by title for apps available on the App Store and see how user reviews score it in terms of three key criteria: positive feedback, addictiveness, and crash complaints. Additionaly, it provides insights on how user feelings on each of those scores change over time, so that developers can monitor how changes affect reviewer sentiment. One of AppTrace’s findings.. ..is that most apps don’t even have reviews. 529,895 without VS 257,229 with. The good thing is that at least (for the one’s with reviews) is that most of them tend to be positive. Evidently only 72% meet AppTrace’s criteria however. CTO and co-founder Paul Muller said in an interview with TC,   ““We have the advantage that application reviews are focused on a topic most of the time,” he explained. “If you want to analyze a blog post, this is very complicated, but with an app review,...

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Posted by on Dec 5, 2012 in Apps, Mobile | 0 comments

New Gmail version 2.0

New Gmail version 2.0

Gmail version 2.0   After receiving an error when  trying to check my email this morning when I woke up,  it occurred to me that today was/is the day that Google released version 2.0 of it’s  Gmail app. The app is redesigned from the ground up, Version 2.0 of the app brings with it a new look and feel, which Google hopes will result in a faster, sleeker and easier experience when using the app.   New features in the app include: Multiple Account support Search predictions as you type infinite scrolling inbox Respond to Google Calendar invites inline Interactive Google+ Support New Welcome experience   While the updated Gmail app IS available now in the App Store you may still have some issues trying to download it, due to the influx of other users attempting the same.  They suggest you wait a few mins, and give it another...

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