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Posted by on Dec 4, 2012 in Apps, Marketing, Mobile | 1 comment

5 Tips for Optimizing Your App Economy

5 Tips for Optimizing Your App Economy

 5 tips for optimizing your app economy   1) Confused people do nothing. So don’t overwhelm your users.  Instead, you should display a small amount of virtual items (about 6) and give hints that more content can be “unlocked” after players achieve new levels. Why 6?  Take notes from online retailers, specifically Amazon, and how they display search results. There’s a reason Amazon only shows 4-7 search results on a screen (depending on resolution) without requiring you to scroll. Implementing  this concept to your game will prevent players from becoming overwhelmed and allow them to better interpret the items available.   Silhouette’s work as a great hints for players.   2) Make it easy   Whether you’re directing someone to opt-in to your mailing list ..buy one of your products or purchase upgrades..   You want it to make it painfully easy for them to do so.  My friend Jason once said the funniest thing I’ve ever heard, but at the same time it was a sad truth for...

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Posted by on Dec 4, 2012 in Apps, Mobile | 0 comments

The End of Social Gaming

The End of Social Gaming

The End of Social Gaming   It’s not too often I write an article that can completely and utterly dissuade and discourage you, or others from moving towards your goals in creating a mobile app, which may in fact be a game.   But after reading a very interesting article I felt I needed to write my own to get my thoughts out there.  It goes without saying that people have gone overboard with adoration for a slightly new genre of games that were really not all that new to begin with.   In reality, these “games” are just re-makes of other games that have had their time in the spotlight already (mostly on facebook, the web, and earlier game consoles), the difference is – now your friends are on the scoreboard (or game center). These games are all played out and there will be without a doubt a downswing unless something new is brought to the table, but I don’t see another Angry Birds or Farmville on the horizon for...

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Posted by on Dec 1, 2012 in Apps, Mobile | 0 comments

Dec 14th, Apple Confirms China iPhone 5 and iPad Launch

Dec 14th, Apple Confirms China iPhone 5 and iPad Launch

Dec 14th, Apple Confirms China iPhone 5 and iPad Launch   That’s right, according to a Press Release earlier today Apple have announced the  Wi-Fi versions of iPad® mini and fourth generation iPad with Retina™ display will be available in China on Friday, December 7, and iPhone® 5 will be available on Friday, December 14.   There isn’t too much else to say on the matter, but I think this is big news for China and will only increase the growth of their mobile device base.  Full press release can be found below. iPad mini & iPhone 5 Arrive in China in December CUPERTINO, California―November 30, 2012―Apple® today announced the Wi-Fi versions of iPad® mini and fourth generation iPad with Retina™ display will be available in China on Friday, December 7, and iPhone® 5 will be available on Friday, December 14. iPad mini and the new fourth generation iPad with Retina display are currently available in 42 countries, and iPhone 5 is available in 47 countries, including the US,...

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Posted by on Dec 1, 2012 in Apps, Mobile | 1 comment

Apple App Store Downloads October | Apple App Store CPA October

Apple App Store Downloads October | Apple App Store CPA October

Apple App Store Downloads October | Apple App Store CPA October Thanks to the folks over at Fiksu for doing an incredibly insightful analysis, and providing charts to provide visual assistance for understanding.  Their analysis concluded that October’s searches ‘soared during the month’ but so did cost for conversions.  Savvy marketers knew to ride the ‘organic wave’ instead of choosing to pay higher ppc or ppm bids.   Fiksu notes that, “Advertising is key to driving up organic search results. In order to get their fair share of any organic lift, marketers needed to continue to spend – but they could do so at a less frantic pace than during previous device launches.” Similar to the iPhone 4S launch in October 2011, Apple’s iPhone 5 download volumes soared by 33%.  Traffic like this also surged by 29% following the availability of the much-hyped iPhone 4S. With consumers taking several weeks to update to iOS6 this had led to a steadier, more sustained opportunity for mobile app marketers in even with...

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Posted by on Dec 1, 2012 in Android News, Apps, iOS Updates, Marketing, Mobile, Startups | 0 comments

App Flood | Is AppFlood right for you?

App Flood | Is AppFlood right for you?

Is AppFlood right for you?   A while back I attended this event called the Global Mobile Internet Conference down in the valley.  Pretty big. Pretty interesting – and pretty insightful.  There was one company that I still remember to this day, mainly because I thought the idea of what they were doing was pretty cool for Indie developers.   AppFlood basically provides developers a simple SDK procedure that enables them and their apps to cross-promote with hundreds of other developers.   Here are some key benefits:   It’s open to everyone. You can setup your campaign in minutes. Best of all, it’s 100% commission-free.   Side effects may include: Increased users Excitement Regained hope But really,   If you head on over to AppFlood‘s website you’ll see under the “How it Works” what basically looks like this: So I’d encourage you to check it out.     At the end of the day, it’s free.   So you have nothing to lose – and everything to gain!  ...

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