There’An App For That, says App Annie
...
Read MoreThanks to the folks over at TABLEXI we have a great infographic to share with you today. It breaks down the 10 questions you should ask when considering building an native app vs having a web-app with responsive design. More in the infographic below, enjoy. Update: I noticed that on the stop sign point in this infographic it says that the approval process can take anywhere from a week – several months. That is not true. The average approval time has been 6 days as of recently for the iOS App Store, and 4 Days for the Mac App...
Read MoreUp from just 500,000 apps last year, and 900,000 just last month, the Google Play store has entered 7 digits. This was officially announced yesterday by Sundar Pichai who leads the Android and Chrome teams here in San Francisco. Naturally, Pichai said something to the effect of the app growth being an evident indicator of Android’s strength on smartphones, but even more so on tablets. While it may be the case that Apple has also surpassed the 1 Million App’s milestone, Google is first to make the announcement. This means a few things for android, the first obviously being that it has more than 1 million apps now, but is also now the most popular smartphone worldwide (if you measure by that metric). Pichai also announced that Google Play has seen more than 50 billion downloads, which is up from 20 billion just last year. This, and that RPU (Revenue per user) is now 2 and 1/2x more than what it was last...
Read MoreAlthough they have no report on MAU (monthly active users) which leads to the assumption that perhaps they’re not keeping up with the other social messaging apps in the space which include: WhatsApp which last month announced it had 250 million active users currently leads the way. China’s WeChat however, has amassed a use base of 300 million, and reports it has 190 million MAU’s. Needless to say, seeing as LINE just reported back in January that it had reached 100 million users coming to 200 Million in 6 months is not bad progress. Again, while the # of MAU’s is uncertain LINE previously had mentioned in an interview with Tech Crunch that “the proportion of active to registered monthly Line users can be as high as 80%” On a final note, LINE has recently been seen running TV Ads to acquire users and build awareness (an example can be seen below). In Q1 LINE reported earnings of $58.9 million, half from in-game purchases and just under 1/3rd...
Read MoreAs re-mentioned yesterday by Flurry, China has surpassed the US to become the country with the largest smartphone device user base. This was of course originally reported on back in February when Flurry drew the original conclusion. In fact, earlier this year in June Flurry had deduced that China had over 261 million smartphones and tablets. This number represents an astounding 24% of the entire worlds connected user base that flurry measures. As can be observed in the chart below the Worldwide Growth rate compared to China’s. While manufacturing behemoths like Apple, Samsung,and Xiaomi lead the way with: 35,15, and 16 percent, China’s own Huawei did come out on top in the “Other” category which consisted of over 18 different manufacturers. Indeed it will be interesting to see how the local company fares against the foreign giants. Looking at what Chinese users like to do on their devices – games is where it’s at (for both Android and iOS). Time spent by App Category for each OS breaks down...
Read MoreIf that doesn’t sound impressive, mobile gaming revenues are also expected to grow 266% by 2017. This is according to a new study by Linklaters, Generation Next Report which shows that emerging markets will contribute to the majority of growth in these two areas as these services become more accessible to consumers. The largest contributor towards this growth is expected to be from messaging and mobile money apps, forecast to grow from $12.9 billion to £18.2 billion (41 per cent). Mobile gaming however will is also predicted to grow 266% to $9.8 billion. As for music, while the growth rate is certainly slower it still increased by 197% from $0.7 billion to $1.9 billion. Linklaters telecom Co-leader, Julian Cunningham-Day had this to say: “Mobile data access is set to drive huge growth in content and application services, however the next big wave of growth is dependant on unlocking profitability in areas which are not always easy to monetise.” The biggest emerging markets (mentioned above) that will drive this increase identified...
Read MoreEvery once in a while Searchman.com comes out with these great inforgraphics. Unfortunately the one they sent out earlier this month was buried in my inbox and I didn’t see it until just now. With that being said, I’m happy to share it with you today. Here is what we’ll be taking a look at. “What you need to know about App Store Optimization & SEO for iPhone, iPad, and iPod Touch” Additional insights can be derived from the image below. Top 10 Developer Tips: Mobile SEO in Apple’s App Store – iPhone, iPad, iOS7 [Infographic by SearchMan.com] from...
Read More