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Posted by ksteineman on Jul 19, 2013 in Apps, Mobile | 0 comments

Why the Freemium Models Works and the History of App Pricing

Despite the fact that countless consumer surveys make the claim that most of us hate seeing ads on our smart devices, the reality of the matter is: when it comes to paying for apps (even just .99cents) vs tolerating ads we overwhelmingly favor the free apps and tolerate the ads. This is at least according to Flurry, who has analyzed data from the past four years with pricing information for nearly 350,000 apps that use the Flurry Analytics platform. It is true that the apps found on our devices say a lot about who we are, but they also reveal our opinion of what type of monetization strategy we prefer to support. Those being (of course) paying for the content (the app) directly, or indirectly, and implicitly by agreeing to view ads. These days, most apps fall in one of two categories: Premium or Freemium – apps you pay for (usually $.99 or $1.99) and apps you download for free and have the option to pay for later (regardless...

Posted by ksteineman on Jul 17, 2013 in Android News, Apple, Apps, Mobile | 0 comments

The Apple App Store vs Google Play [INFOGRAPHIC]

Even if Apple only owns 18% of the App Economy it still pulls in near 400% more than Google. $5.1 million in revenue every-day to be exact. Google on the other hand, has about 75% of all app downloads – yet, only pulls in $1.1 million per day. While there are certainly more insights in the infographic below, it’s no surprise that Google Play has better search when it comes to typos in both name and category. Meanwhile, the Apple App Store has near double the users interested in mobile games (26%) vs Google Play’s 14%. Unsurprisingly, both Google Play and Apple lead their own App Store’s in number of downloads. The highest price for an app on Google Play is $200, while Apple has an app that is $999. More info in the infographic below, thanks to folks at Kinvey who provide mobile cloud...

Posted by ksteineman on Jul 16, 2013 in Apps, Mobile | 0 comments

Free-to-play Conversion Benchmarks by Gamesbrief

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Posted by ksteineman on Jul 16, 2013 in Apps, Mobile | 0 comments

App Revenue to Double in Next 4 Years

According to a recent ‘State of the App Economy’ report from AppNation, they claim that the App Revenue will double from this years $72 Billion, to $151 billion in 2017. Leading the way, we have email, browser, and social networking apps. With that being said, commerce-enabled apps will be the biggest driver of revenues, followed by revenue from paid-downloads, in-app ads and purchase of virtual goods. Word of mouth continues to be the primary way that tablet owners discover new apps, according to 60% of consumers, with app store reviews in second at 40% and around 35% getting apps that are in the different charts. Additionally, while music and game apps are still ahead of video, the majority of mobile device owners under 45 use video apps at least a few times a week. Due to the improvement of broadband speeds and video in general, video has been on the rise on both smartphones and tablets. Lastly, the report revealed that devices main use is for emails with 70%...

Posted by ksteineman on Jul 14, 2013 in Apps, Marketing, Mobile | 0 comments

7 Do’s and Dont’s of Mobile App Marketing [INFOGRAPHIC]

Thanks to the folks at DCI we have an interesting Infographic to look at today that covers the “do’s” and “dont’s” of App marketing. While most of the things illustrated in the infographic isn’t necessarily new information, it certainly helps to have a visual to give you a better understanding if it hasn’t hit home already. With that being said, enjoy the infographic below and if you’re still curious as to ways to market your app take a look around the site, and I’m sure you’ll find more than enough insights....

Posted by ksteineman on Jul 13, 2013 in Apps, Mobile | 0 comments

Life Without Apps – Could You Survive? [Infographic]

While those without a smartphone (40% of people) won’t understand the pain of those of us with, those of us who DO have one know that without apps we may as well be using a feature phone (these are the old phones that just call and text – in-case you don’t remember). To take this matter one step further, Ebay has studied the results of over 200 participants for a period of 4 days to see if they can go without apps. Some quick stats: 1/3rd of participants couldn’t make it through the 4-day challenge. Most common cheat apps were: Social Networking Photo Sharing Navigation Weather More in the infographic below. Thanks...

Posted by ksteineman on Jul 12, 2013 in Apps, Marketing, Mobile | 0 comments