App Trailers moves beyond just “App Trailers”
AppRedeem recently updated their AppTrailers app to allow users to watch TV show trailers to earn points (and eventually rewards) for watching. The new “TV” Section on the app also allows you to set reminders in-case you wanted to watch a trailer prior to viewing the actual show on TV. While it doesn’t appear TV Networks are paying to promote these trailers yet, CEO Sheffield Noal mentioned in a discussion with TechCrunch that the company is, “in talks with a few networks to promote their TV shows,”. In the meantime, the primary focus is to test engagement, which thus far – looks very promising. AppTrailers as of writing has 8 million members bringing in revenue in the ‘high 7 digits’ and profits in the ‘low 7 digits’. Nolan also makes the strong case that AppTrailers is different from incentivized downloads. Users are rewarded for watching the trailers, not the actual installs. You can download the AppTrailers App...
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