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Posted by on Aug 24, 2013 in Apps, Marketing, Mobile | 0 comments

Optimizing Your App Marketing

Optimizing Your App Marketing

A couple days ago one of my more favorable author’s Chad Mureta did a guest post for App Annie. The topic was, “How to Optimize Your App Marketing”. Certainly, there are many perspectives on the subject but I think Chad does a pretty good job at describing all the things YOU SHOULD KNOW. With that being said, I thought I’d spare you the trouble of having to read the whole thing, and just give you the juicy parts. Enjoy. Things are and have been moving away from vanity metrics (like downloads) for some time. Developers are encouraged to TEST their marketing as much as possible as this will aid you (them) in getting the data they need as quickly as possible. This data can then be used to tweak and optimize monetization, marketing, and conversions.   The Essentials of App Marketing Rarely is an app launched as optimized as it could be. This is a given as their are a multitude of different variables that are considered by the...

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Posted by on Aug 19, 2013 in Apple, iOS Updates, Mobile | 0 comments

iPhone and iPad Usage – The Who, What and When.

iPhone and iPad Usage – The Who, What and When.

Better late than never. Last Friday Flurry released some insights on the optimal times to reach consumers when their devices are ‘in hand’ (or at least not far). We all know that ‘content is king’ and if that is the case, then context must also be queen – especially when it comes to reaching consumers on their mobile devices. Needless to say, each device evokes its own and unique user behavior. We will talk briefly about context as it relates to iOS devices. Particularly, who uses each device, which devices are used to enact what aspects of users’ lives and personalities, and when usage tends to take place (and peak). This analysis is based on the 397 million active iOS devices Flurry currently measures activity on. It was taken during the month of May with a random sample of 44,295 of iPhone and iPad users. If you’re interested in reading ALL of Flurry’s insights in response to the data, as well as their full report – you can find...

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Posted by on Aug 19, 2013 in Apps, Mobile | 0 comments

App Revenue to Hit $75 Billion by 2017

App Revenue to Hit $75 Billion by 2017

Oh, in-app purchases. How they’ve certainly changed the game. It seems now a days if anything is going to make money, it’s going to be apps. And if it’s going to be apps, then it’s going to come from in-app purchases, or advertising. Certainly that wasn’t the case a few years ago when people still purchased premium apps (apps that cost money to download). According to Juniper Research, the result of this incredible growth is primarily attributed to the growth of apps & smartphones in many markets, but also the monetization models used by developers, and storefronts. Seeing as Blackberry is kind kind of out of the game now, Microsoft and Amazon are fighting hard for 3rd place in the App Economy while iOS and Google Play continue to dominate as 1st and 2nd. Author of the report Siân Rowlands, had this to say: “It is not only developers who are seeking to capitalize on their user base; many app stores are also implementing carrier billing to ensure that...

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Posted by on Aug 16, 2013 in Apps, Mobile | 0 comments

Apple’s Newest Guidelines Revision Clamp Down on Gambling and Strengthen for COPPA

Apple’s Newest Guidelines Revision Clamp Down on Gambling and Strengthen for COPPA

As reported earlier this week by 9to5, Apple has strengthened their App Review Guidelines mainly in regards to COPPA (Children’s Online Privacy Protection Act) and to clamp down on gambling apps that actually involve real money. One of the big considerations is that, COPPA prohibits apps from collecting personal data from children under 13 without ‘verifiable parental consent.’ In COPPA’s case, “personal data” is defined as: name, address, phone numbers, email address and present location. NOW however, it has been expanded to include: photos, video and audio. Additionally, apps that are aimed at children must contain a privacy policy, cannot tailor advertising to in-app activity nor may they contain links to content outside the app or allow children to make purchases without verified parental consent. Gambling apps, that involve real money must be free to download are not permitted to offer the option to purchase credits or in-app currency. What this means is that only licensed gambling operations can offer supporting...

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Posted by on Aug 16, 2013 in Mobile | 0 comments

The Data Conundrum | Why 86% of Mmobile Users Opt-out of 4G

The Data Conundrum | Why 86% of Mmobile Users Opt-out of 4G

We’re presented today with this insightful infographic from the folks over at MobilePhones.com. To keep things short, Found of Mobilephones.com David Arahamovitch said: “With more 4G offerings scheduled to be rolled out in the coming weeks, these findings suggest that there is still a lot of education to be done with consumers so that they understand and feel confident to invest in super fast mobile broadband services.” If that is indeed the case, 4G will have to be more deliberate in helping their potential users understand exactly what they are offering.  Currently, 25% of consumers would prefer to be more aware of what they are getting themselves in to. See the infographic below for more...

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Posted by on Aug 15, 2013 in Mobile | 0 comments

Smartphones Sales Beat Future Phones for First Time

Smartphones Sales Beat Future Phones for First Time

While it’s not “breaking news” Gartner’s research has revealed that smartphone sales have indeed exceeded those of feature phones for the first time, last quarter. Overall, global smartphone sales have increased by 46.5% to 435 million in Q2 of this year. Last years #’s were 225 million total. Feature phones meanwhile, saw a decline to 210 million units. When looking at Operating System share, Android takes 79% of the market with 177.9 million units, while iOS takes second place with 31.9 million units sold and a 14.2% share. Windows and Blackberry sit at 3.3% and 2.7% respectively. As for manufacturers, Samsung increased its market share to 31.7% from 29.7%, and remains ahead of Apple. Interestingly, a recent study showed that in the US 40% of users have an Apple device.   Despite Apple having increased the # of devices sold, the OS share dropped by over 4% this year. Gartner also believes that the release of Apple’s much alleged “cheaper iPhone” the “iPhone 5C” could in fact cannibalize the...

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