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Posted by on Jul 5, 2013 in Apple, Apps, Mobile | 0 comments

$47K/day Is How Much Your App Has to Gross to Make it into the Top 50.

$47K/day Is How Much Your App Has to Gross to Make it into the Top 50.

A new report from app analytics company Distimo recently revealed that an app (on average) must make $47,000 per-day to break into the App Store’s top ten in top grossing apps. The report also observes that a top 10 paid app generally averages about 4,000 downloads per day, while a top 10 free app averages about 72,000 downloads per day. Apps that break into the top 50 in the top grossing charts average earnings of $12,000 each day for iPhone apps, and $10,200 for iPad apps. In related news, Apple has begun introducing new pricing tiers in some of the international App Stores. For instance, a new .99-cent Euro price has been introduced in European countries, while a number of other countries have seen changes, as...

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Posted by on Jul 5, 2013 in Apple, Apps, Mobile | 0 comments

Apple App Store Celebrates 5 Years

Apple App Store Celebrates 5 Years

And what better way to celebrate than creating a timeline of milestones that represent noteable moments in Apple’s history.  The timeline was sent to members of the media including: The Financial Times’ Tim Bradshaw. This is similar to what Apple did earlier this year by sending out a celebratory memento for iTune Stores 10th anniversary in existence. With that being said, Apple launching a similar site for the App Store’s 5th anniversary on July 10th wouldn’t be too far...

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Posted by on Jul 1, 2013 in Apps, Mobile | 0 comments

Tipping point for HTML5 Gaming Coming Soon, says Ludei

Tipping point for HTML5 Gaming Coming Soon, says Ludei

Following a recent interview between Ludei CEO Eneko Knorr and Pocketgamer.biz earlier last week,technology company Ludei has announced not just a new $1.5 M round of funding, but also a “tipping point” that’s on it’s way. To summarize the interview, Knorr acknolwedged the fact that previously and presently there are still many issues with HTML5 running on mobile devices, such as poor performance, broken sound, inability to access phones complete hardware, and the like. Until now, Knorr says, “our platform solves all of that problems: our unique acceleration technology improves the performance by 10 times; we fix the audio offering perfect multi channel sound; we give access to hardware features like the camera, GPS, accelerometer… So basically we bring a native-like experience to HTML5 games on mobile.” The company stated that their technology is currently being used by 6,000 developers, but what they’d really like to see if the large publishers like Zynga, Disney, and Rovio to name a few use their platform. This will (needless to say) give...

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Posted by on Jun 30, 2013 in Mobile | 0 comments

Mobile App Market to be worth $27 Billion in 2013.

Mobile App Market to be worth $27 Billion in 2013.

As far as what defines “worth” in this instance we’re talking revenue. According to the folks at ABI Research, the company predicts that app revenues generated from tablets are doing more than just catching up, but could even outpace smartphone revenue by 2017. At present, app revenues generated by smartphones dwarf those generated by tablets. This, (according to ABI) is due to the growing inclination (and willingness) of tablet users to pay more for apps on their tablets vs smartphones on account of having a larger screen size and better experience when it comes to gaming and reading. ABI Senior Analyst Josh Flood had this to say on the topic: “iOS continues to lead the way, and the OS is projected to generate over two-thirds of the revenues for smartphone and tablet apps in 2013,” “Although Google’s Android OS recently surpassed Apple in terms of total app numbers, iOS users continue to prove they’re more willing to depart with their cash. The revenue gap between the two leading OSs...

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Posted by on Jun 30, 2013 in Mobile | 0 comments

Snapshot of Consumers Mobile Web Behavior [INFOGRAPHIC]

Snapshot of Consumers Mobile Web Behavior [INFOGRAPHIC]

According to data gathered from Netbiscuits, (Netbiscuits People’s Web Report to help relationships between brand and customer) which has the latest insights and analysis on consumers mobile web behavior, we have some interesting stats to take a look at today. If you’re lazy feel free and take a look at the quick stats below, but there is also an infographic as well.   Key findings from the report include: • 76% of consumers will abandon a website if it’s not optimized for mobile browsing • Over 30% simply won’t bother trying to use a brand’s non-optimized site, or turn to a competitor instead • Search is the most popular activity on the mobile web, with 90% of respondents spending time on it each day • 22.9% of respondents say they spend up to five minutes a day conducting online banking activities. • 95% of consumers are now generally satisfied with using the web on their mobile devices Netbiscuits CMO Daniel Weisbeck had this to say: “The mobile web is...

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Posted by on Jun 30, 2013 in Mobile | 0 comments

Phablet Size Does Matter?

Phablet Size Does Matter?

Since 2011 Phablet sales have been on the rise, this is according to Idealo.co.uk‘s new data on the ever controversial Phablet market. A Phablet, for those of you who don’t know: are smartphones, which have a screen measuring between five and seven inches in diameter. (By Idealo’s standards). Idealo survey results show not only has there has been a steady increase in the sale of phablets since 2011; but the screen size of devices has also shown demand for larger screens with substantial growth over the last few years. Overall there has been a 501% increase in clicks on phablets since May 2012, with a steady influx of phablets released since. This was displayed via the shear number of click-throughs on a phablet devices which rose from 2.74% in 2012 to just over 13% in April of 2013. If Idealo’s finding are to really be taken into consideration, it would be safe to say that these phablet’s aren’t going anywhere but up (as far as demand is...

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Posted by on Jun 28, 2013 in Apps, Marketing, Mobile | 2 comments

Build Brand Engagement with Mobile Apps [INFOGRAPHIC]

Build Brand Engagement with Mobile Apps [INFOGRAPHIC]

Thanks to to the folks at Mary Meeker’s earlier this week, it was reported taht smartphone users now check their phones on average of 150 times per day.  With $1 billion spent on mobile marketing in 2012, that figure is expected to double this year (in 2013), and shows no sign of slowing down thereafter.   As for marketers trying to determine what percentage of their advertising and media budget should be devoted to mobile app advertising, Fiksu had created a helpful infographic that showcases how traditional metrics like “CPM” and “CPC” stack up against the more known, more utilized “PPC” and other advertising mediums.  Having analyzed more than 2.4 billion app marketing data points from different global campaigns, Fiksu says that ” it’s very clear that mobile is significantly cheaper than traditional channels like online, outdoor, or broadcast. And mobile display advertising clearly trumps desktop pay-per-click advertising for cost-efficiency.”   A full study titled: “Brand building on mobile devices: measuring the value of consumer engagement” can be found here.  ...

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