![Explosion in Mobile Video [INFOGRAPHIC]](http://mobileminute.info/wp-content/uploads/2013/06/f9557e93b4ac1fcb0c12223ba17d7f0f-71515_240x210.png)
As if I need to tell you how fast mobile video is growing. I will any way. thanks to the mobile internet specialists over at Skyfire, we’ve been brought this very cool infographic. The question is: “Who’s in Charge of Managing the Mobile Video Deluge?” Skyfire’s infographic observes different ways in which mobile operators and content publishers view video traffic. More in the Infographic...
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Today mobile game monetization platform Chart Boost has come up with a new feature to help Developers promote each-other’s titles. The new “Groups” feature will allow multiple developers to partner up and select based a wide variety of choices that include: country, incubator, language, and more. The SF based company has already built a network that incorporates 16,000 games and 8 billion ad impressions per month. This all started when they began facilitating advertising trades between mobile game makers and helping developers cross-promote titles within their own network of apps. Earning revenue by selling inventory. CEO Maria Alegre went on to say: “the company started receiving feedback that groups of four or five developers wanted to trade with each other, instead of doing one-to-one deals.” Adding, “indie developers might want to partner up in one group, or game makers from a specific geographic region might want to work together.” “We find that these partnerships are usually based around friendships,” “They might have met at this incubator or at GDC...
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This should be pretty straight-forward. Session length is when a user enters the app up until they exit, or time-out. Session intervals are the time in between the first session, and the next, and the one’s thereafter. Now the real question question is, why is it important to understand the differences, and how can this benefit you to increase engagement? I’m glad I asked 😉 Let’s get into that. Let’s say for instance you have a news media app, and you discover through analysis of your session length that sports related content has higher session lengths during Friday and Saturdays vs the rest of the week. Knowing this information gives you the ability to create a campaign that could notify users of a particular type of ‘sports related content’ to look out for on these days to boost engagement (session length) even more still. Of course, you’d need a tool like localytics or something to do this, but this is just to give you an idea. When it...
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If you think that this years $1.5 Trillion is a lot, just wait till 2017 when a new report from Juniper Research expects transactions to reach $3.2 Trillion by 2017. With the numberof mobile users who are using their devices for bill payments going nowhere but up, the report forecasts that the mobile banking sector will account for majority share of transaction values over the next five years. The report noted that the introduction of mobile wallet services is providing first-time financial access in several emerging markets, in which the proportion of unbanked adults surpassed 50%. The report did not however point out that numerous obstacles would still need to be overcome if mCommerce were to fully realize the expectations of this forecast in the coming years. Dr Windsor Holden (who is responsible for the report) commented: “A significant minority of retailers have yet to optimize their sites for mobile. Unless retailers ensure a seamless, user-friendly mobile shopping experience, they will fall behind competitors who are already using mobile...
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App Analytics firm Distimo has recently (yesterday) announced the launch of its new: Distimo Conversion Tracking SDK, which aims to give app developers access to transaction data, as well as lifetime value of their users. Using the cross platform link, DCT will direct developers straight to the relevant app store, which allows them to identify which country and traffic source each individual user is coming from and what device they are using. CEO of Distimo Vincent Hoogsteder commented earlier this week: “Until today, there has been no product available for developer that combines both data from app stores as well as conversion tracking.” Distimo’s hopes for the service is that eventually it will help developers accelerate growth and improve overall business decisions. The new SDK is also integrated within Distimo App Analytics, which is currently tracks over 3 billion app downloads per quarter across all major networks, including: iAD, AdMob and InMobi. Additionally, the new SDK can also measure an apps performance from promotion to installation, tracking the user...
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Seeing as my book (the App Launch Blueprint) will finally be converted to the appropriate amazon format tomorrow, I may as well write a little bit about some of the things you can expect to find if you read it. Let’s take this time to talk about 5 things you can do to turn negatives into positives in the pre-launch stage of launching your app, but also some other things. 1. Get Feedback and Use it It doesn’t really matter whether it’s your family, friends, roommate, taxi driver, what have you. They can all serve as great beta testers. The main thing you want to keep in mind is to not tell them the app is yours. You certainly don’t want any biased opinions, as that will do you no good. Wherever the place, make sure you’re testing based on the demographics you actually plan to serve with your app. I.E. if you’re making a game for kids, it probably wouldn’t make sense to go to an elderly home...
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