Mobile | Mobile Minute

Posted by ksteineman on May 26, 2013 in Mobile | 0 comments

68% of Job Seekers user their mobile device to search for jobs at least once a week. [INFOGRAPHIC]

According to a new infographic by Glassdoor (which has information on more than 250,000 companies, 20 million registered users, and 13 million monthly unique visitors) a new infographic has uncovered some interesting statistics. I’ll list a few, then the rest you can see in the infographic below. 68% of job seekers use their mobile device to search for jobs at least once a week. 3/5 seekers have done so in the past. 30% search for jobs more than once a day on their phone. All in all, Glassdoor surveyed 1,100 employees and job seekers online. More in the infographic...

Posted by ksteineman on May 25, 2013 in Apps, Mobile, Startups | 0 comments

Appfuel – Fueling Developers Success Since 2013′

Appfuel (formerly AppSpree) is a company that was forged on the foundation of culture, which is something I see as an especially important subject (as well as one that seems to rise to the top of discussion among founders and CEO’s I encounter) in the startup world quite often. Upon discovering that CEO and Co-Founder Andrew Boos and Co-founder Alfred Kam had actually known each-other for more than 10 years, it was clear to me that this type of ‘cultural foundation’ had already been established, not to mention their network in China (Beijing – having been involved in an accelerator). With a current team that has survived a couple pivots, and proven to be persistent despite obstacles (every start-up encounters), I can without-a-doubt say that Appfuel is a company you want to keep your eye on. After all, when it comes to investing most look at these 3 things (in this order): Growing Market Team & Technology Everyone knows China is a growing market (a massive one at that). The cultural...

Posted by ksteineman on May 25, 2013 in Mobile | 0 comments

80% of UK smartphone users use OTT services [INFOGRAPHIC]

What does OTT even mean? Oh wait, ‘Over-the-top’ messaging. I suppose that is what you would consider a messaging service where you can send stickers, non-traditional emoticons, and more. Almost like MSN messenger WAY BACK when. In any case, evidently a new infographic from the folks over at Acision has revealed that 80% of UK smartphone users use OTT services, of which 76% admit they use them in addition to IM services. Think: What’sApp + ichat. Not that uncommon, I know I do it. The infographic below has a lot more cool stats, check it...

Posted by ksteineman on May 23, 2013 in Apps, Marketing, Mobile | 0 comments

4 Tips on Launching Your App

Why waste time on this one. Let’s just get into the nitty-gritty so you can be on your way, enjoying the day ahead, and most importantly – launch that App of yours. 1) Track Your Performance. There are various ways of doing this, and it’s critical to your success. Once your app is published it’s important to track initial user experience both quantitative and qualitative. While there are more than enough platforms out there to help you do this, here are a few: App Annie, Localytics, Flurry. To distinguish the two varying methods of ‘tracking’ above quantitative refers to: specific metrics relating to user actions, whereas qualitative would be more of direct user feedback that gauges emotion and interest. 2) Invest in initial User Experience There was an article I wrote earlier that talks about how 57% of gamers brand discovery/awareness is from word-of-mouth. That’s a pretty big number. And if you want ot take advantage of that type of referal-based marketing, then you better focus on...

Posted by ksteineman on May 23, 2013 in Apps, Marketing, Mobile | 0 comments

Word-of-mouth accounts for 57% of New Game Discovery Awareness

That’s right. In a recent survey conducted by Applifier (with 1,800 mobile gamers) it was discovered that 57% of new game discovery awareness is a result of word-of-mouth. That doesn’t surprise me to be honest. Online awareness is considered as: Seeing a facebook post (24%) Watching a trailer for a game on YouTube (18%) Seeing a screenshot shared by a friend (9%) When it comes to the word-of-mouth side of things (and how they influence gamers decisions to download) Reading user reviews (43%) Hearing from a friend/family member (36%) Seeing a friend/family member play the game (25%) Seeing a Facebook post by a friend or family member (24%) The survey also uncovered a ‘sharer’ type of player who compromise about 20% of the mobile audience, and are considered highly valuable (given the nature of what they do – share things). What’s even cooler is that these ‘sharers’ are more likely to convert to paying users and pay on average 7% more on in-app purchases – which makes them a...

Posted by ksteineman on May 23, 2013 in Marketing, Mobile | 0 comments

Localytics Introduces New Features for Enterprises

App Analytics company Localytics has updated their funnel tool today to give enterprise customers the ability to drill down and pull information on funnel conversion rates. Additionally, you’ll now be able ‘expand funnel steps’ for better insights on what’s taking place during the whole conversion process. As seen in the image below, the ‘conversion trend chart’ depicts with its line how far users are going through the conversion funnel. If users aren’t converting the way you anticipated, then the ‘event table’ (below) shows what they did instead. More so, the information shows: what’s working and what’s not. Furthermore, there is a ‘drill down table’ which splits your converted vs non-converted users. This can be used to identify trends among certain users, devices, and the like. An example Localytics gives on how the new funnel can be used to drive positive change is: “Peter is a product manager for an mCommerce app and needs to increase revenue generated through the app this month to meet his company’s goals. To this...

Posted by ksteineman on May 23, 2013 in Apps, Marketing, Mobile | 0 comments