Discovering the Amazon Appstore [INFOGRAPHIC] + App Annie for Amazon Appstore Comes out of Beta
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Read MoreLike I’ve said in the past, it’s not every day that I write about a company that’s not completely related to mobile. Fortunately for you, today is one of those days. Last night I found myself at an event with about 20 other women in the room. I quickly realized that I was the only guy there and thought to myself, “Well gee – this should be interesting..” After hearing about what Women Inspire Tech (WIT) is all about, I realized that it was a pretty cool organization they had pulled together. As I mentioned briefly to the organizer Tiffany, “It’s great you guys are hosting these events to help women create more meaningful connections and see how we can all help each other…” “..It reminds me a lot of my friend Mark Sackett’s event he has called, The Art of Active Networking“. It wasn’t until a little later in the evening that I ran into Audrey from Australia who happens to be the CEO of WotWentWrong.com. ...
Read MoreEarlier last month there was an announcement that T-Mobile would be acquiring 74% of MetroPCS’s shares for around $1.5 Billion. This was confirmed recently by both Bloomberg and Rueters. The original proposal had to undergo some changes in order to win over its critics, which included MetroPCS’s largest shareholder Paulson & Co. To reiterate what was mentioned in the past, the merger will provide T-Mobile the ability to expand its new LTE network across the United States, allowing it to keep pace with Verizon and AT&T, as well as adding over 9 million MetroPCS customers to T-Mobile’s...
Read MoreMobile A/B testing startup PathMapp that made their debut at Tech Crunch Disrupt earlier last year has officially went live today. Pathmapp has essentially created a solution that allows developers to test different designs and push them out in realtime. Today, the startup is officially launching their A/B testing platform for native iOS apps, with the goal of enabling mobile developers the ability to optimize their apps and increase conversions without sacraficing their users experience, or even making substantial workflow changes. PathMapp CTO Andrew Herman said, “As mobile developers, we saw this massive gap in the market,” “Similar technologies have existed on the web for years, but have been sorely lacking in the mobile space since the first iPhone debuted in 2007.” Today, App developers can use Pathmapp to dynamically change the campaigns pushed to their users in realtime. Additionally, Pathmapp has improved their analytics and statistics to offer “confidence measurement,” which crunches the numbers on user behavior and interaction, informing developers which designs are...
Read MoreI know, if you’re an Android user you may be surprised to here this. But I assure you, this is not said without data to back it up. With results from a survey of 5,000 American singles; Match.com found that those with iPhones had the most first dates last year (maybe this will be enough for you Android lovers out there to make the switch). 20% of respondents also had a first date from websites, VS 22% through a friend and 7% from meeting at a bar or club. After the first date, 61% prefer to communicate over phone, compared to just 15% that want to meet again in person. Additionally, near 50% of female respondents conduct online research before the first date. See the Infographic below to learn...
Read MoreThere was an interesting article published earlier today over at TC by David Lieb, who is the co-founder and CEO of Bump. I’ll sum it up here for you, and if you feel so inclined you can go ahead and read the full version here. Cognitive Overhead – What is it? Certainly, that would bea good place to start. To reference what was said in the article by David Demaree: Cognitive Overhead — “how many logical connections or jumps your brain has to make in order to understand or contextualize the thing you’re looking at.” While simplifying things generally is assumed as actions that: Minimize number of steps in a process Minimize time required Minimize # of features Minimize elements of each page Minimize the # of minimizations (jk ;)). You may be thinking to youself, “Gee – is all this simplification really necessary?” “I mean, it makes sense to me.. so why wouldn’t it to anyone and everyone else?” STOP RIGHT THERE. Have...
Read MoreEMA Contractors has released new research compiled of US tradesman (general contractors, electricians, plumbers, heating , and ventilation, etc..) are using smartphones for work, and that it’s also rose 35% YOY. 68% even claim to use their devices to support their workload. EMA Partner, and Leader of EMA Contractors had this to say, “Smartphone and tablet use among contractors on the jobsite continues its dramatic rise and marketers that are not focusing resources in this area are missing an important opportunity. “At a minimum, marketers should be looking at developing apps that help contractors do their job, websites that are optimised for mobile devices and product literature that can be properly used on...
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