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Posted by on Mar 25, 2013 in Mobile, Startups | 0 comments

Yahoo Acquires Summly

Yahoo Acquires Summly

Today Yahoo has announced the acquisition of mobile news gathering and delivery startup Summly.  The acquisition price was was somewhere close to $30 million, as reported earlier by AllThingsD.  Prior to the acquisition the the company had raised $1.53 million from the likes of: Horizons Ventures, betaworks, Shakil Khan, Matt Mullenweg, Troy Carter and even Yoko Ono. Additionally, Summly was working with News Corp on summarizing their content. A Yahoo spokesperson said that, “the entire Summly team is joining the company in the next few weeks and that the app itself will close,” which makes this both an acqui-hire and acquistion. “The Summly service will be woven into of Yahoo’s mobile experience,” added Yahoo.   No idea what Summly is? Check this out. Adam Cahan, Yahoo SVP of Mobile and Emerging Products shared on the company’s blog, “Today, we’re excited to share that we’re acquiring Summly, a mobile product company founded with a vision to simplify the way we get information, making it faster, easier and more concise. At...

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Posted by on Mar 25, 2013 in Marketing, Mobile | 0 comments

CPE Campaigns dominate CPI, and Rival Organic says nativeX

CPE Campaigns dominate CPI, and Rival Organic says nativeX

To determine the quality of users from various ad types, nativeX set-up a test to measure the retention rate for a 7 Day Cost per Install (CPI) campaign and Cost per Engagement (CPE) campaign to a segmented audience. The campaigns ran consecutively.  The difference between a CPI campaign and a CPE campaign is that with CPI an advertiser pays per every user install, whereas an advertiser on a CPE campaign only pays when the user installs and completes a specific action.  In this case, nativeX’s  CPE campaign required the user to install and complete a testimonial.   To prove their hypothesis of CPE campaigns attracting and retaining users better than CPI campaigns, nativeX ran a test on a popular freemium Android RPG called Little Dragons. The campaign was setup with half as CPI and the other half with a segmented CPE campaign where the user was required to install the game and complete the tutorial. The testwas  geo-targeted to users in the US, UK, and Canada. Prior to the...

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Posted by on Mar 24, 2013 in Android News, iOS Updates, Marketing, Mobile | 0 comments

App Store SEO – Comparing Google Play Store with the Apple App Store

App Store SEO – Comparing Google Play Store with the Apple App Store

Thanks to the folks at Searchman, we have some updates on how things are panning out for those looking to utilize the methods of App Store Optimization (ASO) or App Store SEO.  While some of the information presented should be common knowledge to any serious developer, it’s worth mentioning that ‘App Store Searches’ account for the majority of where traffic is coming from. 63% to be exact. In a not too distant 2nd we have, personal referral through a family friend at 53% for Android, and 61% for iOS.   One thing to keep in mind: (as always) when analyzing this type of information is that the platform users are migrating to, (and using more and more) is very much like the same search we’ve had online for over 2 decades. It would most certainly be advisable to any serious developer to take a look at the over-all process of the Customer Behavior Cycle.   With the iOS 6 update moving to a more ‘chomp-like’ UI, it’s apparent that only...

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Posted by on Mar 24, 2013 in Mobile | 0 comments

Most Mobile Phones Damaged Within 3 Months

Most Mobile Phones Damaged Within 3 Months

If you plan on purchasing a new Galaxy S4 you may fall into this statistic.  Mobileinsurance.co.uk has surveyed more than 2,500 UK mobile phone owners to dive into all respondents who have broken their devices in the past 2years mostly occured within the first few months of ownership.  37% said their phone had been scatched in 3 months or less, while 51% of devices given as Christmas gifts have already been smashed, stolen, or lost already.   SEE ALSO: Apple Patents Device Dropping Mechanism   Sad to say, only 9% had insurance at the time of damage, loss or theft, while 65% were unaware that most insurance policies can only be taken out on devices under a year old, believing they could insure the phone at any time. MobileInsurance.co.uk Director Jason said, “To see that more than half of handsets given as gifts at Christmas are already broken, or have already been lost or stolen, is a big shock indeed. Most people are usually careful with their handsets in...

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Posted by on Mar 23, 2013 in Apple, iOS Updates, Mobile | 0 comments

Apple to Reject Apps That Access UDIDS Starting in May

Apple to Reject Apps That Access UDIDS Starting in May

It’s been 18 months since Apple’s first mention of deprecating the Unique Device Identifier, and now the company is said to finally begin rejecting apps that make use of UDIDs. Apple published the statement in their developer portal revealing that, starting May 1st, the App Store will: “no longer accept new apps or app updates that access UDIDs.” In lieue of this, Apple suggests that developers update their apps to make use of the vendor or advertising identifiers introduced in iOS 6. Needless to say, this announcement has been a long time coming. Apple has reportedly been rejecting apps based on the particulars of their UDID use since March 2012. But wait, there’s more..the end of the UDID isn’t the only update to App Store policy mentioned on Apple’s developer portal. The company’s latest developer briefing also states that all apps and updates submitted from 1 May must support Retina resolutions and the iPhone 5’s four-inch display. But in all honesty, all developers should have already known that seeing...

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Posted by on Mar 23, 2013 in Mobile, Random, Funny, or Cool | 0 comments

My iPhone Just Got Cranked – No Really, Gridcase Reactor is working On a Prototype.

My iPhone Just Got Cranked – No Really, Gridcase Reactor is working On a Prototype.

Don’t you wish that when your iPhone 5 died you could just plug it into one of the several 30-pin adapters you probably have lying around collecting dust? I know I do. But what I really wish is that in-case I forgot my charger I could just some-how charge it, even if I was say – camping, water-skiing, riding a donkey to the top of mount Everest, ..you get the point. Well.. The time has come! Gridcase reactor has created such a device that allows you to charge your iPhone 5 with no power, aside from the power you “Crank” into your phone yourself. Gridcase describes the Reactor in the following statement, “The Reactor utilizes a patent-pending, ultra-thin generator to enable users to manually charge the battery of their iPhone 5 when wall outlets are unavailable. The Reactor is designed to provide an all-important power boost when critical data must be retrieved or essential communication becomes necessary. Since the Reactor is embedded into the phone’s case, there’s never a circumstance...

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Posted by on Mar 23, 2013 in Android News, iOS Updates, Mobile | 0 comments

App Annie Index – Top 52 Publishers of 2012

App Annie Index – Top 52 Publishers of 2012

This ‘never-before-seen’ data is said to be the basis of the App Annie Index playing cards. For reference, last year App Annie launched the ‘App Annie All-Star’ collection trading cards, which provided stats on the top grossing 50 publishers of 2011 (based on worldwide iOS revenue). Using the advanced market data from App Annie Intelligence, and new Google Play data App Annie has collected in 2012, they’ve taken things even further. Based on total 2012 grossing revenue for iOS and Google Play worldwide, App Annie has presented us with the movers and shakers of the app publishing world, in the form of a premium collection of ‘App Annie Index branded playing cards’. Below from top to bottom is how these 52 publishers played out: So you might be wondering..  “How does App Annie know which app publishers earn the most money?” Math, statistics and data. “Through the App Annie Intelligence service, it uses advanced statistical models combined with anonymized datapoints to generate the most accurate market estimates available for...

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