Black Friday e-Commerce Growth 2013 [INFOGRAPHIC]
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Smartphones Outship Feature Phones this Quarter for the First Time
Although, I have to say. I would have expected this to happen sooner. But then again – compared to how long feature phones have been around vs how long smartphones have been around, it all still happened rather quickly. According to NPD DisplaySearch, by 2017 82% of the phone market will be held by Smartphones. This represents more than 1.8Billion shipments between now and then. 30% of these devices will be sold in China, and according to Tina Teng, an analyst at NPD: “Smartphone market growth is being fueled by entry-level smartphones from international brands and white-box vendors in emerging markets,” and “We expect aggressive pricing moves to continue, prompting first-time smartphone buyers to upgrade earlier.” Needless to say, with this type of growth and these types of numbers it would appear that the Smartphone Market is one to be in – HOWEVER, what’s not to say that wearable devices will disrupt these predictions from coming to fruition? It’s tech. That means there’s no reason why they couldn’t. But...
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Cost of User Acquisition Exceeds Revenue Generated From Users – “uh oh.”
New York based market research company, SuperData has released data that estimates the cost per install (CPI) for mobile gamers was $2.73, compared to an average revenue per user of $1.96. In the coming holidays SuperData also expects these acquisition estimates will double the average revenue per users (ARPU). Ouch. In addition to this, SuperData was quoted to say the following: “To anyone active in mobile gaming, it is no surprise that the cost of acquiring new users has been going up,” the company said. “Over the course of 2012, the cost per install on iOS increased 22 percent from the beginning to the end of the year. In some categories, we even recorded a tripling of the cost for an average mobile gamer.” Needless to say, marketing costs naturally increase when markets mature, however during the summer the average CPI broke the $2 barrier, and it’s been growing ever since. While the first couple of Quarters for 2013 looked ok, (as far as CPI being on par with...
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![The Growth of m-Commerce [INFOGRAPHIC]](https://mobileminute.info/wp-content/uploads/2013/11/JudoMcommerceInfographic-628x210.jpg)
The Growth of m-Commerce [INFOGRAPHIC]
Seeing as smartphones and Tablets have doubled their share of overall website traffic in just this last year alone, Mobile Payments company Judo Pay has put together this great infographic to show us just HOW MUCH these mobile devices are taking share from the traditional web eCommerce. Some key figures include: Share of website traffic from smartphones and tablets has doubled year-on-year. PC is mainly used at work but mobile is always on. Smartphones drive a higher share of m-commerce dollars than tablets. Want loyal shoppers? You need an app for that....
Read More![App Marketing Calendar for Developers [INFOGRAPHIC]](http://mobileminute.info/wp-content/uploads/2013/11/fiksu-app-mkt-cal-650-383969_630x210.jpg)
App Marketing Calendar for Developers [INFOGRAPHIC]
Certainly in today’s busy, busy world things are bound to be forgotten. Your birthday. Your anniversary. Your child’s dance recital/baseball game. It’s hard enough to try to remember those things, so it’s certainly not the easiest thing to remember to PLAN your app marketing strategies in advance so your competitors don’t get the leg-up on you. Today, thanks to the folks at Fiksu, we have this great Calendar-like infographic to share with you the Holidays that you should be aware of, that way you can continuously and proactively work towards planning your App Marketing campaigns whenever is best for your company. The App Marketer’s Calendar includes: Major holidays, events, and seasonal trends to plan for from November 2013 through October 2014 Editable monthly calendars, so you can add your own key events and timelines Historical comparisons of App Store competitiveness data and loyal user acquisition costs from the Fiksu Indexes, to help you compare and evaluate Space for your own notes on goals, results, and other app marketing activities Enjoy. If...
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