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Posted by on Mar 2, 2013 in Mobile | 0 comments

Mobile World Congress 2013 – Mobile Advertising in 2013 [INFOGRAPHIC]

Mobile World Congress 2013 – Mobile Advertising in 2013 [INFOGRAPHIC]

Could this be the year that mobile traffic exceeds desktop traffic?  With the continued growth in mobile web traffic Smart AdServer has produced the follow infographic which observes 3 key areas to keep an eye on this year. The infographic provides an in-depth look at how consumers are accessing mobile content on a global scale, but also exactly how their behaviour changes depending on their location.  It also raises the notion that 2013 could be the year that mobile web traffic exceeds desktop traffic, having jumped from 11% in Q3 2012 to 40% in Q4...

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Posted by on Mar 1, 2013 in Apps, Mobile, Random, Funny, or Cool | 0 comments

The Harlem What?

The Harlem What?

By now.  Surely you’ve heard of The Harlem Shake from Bauer.  No?  Then you have to check it out here.  It’s pretty much like the next Gangnam Style.  What I find very interesting however is that, un-like Gangnam Style the # of viewer generated video responses is subsantially more. Substantially.  Since YouTube’s latest Trend Report 2 weeks ago there were over 4,000 Harlem Shake video responses being uploaded every-single-day.  The videos that had been uploaded had also accumulated over 175 million views with 40,000+ Harlem Shake Videos being uploaded in total.   Interestingly enough, this article is NOT about the Video. It’s about The App. The Harlem Shake App has exploded in Downloads (as seen in the image below). Another thing worth mentioning as courtesy to the folks who brought this to my Attention – App Annie, has recently added several new features to their Analytics Services which include:   Hourly Rankings Your apps’ rank in the top charts is one of the best leading indicators for downloads (and revenue). ...

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Posted by on Mar 1, 2013 in Apps, Mobile, Startups | 0 comments

Execution Labs Launches Lab Partners

Execution Labs Launches Lab Partners

In an effort to hep the little guys, Canadian incubator-accelerator Execution Labs has announced its Lab Partners program, which will help the indie developers it’s working with, and other indies, to find fellow studios they can run cross-promotion campaigns with. The free service is accessed via the Lab Partners section of the Execution Labs website and delivered through the self-service Direct Deals functionality offered by monetisation outfit Chartboost.   Execution Labs Co-Founder Keith Katz said, “The market has shifted in favour of large publishers who can afford to spend $1.50 or more to acquire new players,”   “We’re trying to level the playing field by providing a matchmaking service that allows indie developers to find other developers who want to strike direct cross-promotional deals.” Indie mobile game developers who wish to be a Lab Partner can check out the service...

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Posted by on Feb 28, 2013 in Mobile | 0 comments

Mobile World Congress 2013 – 75% of Users Made Aware of New Items Via Mobile Ads

Mobile World Congress 2013 – 75% of Users Made Aware of New Items Via Mobile Ads

In a new report by InMobi (that surveyed 15,000 mobile users across 14 different makets) details how consumers are interacting with ads and their devices.  The reports aim was  to understand how people are consuming mobile media.  They found around 50% of mobile web users now use mobile as a primary means of getting online, which makes it blatantly obvious how brands can benefit from mobile marketing and advertising. 75% of surveyors said they were introduced to something new via mobile ads. 67% say the ads are more relevant than desktop forms. 46% have made mobile purchases. 45% said ads have influenced in-store purchases. As for in-app ads, the average user is said to use 6.5 apps in a 30-day period with  54% of surveyors saying they’ve noticed ads while engaged in an app, and 80% who were influenced by a mobile ad to download an app. 67% also visited the brand’s site immediately after.   Naveen Tewari, CEO and co-founder at InMobi, said: “Mobile devices now permeate every...

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Posted by on Feb 28, 2013 in Mobile | 0 comments

Windows Phone – 130,000 Apps and counting

Windows Phone – 130,000 Apps and counting

While they still have a long ways to go to catch up with Apple and Google’s 775,000+ the growth apperas to be picking up quite a bit.  Microsoft claims to have quadrupled Windows Phone sales in Q4 of 2012 with app submissions experiencing similar growth.   They also revealed that the Windows Phone Store now hosts a total of 130,000 apps with 15,000 having been created specifically for Windows Phone 8.  This of course also means that downloads are up (by 75% to be exact) as well as paid app revenue jumping by 91%.  Microsoft claims on average a user will download 55 apps each.   Kantar Worldpanel also recently reported that Windows Phone has slipped past BlackBerry to take third spot in both the US and UK.  You can find out more about the growth of the Windows Phone Store in this recently published...

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