Kabam starts 2013 with more than $200M in Gross Revenue
Having ended 2012 with gross revenue of $180 million, (revenue doesn’t account for the 30% platform cut that Apple, Google or Facebook take but is up 70% from last year). The mobile gaming company Kabam is boasting its expected revenues for the coming year. While Kabam hasn’t disclosed their marginal profits, they are a pioneer in midcore freemium gaming on Facebook. Unlike Zynga, they didn’t focus on reaching the largest audience possible or the stereotypical 35-year-old female casual gamer. Instead, focusing on a smaller player base (usually more male) that spent more on average to play. As Facebook became a more challenging environment, they transitioned to mobile as many other game developers did. That mobile transition, which includes extensions of their Kingdoms of Camelot franchise, is now a more-than $100 million business. The companies lastest valuation from back in May of 2011 was $500 million during a round of funding that raised $75 million for the company. It also said the recent strategic investment from Warner Bros. Entertainment Inc. and...
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