Top Mobile Trends of 2013 – Part 1 with: Forrester, IDC, Gartner, Mary Meeker, Emarketer, Yankee Group and Golden Gekko.

Loyalty and incentives are expected to support the space as 62% of consumers look for digital deals to secure bargains. GoldenGekko went on to say, “”Every brand needs a mobile website no matter how basic,” Also adding: companies should develop multi-channel loyalty program with mobile at the center. Some quick #’s: 41% of smartphone owners have made a purchase from their phones. Of those.. 16% bought apparel. 15% food and beverages 11% toys and games 11% electronics 8% home goods 4% Sporting goods 4% books 3% jewelery ..and 8% “other products”   47% of consumers confirm they use their smartphone to search for local information such as a local store they want to visit.  Another 46% look up prices on a stores mobile site. Needless to say, there has been a tremendous platform shift over the years, and it’s no longer a question of iOS vs Android, but instead who are the digital platform leaders OVERALL, and which new platforms are emerging? Companies and start-ups are beginning to embrace the idea...