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Posted by on Jan 2, 2013 in Apple, Mobile | 0 comments

Analysts back June release of iPhone 5S Rumors

Analysts back June release of iPhone 5S Rumors

As mentioned in an earlier article last year, (well not an entirely a whole year ago, but last month rather) iPhone 5S is looking to make its debut in june.  And today, Topeka Capital Markets analyst Brian White said, he also expects Apple to release an iPhone 5S in multiple colors in June.   “Our checks indicate that the next iPhone will have more choices for customers,” “This entails an expansion in both the color patterns and screen sizes with the next iPhone (i.e., likely called the iPhone 5S) that we currently believe will be launched in May/June with certain supply production starting in March/April.”  said White.   Of these 6-8 colors for the iPhone 5S you can likely expect: pink, yellow, blue, white, silver, and black as well as slate variants.   Additionally, you can expect an improved camera, NFC (Near field Communication – same type of technology you use on tagging card: credit card, clipper cards, etc..) and of course – better battery life.   There is...

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Posted by on Jan 1, 2013 in Mobile, Random, Funny, or Cool | 0 comments

Happy New Years from Mobile Minute!

Happy New Years from Mobile Minute!

Clearly there is no better time than the last or the 1st of the year to set new goals and resolutions for yourself. Today, and now, let’s take the time to do that. If you’re an app developer maybe you can set a goal to: Get more installs Build Brand Awareness Generate higher ad revenue Generate higher revenue Period. — If you’re an app marketer, my goals are: Help more developers generate more revenue. Help more developers increase brand awareness. Help developer maximize engagement. and more.. Here’s to the BEST year of your business yet. –...

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Posted by on Jan 1, 2013 in Apps, Mobile | 1 comment

stats by Fiksu for ‘Power Week’ and the App Store Lockdown

stats by Fiksu for ‘Power Week’ and the App Store Lockdown

According to Fiksu, in November  cost per Loyal User Index increased 30% (32 cents), to $1.38, compared to October’s $1.06. Additionally, Fiksu’s November App Store Competitive Index decreased to 4.57 million daily downloads(down 15.4%) from October’s 5.4 million, which had been a seven-month high, primarily driven by new iPhone 5 owners. Unlike last year, when incentivized networks were still a bigger part of the mobile app marketing mix, marketers faced the reality of needing to pay more to get more during the competitive 2012 pre-holiday season. Fiksu Notes, “This year, updated App Store rules didn’t allow app developers to have offer walls in their apps that incentivized users to install them in exchange for free in-app purchases. Therefore, that consumer acquisition source was impacted. Though incentivized networks still exist, inventory has decreased, so costs have increased as app developers pay a premium for available inventory.” Additionally, confusion surrounding Apple’s App Store freeze surely prompted some app marketers to spend more money earlier instead of relying on the freeze. This...

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Posted by on Dec 29, 2012 in Apps, Mobile | 1 comment

Redesigning Walkthroughs for Mobile Apps

Redesigning Walkthroughs for Mobile Apps

Some are taking things way too far. Creating long, step-by-step tutorials are not always what users want to see when launching an app. That’s not to say that apps don’t need to explain their functions to users.  Some may ask, if a mobile app includes a “walkthrough,” has it already failed? That is the idea of an article trending on Hacker News, written by Visual and UI (User Interface) Designer Max Rudberg.   The problem in a nutshell, is that anything more than a couple of basic pointers indicates to users that this app is complex, it’s complicated, and now I need to go through this step-by-step guide or I won’t know how to use it.   Mobile is meant to be simple. Apps are meant to be accessible.   Needless to say, the majority of those using apps these days  grew up on a web where clicking “Next” and “I agree” and were natural and have become second nature to us.  If a developer thinks a walkthough is still...

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Posted by on Dec 28, 2012 in Apps, Mobile | 0 comments

Christmas 2012 breaks Smart Device and App Download Records | Flurry Reports

Christmas 2012 breaks Smart Device and App Download Records | Flurry Reports

Needless to say, more iOS and Android devices are activated on Christmas Day than on any other day of the year. This year was no different. This Christmas, more iPhones, iPads, Galaxy’s, Kindle Fires, etc.. were activated than on any other day in history. AND, as soon as the wrapping was out of the picture, the downloads began pouring in.   Let’s talk Numbers.   The chart below shows newly activated iOS and Android devices detected worldwide by Flurry on Christmas Day. With over 260,000 apps using Flurry Analytics, Flurry is able to detect over 90% of all new iOS and Android devices activated each day. Additionally, Flurry regularly triangulates its device coverage with publicly announced figures from Google and Apple.   To understand the magnitude of new devices activated on Christmas Day, Flurry created a baseline using the average from the first 20 days of December. During this period, daily activations averaged around 4.0 million per day, plus or minus a few hundred thousand in either direction per day....

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