Pages Menu
Categories Menu

Posted by on Feb 9, 2013 in Apps, iOS Updates, Mobile | 3 comments

9 reasons your app might not ‘make the cut’ in the Apple App Store

9 reasons your app might not ‘make the cut’ in the Apple App Store

As we all know. The Apple App Store compared to Google Play is a completely differently animal. Apple has a review process that is designed to keep the app ecosystem ‘healthy’ and to ‘protect users’ from low-quality or hostile apps. And, for the most part – it works. Side note: Google Play allows you to update your app with a much shorter review/wait time giving you the ability to test different implementations and make quicker iterations. In either case, for iOS before heading down the road of developing an app that is ‘on par’ with Apples Developer Guidelines, and then getting rejected for who the heck knows why.. Here are 9 things you may want to consider..   1) Use of the word “beta” or associated words is a no-no. While Google has made it standard practice to launch services into indefinite “beta,” ..Apple can be very strict about any indication that an app is unfinished or unready for launch. There are countless stories of apps get rejected for being...

Read More

Posted by on Feb 1, 2013 in Apple, iOS Updates, Mobile | 1 comment

iOS 6.1 Adoption set to be fastest yet

iOS 6.1 Adoption set to be fastest yet

As reported earlier by TC in only 36hrs iOS 6.1 has already accumulated a resounding 22% adoption rate. Onswipe, has seen adoption of iOS 6.1 grow rapidly with 11.35% within the first 24 hours, up to 16.92% this morning, and up to an impressive 21.81% as of 3 PM ET today. Onswipe pulls data from over 13 million monthly active users on iOS, this means its numbers represent a pretty significant statistical pool to draw from to gather these results. CEO of Onswipe Jason Baptiste explained, “expanded reach is giving the company an even better idea of what’s happening with iOS adoption curves, and that this time around, people are upgrading faster than...

Read More

Posted by on Feb 1, 2013 in Android News, Apps, iOS Updates, Mobile | 0 comments

The Rise of Google Play – App Annie January 2013 Index

The Rise of Google Play – App Annie January 2013 Index

Mobile Analytics firm App Annie revealed some insightful stats yesterday evening.  The report touches on the rise of Google Play, as well as how the US and Japanese marketers differ in top ranking apps and the like.  If you’re one who doesn’t like to read things that doesn’t have pictures, then fear not – this will have plenty.   To start off, December 2012 proved to produce record breaking revenue for the iOS App Store while Google Play revenue has doubled (and continues to double) quarter-over-quarter.  Even though Google Play had a higher growth rate, the iOS App Store gained more overall revenue. This gain was driven in large part by  record numbers in December where revenue from November increased by 35%     Historically December has always proven to be the most pofitable year all around with as many Holidays as there are.  In ‘Power Week‘ alone 1.2 Billion Apps were downloaded, with over 17.4 million device activations. With new iPhones and iPads (including the recently launched iPad...

Read More

Posted by on Jan 31, 2013 in Android News, iOS Updates, Mobile | 0 comments

Tablets account for 14% of mobile ad impressions

Tablets account for 14% of mobile ad impressions

A new report from  Adfonic Global AdMetrics shows that tablet advertising is on the rise, accounting for 9% of total ad impressions in Q2 of 2012 and reaching 14% in Q4.  The number of brands requesting tablet ads rose by 40% over the December Holidays, with the Kindle Fire HD almost doubling its share of Android ad requests. The figures are derived from more than 100 billion monthly impressions, with iOS share 2% lower than Android at the end of 2012. Although, Apple devices have historically experienced a higher click-through rate (CTR) across tablets and phones than Android. CEO and Co-Founder of Adfonics Victor Malachard said, “Major tech brands such as Google, Samsung, Amazon, Apple and Microsoft are jostling for supremacy in the tablet space, with significant devices launched in the run-up to Christmas. “We know that tablets perform well for advertisers and publishers alike so a combination of more devices, with superior advertising performance, can only be good news for mobile advertising in...

Read More

Posted by on Jan 28, 2013 in Apple, iOS Updates, Mobile | 0 comments

iOS 6.1 rolling out today on iPhone, iPad, and iPod Touch

iOS 6.1 rolling out today on iPhone, iPad, and iPod Touch

This is apple’s newest version of the mobile OS for the iPad, iPhone, and iPod Touch.  The update is a 107mb  and can be updated over the air or by connecting to iTunes. A contact at Apple had this to say on the subject, “iOS 6 is the world’s most advanced mobile operating system, and with nearly 300 million iPhone, iPad and iPod touch devices on iOS 6 in just five months, it may be the most popular new version of an OS in history,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iOS 6.1 brings LTE support to more markets around the world, so even more users can enjoy ultrafast Safari browsing, FaceTime video calls, iCloud services, and iTunes and App Store...

Read More

Posted by on Jan 23, 2013 in Android News, iOS Updates, Mobile | 1 comment

iPhone captures 51.2% of US Smartphone market – Android Users up 10%

iPhone captures 51.2% of US Smartphone market – Android Users up 10%

After reading  earlier today about how Apple’s iPhone accounted for 6.2 million of Verizon’s 9.8 million (63%) activation’s it was discovered that only 651,000 were the iPhone 5.  This may be due to the fact that the device was only sold for 1 week in the quarter.   Overall, new data released by Kantar Worldpanel revealed that iOS stands at 51.2% vs 44.2% Android.  Kantar also noted,   “…36% of iOS sales were derived from other smartphone users over the last year. While this figure remains stable over time, the proportion of Android users moving towards the Apple brand increases. 19% of iOS sales over the last year were derived from Android users, compared to 9% in 2011,”   The majority of these ‘switchers’ are said to have come from Verizon.  With 49% of new iPhone sales from previous users of other OS’s,  30% came from Android.  AT&T continues to lead as top carrier with 33.3% of smartphones sold in the 12 week period, while Verizon sits at a close...

Read More

Posted by on Jan 18, 2013 in Apps, iOS Updates, Mobile, Startups | 0 comments

Pathmapp private beta goes live!

Pathmapp private beta goes live!

  After making their Debut at the Tech Crunch Disrupt event last year PathMapp has officially launched into private beta. Needless to say, the private beta will allow the PathMapp team to gather useful insights on how users interact with and use Pathmapp to their advantage. Ultimately, this will lead to a better platform when they launch their public beta.  Pathmapps’ private beta provides access to their SDK and documentation from which their testers can install Pathmapp onto their iOS applications.   Once the SDK is installed and the new build of the iOS application is deployed to users, Pathmapp enables testers to do some amazing things – such as: Upload New Screen Interfaces – Our testers can create and deploy new versions of their screens without having to upload new versions of their application to the App Store. Live Configuration – We provide a snapshot of every screen and screen version available to an application, from which our testers can pick the screen versions to display to devices....

Read More