What Big Brands Can Teach You About Increasing Your Apps Revenue

Launching an app is only the first step to success. You may have gained a few thousand new users but without knowing who these people are and how they use your app, you are basically shooting in the dark. Big brands however, use data-mining techniques to increase revenues by spotting trends, tailoring advertising campaigns to target specific customer segments and identifying the most productive social medium for promotional efforts.   Let’s talk about 3 Ways hidden data in your app can help you. Before we jump into though, I want you to understand why it’s important to study your apps users. If most of your customers come from Brazil, then you can target Brazilian blogs, South American magazines and local newspapers in the country. Similarly, a large female client demographic profile should have you thinking about advertising on Pinterest, targeting blogs that deal with raising children or running ads in popular women’s magazines. Let’s look at an example like The North Face, popular among outdoors enthusiasts, mountain climbers and...