The Pitfalls of the Free to Play Revenue Model
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Fiksu brings Facebook integration to Optimize Mobile Ads
Facebook announced last week for the first time in history, it had more mobile users than desktop users (680 million DAU on mobile to be exact). For app marketers, Facebook presents a massive opportunity, but reaching out to and acquiring volumes of loyal users has always been an expensive and complex challenge even one that Facebook itself has had issues with. Today, Fiksu is changing all of that. Announcing the integration of the Fiksu Mobile App Marketing Platform with Facebook to support optimization for Facebook mobile app installs. This integration places Fiksu as one of the first mobile advertising platforms to combine centralized media purchasing and world-class optimization with the expansive audience that Facebook delivers. Mobile app marketers will be able to make precise media buys that tap into Facebook’s massive audience (1 Billion+), providing an extremely efficient new channel to acquire large volumes of new, dependable, un-incentivized, loyal users. More so, they get to blend their social media and mobile app user acquisition programs into one...
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Top 5 Mistakes Developers make Pre-launch
In this article I’m going to cover some of the biggest and most common mistakes developers are making that can more or less, be easily avoided, if they have the right information at hand. 1) No USP (Unique Selling Proposition) Some developers seem to live and work in a kind of bubble, oblivious to the fact that their app could be a blatant rip off of a previous app store success, or perhaps there are other apps out there that do the same job but way better. Needless to say, it is always recommended developers test their ideas and try to get as much unsolicited feedback as possible. Whether it be from: friends, family (don’t tell them it’s your app/idea, or they may just tell you what you want to hear) an even better source for this would be, PreApps If that doesn’t work, you can always recruit beta testers on forums such as: TouchArcade or Testology. 2) No plan and no budget for marketing This is...
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5 Tips for Mobile App Promotion
With 48% of App Markters saying that Ad Tracking and Measurement is their #1 concern it should be of no surprise the reason for this is simply because Ad targetting and optimization technologies on mobile are more complex and less sophisticated than online. Fortunately, below are some key insights to address these tracking and optimization challenges. 1. Understand all the available mobile ad tracking technologies. Unlike the online world where cookie-based tacking is the industry standard that works consistently across the ecosystem, mobile uses a range of different tracking technologies that are inconsistent and vary by ad network as well as platform. The primary types of ad tracking technologies available today are: UDID Apple Advertising Identifier MAC Address ODIN Digital Fingerprinting HTML5 Cookie Tracking Android Referrer The key take away is that no ‘one’ tracking technology gives you access to all the available advertising inventory, so app marketers looking for a wide reach typically use multiple technologies. 2. Segmentation is your friend. In order to be successful, ad tracking...
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App Price Drops boost downloads by 1,665% on iPhone 871% on iPad
A new report released last week by analytics firm Distimo revealed that when the price drops for iPhone apps on average downloads grow by 1,665% for a whole five days. On iPad price drop increases downloads by 871% on average after 5 days. In December 2012, Distimo found that 850 iPhone apps and 930 iPad apps had changed prices at least once, out of the some 12,000 apps that had ranked in the top 400 across 10 key Apple Apps Stores worldwide. The majority of all price changes was less than $3.00. The numbers skewed lower on iPhone, where 42% of changes were in the range of $1.00-$2.00, while on iPad 20% of apps had a change larger than $4.00. In contrast to a price drop increasing downloads a price raise doesn’t have the same level of impact when it comes to decreasing downloads. Distimo found a price raise on the iPhone App Store would decrease download volumes by 46%. On the iPad App Store, that number is...
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Applause aims to Make App Data Actionable
First things first.. There are mobile apps are everywhere, and from nearly every company. Apps have changed how users consume content, conduct commerce and connect with companies – anywhere, anytime. Sure there is a small percentage of apps that hit it big – delighting users, spreading virally, earning word-of-mouth buzz. But..most apps either disappoint users or flatline into obscurity. Companies need to know how users truly feel about their mobile apps, and how they stack up with their competition. But skimming a bunch of 3-star ratings and a never-ending list of app store reviews makes it tough to learn much of anything. Because of this, gathering explicit analytics of mobile apps have become a massive issue for app developers, business leaders, and tech leaders. Enter Applause An app analytics product that crawls every rating and review from the top app stores. Applause synthesizes this mountain of user feedback into an easy-to-consume Applause Score (similar to a Klout score) to measure user satisfaction, app quality and how much applause an app...
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What can be learned from Samsung’s “Fast Follow” marketing methods?
It wasn’t too long ago when the iPhone 5 made it’s debut here in San Francisco at the Moscone Center. Nor was it much longer (2 hours) after that debut when Samsung’s CMO Todd Pendleton crafted their first Ad Campaign mocking the iPhone line sitters. Maybe you remember this? Or maybe a better example is this. Right after the Australian Police advised their citizens NOT to use Apple Maps for risk of putting their lives in danger. Evidently some people were being led hundreds of miles in the wrong direction into a ‘desert-like’ environment with no available water. At the time, Apple was under A LOT of criticism from everyone under the Sun. Luckily, Google came in and saved the day on December 21st, 2012 (The end of the world, you remember that day?) The take away from both of these publicity stunts and ‘parody’s’ as I look at them is: Any smart marketer can use their competitions flaws to their own advantage. This however does require a bit of creativity...
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