Marketing | Mobile Minute

Posted by ksteineman on Jan 23, 2013 in Apple, Apps, Marketing, Mobile | 1 comment

Apple App Store to have 435K New Apps in 2013

But how many of these Apps will go into the ‘App Graveyard’.. where many, many, many Apps wonder, waiting for the day their creators will revive them to become the App they were created to be. Mobile analytics firm and ad network Adeven released a new year-end report today which reveals several key findings. One of these finding is of course, that the iOS App Store is looking to grow an additional 435,000 apps this year (on top of the 790K+ apps available for download). This will be a substantial increase from 2012 which had 380,000. According to Surikate however, 81% of UK visitors stop browsing after checking out the top 50 apps. This is decrease in viewership is likely due primarily as a result of Chomp’s acquisition prior to iOS 6 when they implemented the new UI to the app store. Adeven also found that most apps were likely to go un-noticed with 64% of apps not even securing a ‘ranking spot’ for the month of December, thus...

Posted by ksteineman on Jan 20, 2013 in Apps, Marketing, Mobile | 0 comments

“If your company hasn’t gotten on board with the mobile bandwagon, then you’re pretty late.” – Flurry

That’s a pretty strong sentiment for people who haven’t gotten on the app/mobile band wagon. Living in a digital age, in a digital world, with digital insights aiding our decision making every-single-day – it seems blatantly obvious WHY any business with the budget to do so would want to harness the power of mobile applications. Simon Khalaf CEO of Flurry gave a talk last Thursday at the Flurry Source 13 conference in San Francisco where he instilled some key observations, ” “You go to any airport and any country,” and “It feels like the PC is gone.” While the US still leads in in mobile devices with 181 million units compared to China’s 167 million, UK’s 35 million, and Japans 28 million. According to some analysts in the next 2 years China will surpass us in the leading device holders, as well as smartphone users. Last year alone, China grew 293% in iOS and Android device activations. Vietnam and Columbia also grew a remarkable 269% and 260%. When you...

Posted by ksteineman on Jan 18, 2013 in Apps, Marketing, Mobile | 0 comments

King.com’s Candy Crush – Crushes Zynga as Top social-mobile game.

When we think of mobile gaming, one usually thinks: Zynga, Kabam, Gree, Disney, EA, ..but King? Never really heard of them (kidding). As noted earlier by the folks over at VentureBeat: AppData has recorded that the DAU (Daily Active Users) for King.com’s ‘Candy Crush Saga‘ was an astounding 9.7 million while FarmVille 2 was behind by close to 1M at 8.8 million DAU. Texas Holden Poker (also by Zynga) had 7.1 million. As far as MAU (Monthly Active Users) Zynga still dominates with FarmVille 2 being at 41.8 Million, Texas Holden Poker at 35.2 million and Candy Crush Saga just above 1/2 (with 5M MAU) at 25.8 million. If you haven’t played this game, let me tell you – it’s suitable for all ages, and the simplicity is what makes it so great. You could say it’s similar to bewjewled (where you match three jewels together) – but with candy, and on steroids. CEO Riccardo Zacconi has this to say on the signifance of their DAU #’s: “We’ve...

Posted by ksteineman on Jan 17, 2013 in Marketing, Mobile | 0 comments

App Annie now features App Sharing

App Annie’s sharing feature allows you to share your app’s data with someone else without having to share your App Annie log-in or store credentials (for iTunes, or Google Play). You can now share a single app or many apps, and even mix apps from different platforms. The recipient’s dashboard will also be automatically updated so everyone has the latest stats. App Annie notes tha they received a lot of requests for this feature and that i will really help you if you need to: Share app data with another person in your organisation You look after the publisher account, but finance is always asking for reports. Share a specific app or a sub-set of apps with an specific product team You have two development teams. Now you can share data so that each team can only see the apps they work on. Publish apps on behalf of someone else You’re a 3rd party publisher or an agency publishing for clients. Now you...

Posted by ksteineman on Jan 16, 2013 in Marketing, Mobile | 0 comments

How can Apps Helps MY Business? 7 Ways to Increase Revenues and Increase Profits

Often times businesses small or large are reluctant in deciding whether they should jump on the app band wagon or not. Today we’re going to outline 7 ways how HAVING an app can grow your bottom line/ increase your businesses revenue, and maybe even marginal profits. 1) Geo-Targeted push notifications This simply means alerting your users/customers when they’re in a specific area, (perhaps around your retail location)? With a 97% read-rate this is something you DEFINITELY want to take advantage of. Sure email is still in, however you can’t compete with a read rate like 97%; especially when you consider the average for the MOST EXCELLENT of email marketers is below 30%. So what are some ways you could use this type of feature? Imagine. A band on tour could notify fans in a particular city that their tickets are nearly sold out or remind the concert-goers to show up early so they don’t miss the opening act. A Health and Fitness Club could...

Posted by ksteineman on Dec 29, 2012 in Apps, Marketing, Mobile | 0 comments