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Posted by on Dec 27, 2012 in Marketing, Mobile | 1 comment

6 Predictions on Mobile Gaming in 2013

6 Predictions on Mobile Gaming in 2013

The information to follow is a summation of an article that was published earier this week by Eric Savitz over at Forbes. With that being said, please enjoy these insights as they could save you A LOT of time, money, and effort as you contemplate your next or first release into the Apple App Store or Google Play Market. Ever since the hit sensation Angry Birds made its debut on the App Store just a few short years ago the world has been comparing the likes of mobile vs console gaming.  The majority of people are quick to conlcude that mobile gaming is not as immersive as console and PC games. While that may be true, 2013 could be the year that proves otherwise. Needless to say, in 2012 there was tremendous progress, mainly due to mobile hardware advances, but also  to the growth of smartphone adoption (with most now carrying the equivalent of a gaming console around in their pockets).   So what does 2013 really have in...

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Posted by on Dec 27, 2012 in Apps, Marketing, Mobile | 0 comments

Apples 5 Tips for Killer App Designs

Apples 5 Tips for Killer App Designs

A lot of people seem to struggle with this one. Not sure how proper orientation works, or yet alone a thing about composition. This is not the place where you want to be when building your designs for your app.   The 5 tips below will help you solve this problem.   1. The App Should Feel Real. The last thing you want to have is a large disconnect between your app and the user. Game Company’s epitomize the nature of creating immersive environments. Take note: If your app is not immersive to your users, you won’t have those users for very long.   2. Don’t Test the User WHY on earth, would you want to make it confusing for your users to navigate from one end of your app to another? Seriously? You do know people’s patience these days is like 0. If you have to read the same thing again, you’d probably agree that you might even have 0 patience. So keep it simple. 3. Details Matter Is it...

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Posted by on Dec 22, 2012 in Marketing, Mobile | 0 comments

Location based Ad engagement Infographic

Location based Ad engagement Infographic

Celtra has unleashed new findings showing that engagement levels have nearly double in Q3 of 2012. Engagement levels for location-based features in rich media mobile ads grew by 185 per cent in the third quarter of 2012, Celtra’s quarterly Mobile Rich Media Monitor Report has revealed. The report reveals that engagement rates for rich media mobile ads have continued steady growth, with the average ad engagement rate in Q3 reaching 13.7%. Additionally, location-based features have upstaged branding and presentation as the most engaging ad feature, with 18.8% engagement rate. Gaming features close behind with with 13.9% engagement rate. Video has proven to be the most popular feature for two consecutive quarters by a significant margin, appearing 45% of all the mobile advertising campaigns analysed.   Chief Product Officer and co-founder of Celtra Matevz Klanjsek said,   “Rich media mobile advertising is maturing quickly and its position within the marketing funnel is becoming clearer and more established — especially as engagement rates continue to grow,” .  “Mobile rich media advertising is...

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Posted by on Dec 21, 2012 in Marketing, Mobile | 0 comments

Tips and Strategies for ‘Power Week’

Tips and Strategies for ‘Power Week’

Millennial Media latest blog post, with SVP of global monetization solutions Matt Gillis has reiterated, “the holidays represent the perfect opportunity for developers to drive more installs and build a bigger base of users.” There is a tendency for big publishers to heavily discount games during the holiday season but it actually makes cracking the charts much harder around Christmas. Ed Vause, MD of app marketing service appromoter said, “big publishers will not only drop their prices, but they’ll also pump tens of thousands into app advertising and marketing.” Additionally, Millennial also suggests that developers push mobile advertising campaigns and cross promotion as a means of driving installs throughout the holiday season. But this is nothing I have already told you, so keep at it!   -Kevin...

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