Mobile Minute – Dec 19th [VIDEO] Wrap-up
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Boost Ad Revenue Without Sacrificing User Retention
HOW?! Well, one way is to carefully manage the type and timing of your ads. According to monetization platform PlayHaven, “developers who allow ads for games of the same genre can increase ad revenue by up to 196%” PlayHaven’s findings also show that ads for games within a similar genre do not cannibalize a game’s user-base It actually doesn’t seem to harm retention rates at all. (as shown in the graph below) Secondly.. Timing is everything. PlayHaven has concluded that it’s important to wait until users are really engaged with a game before bombarding them with ads. Be warned, Developers that choose to disregard this advice will find significantly lower retention rates. (As seen below) PlayHaven’s rule of thumb is waiting for the player to pass a tutorial or particular level before showing them any ads at all. At the very least a certain # of...
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Social Gaming Network has the answers!
More specifically, the answers regarding “developing once and publishing everywhere”. CEO Chris DeWolfe who also happened to of co-founded Myspace has said that 2012 will be “the year of convergence”. The goal of the new platform is to enable SGN’s developers(and eventually third-party developers, as well) to build games that can run on Facebook, iOS, and Android. The process, DeWolfe states, isn’t quite as simple as developing a Facebook game and then instantly converting it to mobile, but compares it to the normal porting process, “it is like hitting a button.” (More concretely, SGN said that MasterKey can save up to 80 percent in conversion time.) “You shouldn’t force a developer to either build on Facebook or on iOS or on Android, and make them decide on one,” he said. “That puts the small guy at a disadvantage.” DeWolfe acknowledged that social and mobile game mechanics aren’t interchangeable, and that some Facebook games wouldn’t make sense on mobile. He did point out however that, casino games like Bingo Blingo as one category where the...
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Facebook gives ability to install apps directly from Ads in iOS App
WOW! This has got to be the coolest new update facebook has made for developers since like.. forever. Facebook has officially announced on its Developer blog today that it is going to allow uses to install apps without leaving facebook. “Mobile app install ads drive installs by taking people directly to the App Store or Google Play. Now, people on iOS 6 can install an app without leaving their Facebook experience. When they click on an ad, the App Store will appear in another dialog box. After installing the app, they will be able to continue where they left off on Facebook.” Furthermore, you’ll be able to Access App installs by demographic. And last, but not least you’ll be able to receive app insights to provide demographic breakdown of all app installs on mobile. If you are using Facebook’s latest SDK, you can now measure total new installs by age, gender, and country. All information is aggregate and anonymous, and developers will be able to get a...
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Mobile Marketing Magazine names Fiksu as Most Effective Mobile Advertising Platform
As of this morning Fiksu announced that they have received a Mobile Marketing Award for their advertising platform from Mobile Marketing Magazine’s “Effective Marketing Awards”. The Effective Mobile Marketing Awards recognize companies worldwide that are revolutionizing the mobile marketing industry. Fiksu was one of more than 200 entries across 19 categories and was selected over six other companies nominated in the same category. Congrats to...
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