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Posted by on Dec 15, 2012 in Apple, Marketing, Mobile | 0 comments

How to increase referral rates by 300%

How to increase referral rates by 300%

Before you can even think of optimizing your app performance you’re going to need something to help you manage al the data and metrics. Something like.. Apsalar’s FREE mobile analytics product: AppScience. Moving forward (assuming you at the least have that in place now) you can take these insights in and implement them as well. 1) Choose a mobile specific provider This will be able to best help track and answer these critical, mobile-specific business questions. You’re not dealing with Google Analytics here. Mobile app tools like AppScience should not be considered ‘in the same boat’. 2) Define Which Events to Track When setting up your mobile analytics, define which events to track by examining your business goals. As to what you want to track, and what you want to do. an example could be, increasing user engagement. To do this, you’d need to track the right metrics, but first solidfying your audience by (lets say) isolating your users who have opened the app at least 5 times. Then...

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Posted by on Dec 6, 2012 in Apps, Marketing, Mobile | 0 comments

Holiday Mobile App Marketing – Successful Strategies

Holiday Mobile App Marketing – Successful Strategies

HolidayMobile App Marketing – Successful Strategies   With last year having over 6.8 million new iOS and Android devices being unwrapped and activated on Christmas day and 1.2 BILLION apps being downloaded between JUST Christmas Day to New Years Eve.   There’s no kidding when it’ s said that, the holidays are ‘the most wonderful time of the year‘  for mobile app marketers.  But at the same time, you’re not the only one who’s going to be ‘dashing through the snow‘ you can expect some steep comeptition.   The folks over at Fiksu and Localytics have teamed up to bring us this incredibly insightful infographic which covers:   Best marketeting strategies for the holidays cost-effeciently promoting your apps securing large amounts of engage and loyal users and more.....

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Posted by on Dec 4, 2012 in Apps, Marketing, Mobile | 1 comment

5 Tips for Optimizing Your App Economy

5 Tips for Optimizing Your App Economy

 5 tips for optimizing your app economy   1) Confused people do nothing. So don’t overwhelm your users.  Instead, you should display a small amount of virtual items (about 6) and give hints that more content can be “unlocked” after players achieve new levels. Why 6?  Take notes from online retailers, specifically Amazon, and how they display search results. There’s a reason Amazon only shows 4-7 search results on a screen (depending on resolution) without requiring you to scroll. Implementing  this concept to your game will prevent players from becoming overwhelmed and allow them to better interpret the items available.   Silhouette’s work as a great hints for players.   2) Make it easy   Whether you’re directing someone to opt-in to your mailing list ..buy one of your products or purchase upgrades..   You want it to make it painfully easy for them to do so.  My friend Jason once said the funniest thing I’ve ever heard, but at the same time it was a sad truth for...

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