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Posted by on Nov 26, 2012 in Apps, Marketing, Mobile | 0 comments

Mobile Game Developers Guide for Holiday Surge | 5 CRITICAL Tips for your survival this Christmas

Mobile Game Developers Guide for Holiday Surge | 5 CRITICAL Tips for your survival this Christmas

Mobile Game Developers Guide for Holiday Surge | 5 CRITICAL Tips for your survival this Christmas   Having just returned from visiting my family for Thanksgiving, I can say without a doubt that as a Mobile Game Developer – you need to prepare. Prepare for what? TRAFFIC. And LOTS of IT. I’m going to give you an example that happened just within my family over this Thanksgiving. My brother just ordered a Nexus 10 (The new google tablet, very nice by the way) last sat, he got it the day before we left (Wednesday, the 21st) so from what he told me, and what I understood he mainly just spent time setting up the tablet to his liking, downloading some games here and there (which by the way, when I asked if he had played them he replied, “No, I just downloaded them” (angry birds – star wars was one) which is also really fun!) So any way. To sum up the last few days in a nutshell.. AFTER...

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Posted by on Nov 22, 2012 in Apps, Marketing, Mobile | 0 comments

Augmented Reality Apps will generate $300 Million Next year

Augmented Reality Apps will generate $300 Million Next year

Augmented Reality Apps will generate $300 Million Next year According to the tech analyst firm Juniper Research, AR apps will generate close to $300 million in global revenue next year.   As a marketer there certainly is a lot of ideas that can be excuted when AR comes into the mix, but at the same time the same traditional advertising law principles still apply, and both federal and state regulators are keeping a watchful eye on AR’s potential impact on consumer privacy.   This means that if we want to really get the best out of this new medium in ways such as..   Using AR to transform home or online shopping by bringing to life static, two-dimensional images. Or.. Leveraging geolocational data to augment users’ real-world retail experiences with instant data on pricing, reviews or special discounts.. etc..   Just a few months ago in September the Federal Trade Commission (FTC) published a ‘marketing guide‘ for mobile app developers.  It states that the long standing truth-in-advertising standards apply in...

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Posted by on Nov 21, 2012 in Marketing | 0 comments

Twitter giving away $1,00,000 in FREE Ad Credits

Twitter giving away $1,00,000 in FREE Ad Credits

Twitter giving away $1,00,000 in FREE Ad Credits My friend Kevin whose part of my mastermind brought it to my attention that Twitter is giving away $100 credits to the first 10,000 eligible small businesses (App Businesses included) that are based in the U.S.   This is in support of the Small Business Saturday event that happens annually.  Twitter advertising credits can be used for Promoted Tweets and Promoted Accounts.   With Promoted Tweets, small businesses can extend the reach of their Tweets to a broader audience. While, promoted Accounts can also speed up the growth of a loyal follower base for a small business.   For some examples of how Twitter Ads can help you engage new and current customers take a look at their gallery of ‘small business success stories’   To redeem your $100 in Ad Credit(s) if you’re eligible, click here.   Best,  ...

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Posted by on Nov 21, 2012 in Apps, Marketing, Mobile | 0 comments

5 Must knows about Mobile Advertising in China

5 Must knows about Mobile Advertising in China

5 Must knows about Mobile Advertising in China   If you’re a Mobile Game developer and have ever thought about developing games for the Chinese market, then it’s imperative that you read this article.   WHY?   Well, it may just save your life. (maybe)   Let’s get into it.   Needless to say, China has the 2nd largest economy in the world (when GDP is brought into the mix),  and when it comes to population they stand tall and proud at #1 with  India, right behind them and the US to follow.   So you can imagine that with such a large population the mobile game market is also very MASSIVE.  Niko Partners forecasts by the end of this year there will be nearly 200 million Chinese owners of iOS and Android phones.   Below I will give you 5 tips you can use if you’re looking to break into the Chinese Market and try and get your piece of the pie in the mobile industry whether it...

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Posted by on Nov 20, 2012 in Apps, Marketing, Mobile | 0 comments

Mobile App Downloads Forecast 2008-2017

Mobile App Downloads Forecast 2008-2017

Strategy Analytics have just released a report with these key figures to take note of.   First of all, the forecast  said that there will have been more than 350 BILLION smartphone and tablet app downloads by 2017. The  Apple Appstore accounting for 56% while Google Play accounting for more than 45%   Between now, and 2017 Strategy Analytics said,   “paid downloads will generate more than $57 billion globally. However it expects the paid app market to be in decline by 2017 as it forecasts free apps will represent more than 91 percent of all downloads by then.”   Josh Martin, Director of Apps Research at Strategy Analytics had this to say,   “Paid downloads remain an essential component of the app ecosystem,” “Paid downloads will remain an important way for smaller developers to monetize their efforts. For developers committed to paid downloads transitioning to tablets may be the smartest way to preserve the business model over the long term.”   It is also believed that the average price...

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