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Posted by on Nov 20, 2012 in Apps, Marketing, Mobile, Startups | 1 comment

Mobee the Mystery Shopping App that rewards customers for reviewing businesses

Mobee the Mystery Shopping App that rewards customers for reviewing businesses

Last week as one of my 5 Best Apps of the week.. I featured an App called “MobAdWin“.   To remind you,   MobAdwin is an app that rewards users (in cash) for viewing,rating, and providing feedback to the advertisers/business owners ads they see.   THIS WEEK. Mobee, a new startup based in Boston has just came out of private beta, and is backed by $1.1million in seed funding.  While the round has attracted numerous investors from all areas including: IBM, Pinterest, JumpTap, and the like..  That is not the point of todays article.   What I really wanted to do is compare the two to help you recognize, visualize, and conceptualize what opportunities you might see for yourself with this top of trending revenue model that (to my knowledge) 2 companies are already jumping on board with.   Let me start off by describing Mobee in a nutshell..   Mobee rewards users for reviewing businesses. By using a concept of “live missions,” where users are asked to rate...

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Posted by on Nov 16, 2012 in Apple, Marketing, Mobile | 0 comments

Best Day to Release your App

Best Day to Release your App

If you’re thinking about releasing your APP anytime soon   ..it may be worth noting that you should if possibly DO NOT release on Thursdays.  Ok, so maybe no one will DIE – but – trust me, I’m going to tell you exactly WHY in just a a second.   It’s been known for a while that every other day EXCEPT Thursday has benefits (according to Chartboost).   Wednesdays have traditionally shown to be the most popular release day because it’s the day before Apple updates their ‘featured lists’ on iPhone, iPad and iTunes App Stores.  Traffic is at its lowest on Thursday, generally 7% percent below average in terms of impressions, and install rate is 3% below average. Not to mention cost per click cost bids increasing 3% above average.   The best days for people to buy stuff, including apps are….   THE WEEKEND! Tomorrow actually.  Friday is on average for traffic and installs but ad impressions increase 2%. Saturday tends to be about 7% above average for traffic & installs...

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Posted by on Nov 15, 2012 in Apps, Marketing, Mobile | 0 comments

Mobile App Analytics – Best Tips and Tools

Mobile App Analytics – Best Tips and Tools

It’s important to measure user behavior. ..and there is a variety of  app analytic platforms and services providing you with good app data; to do just that.   The tips to follow will help you avoid some expensive mistakes.   1) Using Analytics can help with your market research By using tools like TestFlight you have the ability to learn what your users really like and refine your app before putting it out for the world to see on the App Store.   2) Design for your Users not for Yourself Fact of the matter is, your users may not use your app the same way you do. ..and  it goes without saying that this can certainly be frustrating when developers spend countless hours planning their users “experience” and “flow” through the application only to discover the users might not use the app in the way you had anticipated or intended.   This is why it’s so important to get unbiased feedback from users. Apple permits up to 100 users to be authorized...

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