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Posted by on May 23, 2013 in Apps, Marketing, Mobile | 0 comments

4 Tips on Launching Your App

4 Tips on Launching Your App

Why waste time on this one. Let’s just get into the nitty-gritty so you can be on your way, enjoying the day ahead, and most importantly – launch that App of yours.   1) Track Your Performance. There are various ways of doing this, and it’s critical to your success. Once your app is published it’s important to track initial user experience both quantitative and qualitative. While there are more than enough platforms out there to help you do this, here are a few: App Annie, Localytics, Flurry. To distinguish the two varying methods of ‘tracking’ above quantitative refers to: specific metrics relating to user actions, whereas qualitative would be more of direct user feedback that gauges emotion and interest.   2) Invest in initial User Experience There was an article I wrote earlier that talks about how 57% of gamers brand discovery/awareness is from word-of-mouth. That’s a pretty big number. And if you want ot take advantage of that type of referal-based marketing, then you better focus on...

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Posted by on May 23, 2013 in Apps, Marketing, Mobile | 0 comments

Word-of-mouth accounts for 57% of New Game Discovery Awareness

Word-of-mouth accounts for 57% of New Game Discovery Awareness

That’s right. In a recent survey conducted by Applifier (with 1,800 mobile gamers) it was discovered that 57% of new game discovery awareness is a result of word-of-mouth. That doesn’t surprise me to be honest. Online awareness is considered as: Seeing a facebook post (24%) Watching a trailer for a game on YouTube (18%) Seeing a screenshot shared by a friend (9%) When it comes to the word-of-mouth side of things (and how they influence gamers decisions to download) Reading user reviews (43%) Hearing from a friend/family member (36%) Seeing a friend/family member play the game (25%) Seeing a Facebook post by a friend or family member (24%) The survey also uncovered a ‘sharer’ type of player who compromise about 20% of the mobile audience, and are considered highly valuable (given the nature of what they do – share things). What’s even cooler is that these ‘sharers’ are more likely to convert to paying users and pay on average 7% more on in-app purchases – which makes them a...

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Posted by on May 23, 2013 in Marketing, Mobile | 0 comments

Localytics Introduces New Features for Enterprises

Localytics Introduces New Features for Enterprises

App Analytics company Localytics has updated their funnel tool today to give enterprise customers the ability to drill down and pull information on funnel conversion rates. Additionally, you’ll now be able ‘expand funnel steps’ for better insights on what’s taking place during the whole conversion process. As seen in the image below, the ‘conversion trend chart’ depicts with its line how far users are going through the conversion funnel. If users aren’t converting the way you anticipated, then the ‘event table’ (below) shows what they did instead. More so, the information shows: what’s working and what’s not. Furthermore, there is a ‘drill down table’ which splits your converted vs non-converted users. This can be used to identify trends among certain users, devices, and the like. An example Localytics gives on how the new funnel can be used to drive positive change is: “Peter is a product manager for an mCommerce app and needs to increase revenue generated through the app this month to meet his company’s goals. To this...

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Posted by on May 10, 2013 in Apps, Marketing, Mobile | 0 comments

8 Promotional Strategies to Get You the Traffic You Want

8 Promotional Strategies to Get You the Traffic You Want

With nearly 800,000 apps in the iOS app store you can bet your last dollar that distinguishing yourself in the crowded marketplace will be no easy task.  In order to do so, you need to have a GREAT promotional strategy.  While there are certainly many different ways to promote your app, today we’re going to focus on the ones that, in my eyes – actually matter.   Let’s get into it..   1) Traditional Media (TV Advertising) One of the most obvious ways to drive traffic to your app is through traditional media.  Of the options that exist TV is likely your best option, however NOT THE BEST option.  Especially if you’re on a tight budget.  If you’re a large company like Amazon, or ESPN Sure – knock yourself out.  Amazon actually created a commercial specifically for their Shopping App which lets users scan barcodes and take pictures to find them on Amazon.  See below for their video, as well as ESPN’s who had a similar approach for their...

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Posted by on May 8, 2013 in Marketing, Mobile | 0 comments

3 New Reasons to Check out Localytics

3 New Reasons to Check out Localytics

As of today Localytics has just added 3 new features to the Localytics App Analytics and Marketing Platform.  This latest release is said to: “empower organizations to close the loop of the entire customer lifecycle within apps – from acquisition, to funnel optimization, to tracking the total lifetime value. ”   Introducing.. Customer Acquisition Mangement Real-time Funnel Management  and Lifetime Value Tracking   Diving into each of them a little further, it is said that these analytics with help in interacting with users in a personalized manner with through highly customized content.   Customer Acquisition Management:   This feature helps in understanding how effective your advertising campaigns are with ad networks.  While originally announced back in October of 2012, the feature has been ehanced considerably.   When compared to Facebook Analytics (which is used by countless organizations to advertise their own app(s)), Facebook gives you basic metrics on the effectiveness of your campaigns, such as: cost per install (CPI) and demographics. What Facebook doesn’t tell you is what users do AFTER...

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