4 Most Common Mobile Mistakes

Today we’re going to discuss 4 of the most common Mobile Mishaps/Mistakes people encounter. While much of this was covered yesterday in my presentation at www.marketingcampsf.org I figure I’ll write a separate article to emphasize some key points. Let’s get started. Porting to Mobile Some may think this is just common practice, and requires the least amount of effort and investment (of any kind). With that assumption, they’re right. Unfortunately, “porting” rarely works because a mobile device as well as the experience that comes with it, is not the same as a desktop. Instead.. Think – what problems are people having on mobile, and how will they be able to solve them with your app, on a mobile device? Design for the 80%, not the 20%. Start simple, then expand once you’ve honed in on what’s working and what isn’t.   Unclear Controls Because icons are not synonymous across iOS and Android this sometimes makes things very difficult for developers who have to choose between standardizing their apps across platforms or creating different versions...