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Posted by on Mar 27, 2013 in Apps, Marketing, Mobile | 0 comments

Facebook updates Mobile Ads to Allow Developers to target Wi-Fi Users and Specific OS Version

Facebook updates Mobile Ads to Allow Developers to target Wi-Fi Users and Specific OS Version

Pretty cool if  you ask me. Most of us who are ‘up to speed’ with things know that FB CPI campaigns have proven to be extremely effective.  Maybe not as effective as a CPE (Cost Per Engagement) campaign, but still very effective nonetheless.  In Facebook’s most recently update the company is allowing Developers to specifiy whether or not they want their ads only showing up when the users are on Wi-Fi (increasing the probablility of them installing the app).  Facebook has said to have seen a 3x increase in ROI compared to “other advertising channels”.  On top of that, its user acquisition (CPA) cost has gone down 30%.   Great job Facebook.  I may consider buying some of your stock if  you keep stuff like this up.  Facebook notes in their blogpost that this could be, “a particularly good fit for apps that require significant data usage.” In addition, Developers can now target based on operating system as well (not just iOS vs Android, which wasn’t previously possible).  This...

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Posted by on Mar 27, 2013 in Apps, Marketing, Mobile | 0 comments

Mobile Marketing No Longer an Option

Mobile Marketing No Longer an Option

For those of you thinking that the “Mobile Revolution” is coming, sorry, but –  it’s already here.  The thing people seem to forget is, the early adopters in this space aren’t the ones that got started earlier this year, or even last year – but instead back in 2008. They’re also the same ones who now have the know-how to disrupt a market place, steal market share, and optimize mobile monetization.  Many large brands have already invested in their mobile presence. Coca-Cola for instance, invested $10M in Spotify and Starbucks $25M in Square. There’s no time to waste.  Needless to say, mobile apps have become the go-to source for news and entertainment.  Along the way replacing TV, radio, and the ‘traditional web’.  According to Apigee, 82% of smartphone users say they couldn’t go a day without their apps.  With that being said, Mobile Apps should be centric to your business strategy, more so – not just a box to be checked as having ‘completed’ or ‘obtained’.  CEO of Starbucks...

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Posted by on Mar 25, 2013 in Apps, Marketing, Mobile, Startups | 0 comments

Heyzap Mobile Gaming Network and Now Ad Network?

Heyzap Mobile Gaming Network and Now Ad Network?

With it’s newest SDK update (today) Heyzap is allowing developers and publishers to introduce Heyzap ads to their games.  This will give Developers a opportunity to make more money, or to promote their games in other Heyzap games. As seen in the image below, the company suggests games that are of similar interest to the one’s you’re already playing. Since users are  sharing their information with friends on Heyzap, it allows the system to make reasonable suggestions as to other games the user might be interested in. Despite the fact that the ads program is officially launching today, Heyzap claims it has already run ads from Zynga, TinyCo, Storm 8, Gree, Kabam, and Com2Us as part of a “secret alpha.” In total, Heyzap ads are already running in 350 games (out of the more than 4,000 in Heyzap’s network).   In the press release announcement earlier today Co-Founder Jude Gomila said, “There are three components to the life cycle of a game that developers are concerned with: user acquisition,...

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Posted by on Mar 25, 2013 in Marketing, Mobile | 0 comments

CPE Campaigns dominate CPI, and Rival Organic says nativeX

CPE Campaigns dominate CPI, and Rival Organic says nativeX

To determine the quality of users from various ad types, nativeX set-up a test to measure the retention rate for a 7 Day Cost per Install (CPI) campaign and Cost per Engagement (CPE) campaign to a segmented audience. The campaigns ran consecutively.  The difference between a CPI campaign and a CPE campaign is that with CPI an advertiser pays per every user install, whereas an advertiser on a CPE campaign only pays when the user installs and completes a specific action.  In this case, nativeX’s  CPE campaign required the user to install and complete a testimonial.   To prove their hypothesis of CPE campaigns attracting and retaining users better than CPI campaigns, nativeX ran a test on a popular freemium Android RPG called Little Dragons. The campaign was setup with half as CPI and the other half with a segmented CPE campaign where the user was required to install the game and complete the tutorial. The testwas  geo-targeted to users in the US, UK, and Canada. Prior to the...

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Posted by on Mar 25, 2013 in Marketing | 1 comment

5 Ways to Suck at Marketing

5 Ways to Suck at Marketing

5 Ways to Suck at Marketing “unveiled for-the-very-first-time.” The information contained within this Article if followed to the “T” will surely have you sucking at marketing in every fathomable way possible. To ensure your success, please follow every step carefully, and be sure to read through things thoroughly. Partially inspired by HubSpots ‘How to Suck at Marketing‘ With much buzz being in the realm of social media lets start there with SMM (Social Media Marketing/Management).  When it comes to Social Media Marketing/Management and having your message be spread far and wide there are certain elements that are critical to the success of any Social Media Campaign. These elements include:  Joining every group under the sun purely because ‘it has a lot of members’. Max sure you’ve taken all your 300 spots.  Liking a bunch of pages for the same reason only with the intent of spamming the page’s wall.  Updating your own page or profile only once in a great while, and when you do always trying to sell...

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Posted by on Mar 24, 2013 in Android News, iOS Updates, Marketing, Mobile | 0 comments

App Store SEO – Comparing Google Play Store with the Apple App Store

App Store SEO – Comparing Google Play Store with the Apple App Store

Thanks to the folks at Searchman, we have some updates on how things are panning out for those looking to utilize the methods of App Store Optimization (ASO) or App Store SEO.  While some of the information presented should be common knowledge to any serious developer, it’s worth mentioning that ‘App Store Searches’ account for the majority of where traffic is coming from. 63% to be exact. In a not too distant 2nd we have, personal referral through a family friend at 53% for Android, and 61% for iOS.   One thing to keep in mind: (as always) when analyzing this type of information is that the platform users are migrating to, (and using more and more) is very much like the same search we’ve had online for over 2 decades. It would most certainly be advisable to any serious developer to take a look at the over-all process of the Customer Behavior Cycle.   With the iOS 6 update moving to a more ‘chomp-like’ UI, it’s apparent that only...

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Posted by on Mar 21, 2013 in Apps, Marketing, Mobile | 0 comments

As FlightPath Enters Beta so Launches Measure for Mobile Apps

As FlightPath Enters Beta so Launches Measure for Mobile Apps

Earlier today TestFlight announced a new product that goes by the name of FlightPath, aiming to be be a simple mobile analytics solution for developers.  If that wasn’t enough, today Quantcast is launching a new service today called “Measure for Mobile Apps“, as its name implies – it retrieves data for publishers on iOS and Android. While I haven’t been the biggest fan of Quantcast in the past, I should mention the features they’re offering: • Showcase Your App Stats – Get the word out on your app by displaying your traffic data and usage metrics on Quantcast, and make your metrics accessible to everyone. Retain control: display reports publicly or keep private. • Demonstrate User Loyalty to Brands – Reaching engaged audiences is critical to brands advertising in apps. “Return usage” metrics indicate how loyal your audience is — a valuable attribute to advertisers wanting to connect with engaged consumers. • Understand Cross-Platform Visitation – Get the complete picture. If you have a website, see the audience visitation...

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